Words have power, so many programs decided to use language with positive associations. For example, the Better Buildings Neighborhood Program encouraged use of the term "assessment" instead of "audit" to avoid the negative connotation of a tax audit. "Home energy upgrade" sounds more positive than...
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Publication Date
Organizations or Programs
Eversource Energy Home Energy Reports program,
National Grid Home Energy Reports program
This summary from a Better Buildings Residential Network peer exchange call focused on fostering behavior change in the energy efficiency market.
Publication Date
Organizations or Programs
EnergyWorks,
Efficiency Maine,
BetterBuildings for Michigan
This peer exchange call summary focused on sales training assistance programs for contractors.