All residential energy efficiency programs have found that outreach needs to be repeated to connect with and remind potential participants about program offerings. As marketing gurus note, the majority of people need to be exposed to a product message at least three times (on separate occasions) to...
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Words have power, so many programs decided to use language with positive associations. For example, the Better Buildings Neighborhood Program encouraged use of the term "assessment" instead of "audit" to avoid the negative connotation of a tax audit. "Home energy upgrade" sounds more positive than...
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Organizations or Programs
Focus on Energy,
Sacramento Municipal Utility District (SMUD),
Mass Save
This summary from a Better Buildings Residential Network peer exchange call focused on approaches to generate demand for energy efficiency upgrades at multifamily buildings.
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Organizations or Programs
EnergyWorks,
Efficiency Maine,
BetterBuildings for Michigan
This peer exchange call summary focused on sales training assistance programs for contractors.
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Organizations or Programs
Cambridge Energy Alliance
This summary from a Better Buildings Residential Network peer exchange call focused on challenges and strategies related to split incentives for tenants and landlords.
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Organizations or Programs
Elevate Energy,
Austin Energy,
New York State Energy Research and Development Authority (NYSERDA),
Mass Save,
City of New York’s Retrofit Accelerator,
Seattle RENEW Multi-Family Housing Program
This report explores how governments and energy efficiency implementers could help stakeholders better analyze and act upon building performance data to unlock savings.
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Organizations or Programs
Mass Save
This plan was jointly developed by gas and electric companies in the state of Massachusetts to set aggressive goals for 2013-2015 through a sustained and integrated statewide energy efficiency effort in accordance with Green Communities Act.
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Organizations or Programs
Cambridge Energy Alliance
This marketing strategy includes the goals and objectives the Cambridge (Massachusetts) Energy Alliance set out to meet.
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Organizations or Programs
Mass Save
A comparative list of lenders participating in the Mass Save HEAT Loan Program and the terms and conditions of the loans that they offer.