Programs that have developed strong and lasting partnerships have done so by identifying shared goals and seeking ways in which programs and partners can mutually benefit by advancing each other's missions. Even if partners don’t have the same goals as your program, you can still try to find ways to...
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All residential energy efficiency programs have found that outreach needs to be repeated to connect with and remind potential participants about program offerings. As marketing gurus note, the majority of people need to be exposed to a product message at least three times (on separate occasions) to...
Words have power, so many programs decided to use language with positive associations. For example, the Better Buildings Neighborhood Program encouraged use of the term "assessment" instead of "audit" to avoid the negative connotation of a tax audit. "Home energy upgrade" sounds more positive than...
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Organizations or Programs
EnergyWorks
This peer exchange call summary focused on loan product structure and using market research to identify candidates for upgrades of occupied commercial buildings.
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Organizations or Programs
EnergyWorks
This presentation describes the brand, messaging strategy, and campaign tactics used by Philadelphia EnergyWorks to reach its target audience.
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Organizations or Programs
EnergyWorks
This is a sample request for proposals (RFP) from Philadelphia, Pennsylvania, for public information and marketing support.
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Organizations or Programs
EnergyWorks
In this video interview segment, Liz Robinson with EnergyWorks in Philadelphia, Pennsylvania, talks about the faith-based partnerships EnergyWorks developed to help promote the program.
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Organizations or Programs
EnergyWorks
EnergyWorks' phased marketing campaign appeals to Philadelphia homeowners based on the current weather conditions.
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Organizations or Programs
EnergyWorks
Philadelphia EnergyWorks helped sustain future programs by sharing marketing insights and program data with a local utility partner.