Many programs found that market research can help identify, segment, and characterize audiences to understand how to prioritize them. A comprehensive evaluation of over 140 programs across the United States found that programs had greater success when they identified specific target populations...
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Programs found that encouraging word of mouth outreach by asking satisfied customers to promote their program experience to peers helped attract more homeowners who completed energy upgrades. Referrals from neighbors and friends who are happy with their energy improvements can provide a good source...
Publication Date
Organizations or Programs
Milwaukee Energy Efficiency (Me2)
This peer exchange call summary focused on grant funding investments, program design and revenue streams in the post-grant period.
Publication Date
Organizations or Programs
Austin Energy,
Milwaukee Energy Efficiency (Me2)
This summary from a Better Buildings Residential Network peer exchange call focused on working with the real estate sector to promote and drive demand for energy efficiency.