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Foster “word of mouth” communication from satisfied customers

Programs found that encouraging word of mouth outreach by asking satisfied customers to promote their program experience to peers helped attract more homeowners who completed energy upgrades. Referrals from neighbors and friends who are happy with their energy improvements can provide a good source...
Tips for Success

Financing Energy Improvements on Utility Bills: Case Studies from the Field

Author(s)
Eleni Pelican, U.S. Department of Energy,
Mark Zimring, Lawrence Berkeley National Laboratory,
Greg Leventis, Lawrence Berkeley National Laboratory,
Merrian Borgeson, Lawrence Berkeley National Laboratory,
Charles Goldman, Lawrence Berkeley National Laboratory,
Peter Thompson, Lawrence Berkeley National Laboratory,
Ian Hoffman, Lawrence Berkeley National Laboratory
Publication Date
2014
Organizations or Programs
Power Smart,
New York State Energy Research and Development Authority (NYSERDA),
Pacific Gas and Electric Company (PG&E)

This webcast provided an overview of on-bill financing programs, and presented three case studies: Manitoba Hydro, New York State Energy Research and Development Authority, and Pacific Gas & Electric (California).

Resource - Webcast

Financing Programs: RFP & Contract Terms and Conditions

Author(s)
U.S. Department of Energy
Publication Date
2011
Organizations or Programs
SustainableWorks,
RePower Kitsap,
RePower Bainbridge,
RePower Bremerton,
Milwaukee Energy Efficiency (Me2),
City of San Diego Residential Energy Efficiency Loan Program

This webcast discusses financing program RFPs and contract terms and conditions.

Resource - Webcast

Marketing & Outreach: Working with and Learning from Contractors

Author(s)
Karen Villeneuve, NYSERDA,
Peter Krajsa, AFC First Financial Corporation,
Michael Rogers, GreenHomes America,
Matt Golden, Recurve
Publication Date
2010
Organizations or Programs
Keystone Home Energy Loan Program (HELP),
New York State Energy Research and Development Authority (NYSERDA),
Connecticut Solar Lease,
Connecticut Energy Efficiency Fund,
Kentucky Home Performance,
AFC First's EnergyLoan Program

This webcast highlights programs that actively engage the contractor community in program design and implementation. Several contractors share their views on best practices for Marketing & Outreach.

Resource - Webcast

Top Lessons Learned for Residential Energy Efficiency Program Design

Author(s)
U.S. Department of Energy
Publication Date
2016
Organizations or Programs
Enhabit,
Milwaukee Energy Efficiency (Me2)

The Better Buildings Neighborhood Program featured 41 competitively selected grantees that developed sustainable energy efficiency upgrade programs across the U.S. from 2010-14. This presentation covers what worked and what didn’t, and key success factors identified by an independent evaluation.

Resource - Topical Presentations

Mastermind Session: Wisconsin Energy Conservation Corporation

Author(s)
U.S. Department of Energy
Publication Date
2012
Organizations or Programs
Milwaukee Energy Efficiency (Me2)

This peer exchange call summary focused on grant funding investments, program design and revenue streams in the post-grant period.

Resource - Topical Presentations

Strategies to Overcome Split Incentive Tenant / Landlord Issues

Author(s)
U.S. Department of Energy
Publication Date
2014
Organizations or Programs
Cambridge Energy Alliance

This summary from a Better Buildings Residential Network peer exchange call focused on challenges and strategies related to split incentives for tenants and landlords.

Resource - Topical Presentations

Quality Control, Standardization of Upgrades, and Workforce Expectations

Author(s)
U.S. Department of Energy
Publication Date
2014
Organizations or Programs
New York State Energy Research and Development Authority (NYSERDA),
Community Energy Challenge,
Community Power Works

This summary from a Better Buildings Residential Network peer exchange call focused on quality assurance and control, standardization of upgrades and workforce expectations.

Resource - Topical Presentations

Trends in Real Estate and Energy Efficiency - Update on Program Experience

Author(s)
U.S. Department of Energy
Publication Date
2013
Organizations or Programs
Austin Energy,
Milwaukee Energy Efficiency (Me2)

This summary from a Better Buildings Residential Network peer exchange call focused on working with the real estate sector to promote and drive demand for energy efficiency.

Resource - Topical Presentations

Lessons from On-Bill Financing and Repayment Programs

Author(s)
U.S. Department of Energy
Publication Date
2013
Organizations or Programs
New York State Energy Research and Development Authority (NYSERDA)

This summary from a Better Buildings Residential Network peer exchange call focused on the performance of on-bill financing compared to other financing programs.

Resource - Topical Presentations

Using Partnerships to Drive Demand and Provide Services in Communities

Author(s)
U.S. Department of Energy
Publication Date
2012
Organizations or Programs
EmPower New York,
New York State Energy Research and Development Authority (NYSERDA),
Long Island Green Homes,
Energy Impact Illinois,
CNT Energy

This peer exchange call summary focused on leveraging effective partnerships for multi-family and low-income outreach and service delivery.

Resource - Topical Presentations

Five Steps to a Profitable Contractor Base

Author(s)
Courtney Moriarta, SRA International, Inc.,
Emily Levin, Vermont Energy Investment Corporation,
Tiger Adolf, Building Performance Institute,
Brad Geyer, Fayette County Better Buildings Initiative,
Sammy Chu, Suffolk County Department of Labor,
Sam Flanery, Building Science Academy
Publication Date
2012
Organizations or Programs
Efficiency Vermont,
Fayette County Better Buildings Initiative,
New York State Energy Research and Development Authority (NYSERDA)

Presentation on five steps to building a profitable contractor base. The steps include sensible program design and administration, certification and credentialing, communicating with contractors, contractor requirements (business vs. trade), and training and sales support.

Resource - Topical Presentations

Catalyzing Efficiency: Unlocking Energy Information and Value in Apartment Buildings

Author(s)
Institute for Market Transformation
Publication Date
2016
Organizations or Programs
Elevate Energy,
Austin Energy,
New York State Energy Research and Development Authority (NYSERDA),
Mass Save,
City of New York’s Retrofit Accelerator,
Seattle RENEW Multi-Family Housing Program

This report explores how governments and energy efficiency implementers could help stakeholders better analyze and act upon building performance data to unlock savings.

Resource - Publications

Current Practices in Efficiency Financing: An Overview for State and Local Governments

Author(s)
Lawrence Berkeley National Laboratory
Publication Date
2016
Organizations or Programs
Keystone Home Energy Loan Program (HELP),
Kansas How$mart,
New York State Energy Research and Development Authority (NYSERDA),
Michigan Saves,
Texas LoanSTAR,
Sacramento Municipal Utility District (SMUD),
Nebraska Dollar and Energy Savings Program

This report is a guide to all customer-facing financing products—products offered by a lender directly to a borrower—used to pay for energy efficiency. Intended for state and local governments that are deciding whether to start a new program, tune up and existing program, or create a Green Bank, it provides information on the full range of financing product options for target participants, the tradeoffs of various products, and potential advantages and disadvantages for different types of customers.

Resource - Publications

Reaching More Residents: Opportunities for Increasing Participation in Multifamily Energy Efficiency Programs

Author(s)
American Council for an Energy-Efficient Economy
Publication Date
2016
Organizations or Programs
Focus on Energy,
National Grid Rhode Island,
DC Sustainable Energy Utility Low-Income Multifamily Initiative,
Bay Area Regional Energy Network Multifamily Building Enhancements,
Con Edison Multifamily Energy Efficiency Program,
Con Edison Multifamily Low Income Program,
Puget Sound Energy,
Xcel Energy,
Elevate Energy,
Energy Trust of Oregon,
Public Service Electric and Gas Multifamily Program,
Pacific Gas & Electric Company,
Arizona Public Service (APS) Company,
Austin Energy,
Efficiency Vermont,
CenterPoint Energy,
New York State Energy Research and Development Authority (NYSERDA)

The multifamily sector can be hard to reach when it comes to energy efficiency programs. Besides being diverse and complex, the sector presents a unique set of challenges to efficiency investments. The result is that multifamily customers are often underserved by energy efficiency programs. Drawing on data requests and interviews with program administrators, this report summarizes the challenges to program participation and identifies best practices that programs can use to reach and retain large numbers of multifamily participants.

Resource - Publications

Best Practices for Energy Retrofit Program Design: Business Models Recommendations

Author(s)
Home Performance Resource Center
Publication Date
2010
Organizations or Programs
Austin Energy,
Long Island Green Homes,
New Jersey Home Performance with ENERGY STAR,
New York State Energy Research and Development Authority (NYSERDA),
Enhabit

This paper, which is based on detailed case studies of nine existing state and local programs, presents recommendations for energy upgrade programs to facilitate industry growth and support contractor business models.

Resource - Publications

State and Regional Policies that Promote Energy Efficiency Programs Carried out by Electric and Gas Utilities

Author(s)
U.S. Department of Energy
Publication Date
2007
Organizations or Programs
New York State Energy Research and Development Authority (NYSERDA),
Flex Your Power Program,
Sacramento Municipal Utility District (SMUD),
Focus on Energy,
Austin Energy
This report provides comprehensive information on state, federal, local, and utility incentives and policies that are in place to support renewable energy and energy efficiency.
Resource - Publications

Partnering with Utilities and Other Ratepayer-Funded Energy Efficiency Program Administrators

Author(s)
U.S. Department of Energy
Publication Date
2013
Organizations or Programs
Colorado ENERGY STAR Homes,
Connecticut Neighbor to Neighbor Energy Challenge,
Silicon Valley Energy Watch Program,
The Home Energy Rebate Option,
New Jersey Home Performance with ENERGY STAR,
Efficiency Vermont,
Energy Trust of Oregon,
New York State Energy Research and Development Authority (NYSERDA)
The objective of this document is to help state and local governments understand the role of program administrators (PAs) and assist them in developing successful partnerships with utility and other energy efficiency PAs. The majority of this paper presents information on partnering and leveraging current energy efficiency activities. However, it also includes information for governments in areas without active PAs, as well as an appendix with a case study describing how state and local governments can fill gaps and administer programs in the absence of a PA.
Resource - Publications

Cambridge Energy Alliance's Residential and Small Business Communications and Marketing Strategy

Author(s)
Hattaway Communications
Publication Date
2007
Organizations or Programs
Cambridge Energy Alliance
This marketing strategy includes the goals and objectives the Cambridge (Massachusetts) Energy Alliance set out to meet.
Resource - Publications

Scaling Energy Efficiency in the Heart of the Residential Market: Increasing Middle America's Access to Capital for Energy Improvements

Author(s)
Lawrence Berkeley National Laboratory
Publication Date
2012
Organizations or Programs
Camden POWER - A Better Buildings Initiative,
Wisconsin Energy Conservation Corporation (WECC),
Better Buildings Near Eastside Neighborhood Sweeps Program,
Home Energy Affordability Loan (HEAL),
Keystone Home Energy Loan Program (HELP),
Midwest Energy,
New York State Energy Research and Development Authority (NYSERDA),
Opportunity Council,
Wyoming Energy Savers
This policy brief describes the energy efficiency financing options programs can use to help financial institutions make energy upgrades affordable and accessible to homeowners.
Resource - Publications

Driving Demand for Home Energy Improvements

Author(s)
Lawrence Berkeley National Laboratory
Publication Date
2010
Organizations or Programs
City of Houston's Residential Energy Efficiency Program,
Energy Smackdown,
Hood River Conservation Project,
City of Houston's Residential Energy Efficiency Program,
Jasper Energy Efficiency Project,
Keystone Home Energy Loan Program (HELP),
Long Island Green Homes,
Marshfield Energy Challenge,
New London Resource Project,
New York State Energy Research and Development Authority (NYSERDA),
Take Charge Challenge,
Twin Cities One Stop Program,
Efficiency Vermont,
WeatherizeDC

This guide provides an assessment of various approaches to Marketing & Outreach for home energy efficiency improvements.

Resource - Publications

Existing Homes Program Guide

Author(s)
Consortium for Energy Efficiency
Publication Date
2010
Organizations or Programs
Ameren Illinois Utilities,
Avista Utilities,
BC Hydro,
Cape Light Compact,
All-Electric Home Performance Tune-Up,
Efficiency Vermont,
New Jersey Natural Gas,
Northeast Utilities Home Energy Solutions,
New York State Energy Research and Development Authority (NYSERDA),
PSE&G Whole House Energy Efficiency Program,
Vectren Energy Delivery's Home Energy Savings Program,
Focus on Energy

This guide provides background on the home improvement market in the U.S. and Canada and end users and systems in existing homes, as well as a description of energy efficiency program approaches and strategies.

Resource - Publications

Overview of Marketing Methods for Local Retrofit Programs

Author(s)
Oak Ridge National Laboratory
Publication Date
2011
Organizations or Programs
Cambridge Energy Alliance,
Greater Cincinnati Energy Alliance (GCEA),
Neighborhood Energy Action Partnership,
WeatherizeDC
This report shares strategies for marketing local energy efficiency programs, particularly through focused messaging, leveraging partnerships, and social media.
Resource - Publications

Strategies for Improving Efficiency in Delivering Efficiency

Author(s)
Cynthia Adams, Local Energy Alliance Program,
Larry Earegood, Consumers Energy (MI),
John Schott, NYSERDA,
Gavin Hastings, Arizona Public Service,
Emily Salzberg, Washington State University Energy,
Adam Buick, Community Power Works (WA),
Bob Knight, BKi
Publication Date
2014
Organizations or Programs
Arizona Public Service (APS),
Community Power Works,
Energy Upgrade California,
Local Energy Alliance Program (LEAP),
Michigan Home Performance with ENERGY STAR,
New York State Energy Research and Development Authority (NYSERDA),
RePower Kitsap

Quick summaries of strategies various programs have used to improve the efficiency of delivering efficiency.

Resource - Program Presentations & Reports

Extending Efficiency Services to Underserved Households: NYSERDA's Assisted Home Performance with ENERGY STAR Program

Author(s)
Lawrence Berkeley National Laboratory
Publication Date
2012
Organizations or Programs
New York State Energy Research and Development Authority (NYSERDA)
This policy brief describes how NYSERDA's Assisted Home Performance with ENERGY STAR Program increases access to financing through tiered underwriting criteria.
Resource - Program Presentations & Reports

Marketing & Outreach Strategy Research

Author(s)
U.S. Department of Energy
Publication Date
2010
Organizations or Programs
Cambridge Energy Alliance,
Energy Impact Illinois,
Enhabit,
Energy Upgrade California

This presentation summarizes the market research that was performed by various Better Buildings Neighborhood Program partners.

Resource - Program Presentations & Reports

Aggressive Underwriting and Smart Product Delivery: NYSERDA

Author(s)
Jeff Pitkin, New York State Energy Research and Development Authority
Publication Date
2012
Organizations or Programs
New York State Energy Research and Development Authority (NYSERDA)

Presentation describing NYSERDA's alternative underwriting approach for its target market.

Resource - Program Presentations & Reports

NYSERDA's Home Performance with ENERGY STAR Process Flow Charts

Author(s)
New York State Energy Research and Development Authority (NYSERDA)
Publication Date
2010
Organizations or Programs
New York State Energy Research and Development Authority (NYSERDA)
Two visual flow charts, one that illustrates the process starting with customer interest to final incentive payment, and another that illustrates the program's quality assurance process.
Resource - Program Materials

Home Performance with ENERGY STAR Contractor Stories

Author(s)
U.S. Department of Energy
Organizations or Programs
New York State Energy Research and Development Authority (NYSERDA)

These case studies highlight examples of participating contractors who have employed Home Performance with ENERGY STAR to help homeowners improve their home's comfort and lower their utility bills.

Resource - Case Studies

NYSERDA Green Jobs-Green New York Case Studies

Author(s)
New York State Energy Research and Development Authority (NYSERDA)
Publication Date
2013
Organizations or Programs
New York State Energy Research and Development Authority (NYSERDA)
Links to residential projects completed under NYSERDA's Green Jobs-Green New York (GJGNY) program.
Resource - Case Studies

NYSERDA Home Performance Case Studies

Author(s)
New York State Energy Research and Development Authority (NYSERDA)
Publication Date
2013
Organizations or Programs
New York State Energy Research and Development Authority (NYSERDA)

Links to case studies of residential projects and contractors under the New York State Energy Research and Development Authority (NYSERDA)'s Home Performance with ENERGY STAR program.

Resource - Case Studies

Content Type

  • Resource (30)
  • Tips for Success (1)

Resource Type

Program Components

  • Market Position & Business Model (9)
  • Program Design & Customer Experience (13)
  • Evaluation & Data Collection (2)
  • Marketing & Outreach (11)
  • Financing (9)
  • Contractor Engagement & Workforce Development (5)

Program Design Phases

  • (-) Strategy Development (31)
  • Planning (37)
  • Implementation (41)
  • Evaluation (10)

States or Territories

  • Alberta (1)
  • Arizona (3)
  • Arkansas (1)
  • British Columbia (1)
  • California (6)
  • Colorado (2)
  • Connecticut (1)
  • Florida (1)
  • Georgia (2)
  • Hawaii (1)
  • Illinois (4)
  • Kansas (1)
  • Maryland (1)
  • Massachusetts (5)
  • Michigan (2)
  • Minnesota (1)
  • Mississippi (1)
  • Missouri (1)
  • Nebraska (1)
  • New Jersey (1)
  • New York (13)
  • Ohio (1)
  • Oregon (2)
  • Pennsylvania (2)
  • Rhode Island (1)
  • Texas (4)
  • Vermont (1)
  • Virginia (1)
  • Washington (2)
  • Washington DC (2)
  • Wisconsin (6)

Organizations or Programs

  • Enhabit (43)
  • Austin Energy (28)
  • Energy Upgrade California (23)
  • (-) New York State Energy Research and Development Authority (NYSERDA) (22)
  • Michigan Saves (19)
  • Efficiency Maine (18)
  • RePower Bainbridge (18)
  • Local Energy Alliance Program (LEAP) (16)
  • Greater Cincinnati Energy Alliance (GCEA) (15)
  • RePower Bremerton (14)
  • RePower Kitsap (14)
  • Efficiency Vermont (13)
  • EnergyWorks (13)
  • Community Power Works (12)
  • Connecticut Neighbor to Neighbor Energy Challenge (12)
  • Elevate Energy (12)
  • EnergySmart Colorado (12)
  • Energy Impact Illinois (11)
  • Keystone Home Energy Loan Program (HELP) (10)
  • NeighborWorks H.E.A.T. Squad (10)
  • EnergySmart (9)
  • Focus on Energy (7)
  • BetterBuildings for Michigan (6)
  • Denver Energy Challenge (6)
  • Long Island Green Homes (6)
  • NeighborWorks of Western Vermont (6)
  • Texas LoanSTAR (6)
  • Be SMART (5)
  • BetterBuildings for Greensboro (5)
  • Energy Outreach Colorado (5)
  • Energy Trust of Oregon (5)
  • Mass Save (5)
  • (-) Milwaukee Energy Efficiency (Me2) (5)
  • Sacramento Municipal Utility District (SMUD) (5)
  • ShopSmart with JEA (5)
  • Arizona Public Service (APS) (4)
  • (-) Cambridge Energy Alliance (4)
  • Energize Phoenix (4)
  • Kansas How$mart (4)
  • NOLA WISE (4)
  • Southeast Energy Efficiency Alliance (SEEA) (4)
  • Build It Green (3)
  • CharlestonWISE (3)
  • Community Energy Challenge (3)
  • EnergyWorks KC (3)
  • Green Works Orlando (3)
  • Home Energy Affordability Loan (HEAL) (3)
  • Public Service of New Hampshire (3)
  • Solar and Energy Loan Fund (SELF) (3)
  • SustainableWorks (3)
Residential Program Guide is a resource of the U.S. Department of Energy's Building Technologies Office.
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