Many programs found that market research can help identify, segment, and characterize audiences to understand how to prioritize them. A comprehensive evaluation of over 140 programs across the United States found that programs had greater success when they identified specific target populations...
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Green Madison,
Milwaukee Energy Efficiency (Me2)
Example Me2 and Green Madison process evaluation plan to conduct an in-depth investigation and assessment of the major program areas.
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Organizations or Programs
BetterBuildings for Michigan
This report summarizes the results of five neighborhood sweeps, covering more than 2,000 households in Michigan.