Early on, many Better Buildings Neighborhood Program partners focused on providing customers with a range of contractors to choose from, while providing contractors with access to customers. Customer feedback received by some programs, however, indicated that customers were confused or overwhelmed...
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Many programs found that market research can help identify, segment, and characterize audiences to understand how to prioritize them. A comprehensive evaluation of over 140 programs across the United States found that programs had greater success when they identified specific target populations...
Publication Date
Organizations or Programs
Cambridge Energy Alliance
This summary from a Better Buildings Residential Network peer exchange call focused on challenges and strategies related to split incentives for tenants and landlords.
Publication Date
Organizations or Programs
Cambridge Energy Alliance
This marketing strategy includes the goals and objectives the Cambridge (Massachusetts) Energy Alliance set out to meet.
Publication Date
Organizations or Programs
Cambridge Energy Alliance,
Energy Impact Illinois,
Enhabit,
Energy Upgrade California
This presentation summarizes the market research that was performed by various Better Buildings Neighborhood Program partners.