Early on, many Better Buildings Neighborhood Program partners focused on providing customers with a range of contractors to choose from, while providing contractors with access to customers. Customer feedback received by some programs, however, indicated that customers were confused or overwhelmed...
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Successful programs use many channels to communicate accomplishments and results to stakeholders. These include word of mouth and products such as press releases, announcements on websites, case studies, and presentations. Many programs use earned media—especially local media when possible—by giving...
Many programs found that market research can help identify, segment, and characterize audiences to understand how to prioritize them. A comprehensive evaluation of over 140 programs across the United States found that programs had greater success when they identified specific target populations...
Publication Date
Organizations or Programs
Austin Energy,
Efficiency Maine,
New Jersey Home Performance with ENERGY STAR,
New York State Energy Research and Development Authority (NYSERDA),
Efficiency Vermont
This webcast covers information about designing effective incentives to drive residential retrofit program participation.
Publication Date
Organizations or Programs
Community Power Works,
Volusia County,
FL,
Greater Cincinnati Energy Alliance (GCEA)
This webcast offers information on successful marketing strategies, as well as design considerations and market research insights for creating and marketing successful projects in specific neighborhoods.
Publication Date
Organizations or Programs
New Mexico Energy$mart,
Energy Trust of Oregon,
Community Power Works
This summary from a Better Buildings Residential Network peer exchange call focused on strategies for contractor training.
Publication Date
Organizations or Programs
Efficiency Maine,
Indianapolis Better Buildings Program,
Enhabit
This summary from a Better Buildings Residential Network peer exchange call focused on gathering and communicating loan performance data.