Many successful programs found that getting media attention for their offerings and benefits helped add credibility to marketing efforts and expand their reach. By positioning "green" stories or home improvement mini-segments on local television or radio stations, they provided timely content that...
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Publication Date
Organizations or Programs
Denver Energy Challenge,
Energy Impact Illinois
This summary from a Better Buildings Residential Network peer exchange call focused on using social media for long-term branding and marketing.
Publication Date
Organizations or Programs
EmPower New York,
New York State Energy Research and Development Authority (NYSERDA),
Long Island Green Homes,
Energy Impact Illinois,
CNT Energy
This peer exchange call summary focused on leveraging effective partnerships for multi-family and low-income outreach and service delivery.