Many programs found that market research can help identify, segment, and characterize audiences to understand how to prioritize them. A comprehensive evaluation of over 140 programs across the United States found that programs had greater success when they identified specific target populations...
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Many programs found it useful to partner with a range of trusted organizations or individuals to market program offerings to their constituencies or followers. Better Buildings Neighborhood Program participants enhanced their marketing and outreach efforts by partnering with trusted local groups...
Publication Date
Organizations or Programs
Bridging the Gap,
Nexus Energy Center,
Knoxville Extreme Energy Makeover
This document features lessons learned shared by Better Buildings Residential Network members during Peer Exchange Calls held during Fall 2015.
Publication Date
Organizations or Programs
Bridging the Gap,
Nexus Energy Center,
Knoxville Extreme Energy Makeover
This document features lessons learned shared by Better Buildings Residential Network members during Peer Exchange Calls held in Winter 2016.