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Measure and evaluate performance at key points in the process

Measuring performance at key points in the upgrade process (e.g., assessments, conversion rates, and financing applications) has helped programs understand where their processes are working smoothly and where they are not. This information has helped them continuously improve their program design...
Tips for Success

Provide customers with a single point of contact to help them through the upgrade process

While homeowners may be interested in the benefits of an energy upgrade, many are deterred from completing an upgrade project because of the complex and unknown process. Often, a significant portion of homeowners who receive energy assessments do not continue with the upgrades. As part of the Better...
Tips for Success

Follow through with customers

Following up on leads that result from your marketing and outreach efforts quickly and consistently will help your program convert them from interested parties to satisfied customers. Many programs found a sizable drop-off in action if they or their contractors were not able to follow up within a...
Tips for Success

Partnering with Utilities Part 1 -- Successful Partnerships and Lessons from the Field

Author(s)
Jennifer Clymer, ICF International,
Philip LaMay, Allegheny County, Pennsylvania,
Christian Williss, Denver, Colorado,
Sharon Procopio, Denver, Colorado
Publication Date
2011
Organizations or Programs
Denver Energy Challenge
This webcast served as a roundtable for communities to describe successful partnerships between local governments and utilities that enabled the local governments to implement new clean energy programs or enhance existing ones.
Resource - Webcast

Using Social Media for Long Term Branding

Author(s)
U.S. Department of Energy
Publication Date
2014
Organizations or Programs
Denver Energy Challenge,
Energy Impact Illinois

This summary from a Better Buildings Residential Network peer exchange call focused on using social media for long-term branding and marketing.

Resource - Topical Presentations

Tracking and Using Data to Support Revenue Streams

Author(s)
U.S. Department of Energy
Publication Date
2013
Organizations or Programs
EnergySmart,
Denver Energy Challenge

This peer exchange call summary focused on tracking and using data to support revenue streams.

Resource - Topical Presentations

Overview of Marketing Methods for Local Retrofit Programs

Author(s)
Oak Ridge National Laboratory
Publication Date
2011
Organizations or Programs
Cambridge Energy Alliance,
Greater Cincinnati Energy Alliance (GCEA),
Neighborhood Energy Action Partnership,
WeatherizeDC
This report shares strategies for marketing local energy efficiency programs, particularly through focused messaging, leveraging partnerships, and social media.
Resource - Publications

Turning Around Your Residential Program: Lessons Learned - City and County of Denver

Author(s)
Elizabeth Babcock, City and County of Denver, Colorado
Publication Date
2012
Organizations or Programs
Denver Energy Challenge
This presentation highlights key plan elements that helped a Denver energy efficiency program reorient toward success.
Resource - Program Presentations & Reports

March Energy Madness

Author(s)
U.S. Department of Energy
Publication Date
2017
Organizations or Programs
Denver Energy Challenge,
Efficiency Nova Scotia,
Energize Delaware,
Watt Watchers,
Empower Chattanooga,
Energy Upgrade California

This presentation includes examples of 16 programs' creative marketing materials.  The Better Buildings Residential Network held a March Madness tournament to find the most creative residential energy efficiency messages during March Peer Exchange Calls. Sixteen marketing campaigns were featured in a bracket challenge on the calls, and participants made their picks. Residential Network member the Fuel Fund of Maryland was chosen as the winning message for its Watt Watchers campaign.

Resource - Program Materials

Focus Series: Energy Advisor Program Helps Homeowners Go the Extra Mile in Mile-High City

Author(s)
U.S. Department of Energy
Publication Date
2014
Organizations or Programs
Denver Energy Challenge

This case study discusses Denver Energy Challenge's adjustment from focusing on door-to-door outreach to an energy advisor model that allowed customers to receive one on one support throughout the home energy upgrade process.

Resource - Case Studies

Content Type

  • Resource (7)
  • Tips for Success (3)

Resource Type

Program Components

  • Market Position & Business Model (2)
  • Program Design & Customer Experience (3)
  • Evaluation & Data Collection (3)
  • Marketing & Outreach (7)
  • Financing (2)

Program Design Phases

  • Overview (3)
  • Strategy Development (7)
  • Planning (6)
  • Implementation (6)
  • Evaluation (4)

States or Territories

  • Alabama (1)
  • Alaska (1)
  • Arizona (2)
  • California (3)
  • (-) Colorado (10)
  • Connecticut (16)
  • Delaware (1)
  • Illinois (1)
  • Maine (1)
  • Maryland (2)
  • Massachusetts (3)
  • Michigan (1)
  • Missouri (2)
  • New Hampshire (1)
  • New York (1)
  • Nova Scotia (1)
  • Ohio (2)
  • Oregon (2)
  • Vermont (2)

Organizations or Programs

  • EnergySmart Colorado (20)
  • EnergySmart (14)
  • Enhabit (9)
  • (-) Denver Energy Challenge (8)
  • Elevate Energy (7)
  • Michigan Saves (7)
  • Energy Outreach Colorado (6)
  • New York State Energy Research and Development Authority (NYSERDA) (5)
  • Energy Upgrade California (4)
  • Greater Cincinnati Energy Alliance (GCEA) (4)
  • City of Fort Collins Utilities (3)
  • Efficiency Maine (3)
  • Keystone Home Energy Loan Program (HELP) (3)
  • Bend Energy Challenge (2)
  • Build It Green (2)
  • City of Chicago (2)
  • ConEdison’s Brooklyn Queens Demand Management Program (2)
  • (-) Connecticut Neighbor to Neighbor Energy Challenge (2)
  • Efficiency Nova Scotia (2)
  • Empower Chattanooga (2)
  • Energize Delaware (2)
  • Energy Impact Illinois (2)
  • EnergyWorks (2)
  • Florida's Multifamily Energy Retrofit Program (2)
  • Local Energy Alliance Program (LEAP) (2)
  • Massachusetts Low-Income Multifamily Energy Retrofit Program (2)
  • Mass Save (2)
  • NeighborWorks H.E.A.T. Squad (2)
  • RePower Bainbridge (2)
  • Seattle City Light (2)
  • Set the PACE St. Louis (2)
  • Watt Watchers (2)
  • Arizona Public Service (APS) (1)
  • Austin Energy (1)
  • Built Green Colorado (1)
  • (-) Cambridge Energy Alliance (1)
  • Efficiency Vermont (1)
  • Energize Connecticut (1)
  • Energize New York (1)
  • Energize Phoenix (1)
  • EnergyLogic (1)
  • Focus on Energy (1)
  • ICAST’s ResourceSmart initiative (1)
  • Illinois Home Performance with Energy Star (1)
  • Kansas How$mart (1)
  • NOLA WISE (1)
  • RePower Kitsap (1)
  • Sacramento Municipal Utility District (SMUD) (1)
  • Solar and Energy Loan Fund (SELF) (1)
  • Texas LoanSTAR (1)
Residential Program Guide is a resource of the U.S. Department of Energy's Building Technologies Office.
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