Following up on leads that result from your marketing and outreach efforts quickly and consistently will help your program convert them from interested parties to satisfied customers. Many programs found a sizable drop-off in action if they or their contractors were not able to follow up within a...
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Publication Date
Organizations or Programs
New Jersey Clean Energy Program
This summary from a Better Buildings Residential Network peer exchange call focused on approaches organizations can use for moving homeowners from HVAC or other individual improvements to whole home upgrades and encouraging homeowners to undertake upgrades over time.
Publication Date
Organizations or Programs
Pacific Gas & Electric Company (PG&E),
New Jersey Clean Energy Program,
Energy Upgrade California
This summary from a Better Buildings Residential Network peer exchange call focused on strategies for scaling up and growing residential energy efficiency programs or contracting businesses. It covered PG&E's Residential Energy Efficiency Program's Pay for Performance (P4P) program. It also covered priority areas to consider when scaling up a program, such as contractor sales and marketing training and maintaining quality.