Several successful residential energy efficiency programs offered multiple types of home energy assessments to appeal to a wider spectrum of homeowner interests and needs. These ranged from online home assessments to brief walk-throughs to full diagnostic testing. A comprehensive evaluation of over...
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A residential energy efficiency program’s success is dependent on the quality of work that contractors conduct in customers’ homes. Indeed, an in-depth examination of selected program strategies found that effective quality assurance and quality control programs provided a foundation for quality...
Given all of the other things that compete for your audience’s attention, it is critical that program participation steps are straightforward and easy to understand. Many programs have found that complexity makes it harder for interested homeowners to complete upgrade projects. These programs have...
Many programs found it useful to partner with a range of trusted organizations or individuals to market program offerings to their constituencies or followers. Better Buildings Neighborhood Program participants enhanced their marketing and outreach efforts by partnering with trusted local groups...
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Organizations or Programs
Small Town Energy Program (STEP)
This webcast provides an overview of community-based social marketing and provides examples from programs that have used it.
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Organizations or Programs
Fuel Fund of Maryland,
Chicago Neighborhood Energy Challenge
This summary from a Better Buildings Residential Network peer exchange call focused on marketing techniques for lower income and other underrepresented populations.
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Organizations or Programs
Small Town Energy Program (STEP)
This presentation describes STEP-UP Maryland's program and lessons learned about designing custom messages for specific markets.