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Establish collaborative partnerships with contractors and communicate with them early and often

Contractors are more likely to serve as program champions when the program engages with them throughout program design, delivery, and improvement. Your contractors are the primary contact points with your customers, and the quality of their interactions and services strongly influences how customers...
Tips for Success

Leverage financial sector marketing channels

Lenders can be a valuable partner for programs in marketing loan products and driving demand for home energy upgrades. They are often a trusted source of information in a community, and they have access to potential customers and partners such as existing customers, loan aggregators, and large...
Tips for Success

Financing Programs: RFP & Contract Terms and Conditions

Author(s)
U.S. Department of Energy
Publication Date
2011
Organizations or Programs
SustainableWorks,
RePower Kitsap,
RePower Bainbridge,
RePower Bremerton,
Milwaukee Energy Efficiency (Me2),
City of San Diego Residential Energy Efficiency Loan Program

This webcast discusses financing program RFPs and contract terms and conditions.

Resource - Webcast

Using Mobile Applications to Generate Customer Demand

Author(s)
U.S. Department of Energy
Publication Date
2015
Organizations or Programs
Efficiency Nova Scotia

This summary from a Better Buildings Residential Network peer exchange call focused on how to use web and mobile applications to generate and increase customer demand.

Resource - Topical Presentations

Targeted Marketing and Program Design for Low- and Moderate-Income Households

Author(s)
U.S. Department of Energy
Publication Date
2011
Organizations or Programs
Indianapolis Better Buildings Program,
RePower Kitsap,
RePower Bainbridge,
RePower Bremerton

This peer exchange call summary focused on what energy efficiency programs are doing to target low- and moderate-income households.

Resource - Topical Presentations

Community-Based Social Marketing Toolkit

Author(s)
U.S. Department of Energy
Publication Date
2017
Organizations or Programs
Small Town Energy Program (STEP),
Baltimore Energy Challenge,
Efficiency Maine,
Energy Impact Illinois,
Efficiency Nova Scotia,
CoMo Energy Challenge,
Empower Chattanooga,
Somerville Energy Efficiency Now!,
PG&E,
Seattle City Light,
City of Fort Collins

This toolkit describes how to strengthen residential energy efficiency program outreach and marketing efforts through data-driven, tailored efforts to change behaviors. One of the greatest challenges facing the residential energy efficiency market is motivating people to take steps to save energy. This toolkit provides guidance, resources, and examples for applying community-based social marketing (CBSM) to increase the number of homes that are energy efficient.

Resource - Tools & Calculators

Better Buildings Residential Network Social Media Toolkit

Author(s)
U.S. Department of Energy
Publication Date
2015
Organizations or Programs
Greater Cincinnati Energy Alliance (GCEA),
New York State Energy Research and Development Authority (NYSERDA),
Austin Energy,
Efficiency Nova Scotia,
Enhabit,
EnergyFit Nevada

The Better Buildings Residential Network Social Media toolkit can be used to help residential energy efficiency programs learn to engage potential customers through social media. Social media can build brand awareness concerning home energy upgrades and the entities working on them, which can lead to more energy upgrade projects taking place in the long run. This toolkit will help program managers and their staff with decisions like what social media works best for various program needs. When aligned with other marketing and outreach efforts, social media can be a useful tool in attracting home energy upgrade customers. Note that social media changes constantly, so users of this toolkit need to regularly reassess their methods and review results to ensure goals are being met.

Resource - Tools & Calculators

Verifying Energy Efficiency Job Creation: Current Practices and Recommendations

Author(s)
American Council for an Energy-Efficient Economy
Publication Date
2015
Organizations or Programs
New York State Energy Research and Development Authority (NYSERDA),
Tennessee Valley Authority (TVA),
Energy Right Solutions for Buisness,
Energy Right Solutions for Industry,
Efficiency Nova Scotia,
National Grid Energy Efficiency Program,
Energy Trust of Oregon,
Energy Efficiency and Renewable Energy Programs,
Enhabit,
District of Columbia Sustainable Energy Utility,
BC Hydro,
Ontario Power Authority Industrial Accelerator Program,
Elevate Energy

Among the many benefits ascribed to energy efficiency is the fact that it can help create jobs. Although this is often used to motivate investments in efficiency programs, verifying job creation benefits is more complicated than it might seem at first. This paper identifies some of the issues that contribute to a lack of consistency in attempts to verify efficiency-related job creation. It then proposes an analytically rigorous and tractable framework for program evaluators to use in future assessments.

Resource - Publications

Energy Island: A Guide to Creating Your Island Energy Challenge

Author(s)
RePower Bainbridge,
Conservation Services Group,
U.S. Department of Energy
Publication Date
2014
Organizations or Programs
RePower Kitsap,
RePower Bainbridge,
RePower Bremerton
This guide is designed to serve as a "how-to" reference for island communities (or small, similarly sized, more isolated communities) that want to develop and implement a residential energy-efficiency and conservation program. The purpose of this guide is to help communities chart a course for successful program development based on the lessons learned during implementation and operation of RePower Bainbridge, an energy-efficiency program on Bainbridge Island, Washington.
Resource - Publications

Leaders of the Pack: ACEEE's Third National Review of Exemplary Energy Efficiency Programs

Author(s)
American Council for an Energy-Efficient Economy
Publication Date
2013
Organizations or Programs
Columbia Gas of Ohio,
National Grid,
CenterPoint Energy,
Nicor Gas,
United Illuminating Company,
Eversource Energy,
Yankee Gas,
Connecticut Natural Gas,
Southern Connecticut Gas,
Xcel Energy,
Connecticut Natural Gas

This report presents the results of ACEEE's third national review or utility-funded energy efficiency programs, completed in 2013. The report identifies and profiles 63 leading programs that span the wide array of program types offered to utility customers, and highlights key trends and observations that emerged from reviewing these programs.

Resource - Publications

Powering the New Energy Future From the Ground Up

Author(s)
Climate Solutions
Publication Date
2012
Organizations or Programs
Hailey's Community Climate Challenge,
EnergySmart,
Eugene Water and Electric Board,
Community Energy Challenge,
Hailey's Community Climate Challenge,
Jackson Hole Energy Sustainability Project,
Knoxville,
TN,
Oberlin Project,
Energize New York,
RePower Kitsap,
RePower Bainbridge,
RePower Bremerton,
Burlington Sustainability Action Team,
Gainesville Regional Utilities,
Hillsboro Solar Advantage,
Issaquah,
WA,
MPower Madison Program,
Solarize Pendleton,
Clear the Air Challenge,
Santa Fe,
NM,
West Union,
IA,
Sustainable Williamson,
CharlestonWISE,
City of Aiken,
SC,
City Green Initiative,
Kilowatt Cruncher Challenge,
Smarter Sustainable Dubuque,
Small Cities Climate Action Partnership,
City of Grand Rapids,
MI,
Town of GreenÞeld,
MA,
City of Keene,
NH,
Home Energy Affordability Loan (HEAL),
Clean Local Energy Accessible Now,
RichmondBuild Pre-apprenticeship Construction Skills and Green Jobs Training Academy

This report from Climate Solutions analyzes small- to medium-sized American cities that are using successful methods to further clean energy economic development. Better Buildings Neighborhood Program partners that are featured in the report include Bainbridge Island and Bremerton, Washington; Boulder, Colorado; Bedford, New York; Madison, Wisconsin; and Grand Rapids, Michigan. The report includes details on the how the featured cities funded their projects, found successful models to reach their goals, and to see which new projects are off to a promising start.

Resource - Publications

Using Community-Based Social Marketing to Drive Demand for Energy Efficiency

Author(s)
RePower Bainbridge
Publication Date
2011
Organizations or Programs
RePower Kitsap,
RePower Bainbridge,
RePower Bremerton
This presentation explores the community-based social marketing aspects of RePower Bainbridge and includes insights on knowing your audience, market barriers, and leverage opportunities.
Resource - Program Presentations & Reports

RePower Program -- People Will Talk: Making Energy Efficiency a Neighborhood Issue

Author(s)
Helen Biersack, RePower
Publication Date
2012
Organizations or Programs
RePower Kitsap,
RePower Bainbridge,
RePower Bremerton
This presentation describes Washington's RePower program and lessons learned on community engagement as a driver of demand.
Resource - Program Presentations & Reports

RePower Considers Business Model Options

Author(s)
RePower Bainbridge
Publication Date
2012
Organizations or Programs
RePower Kitsap,
RePower Bainbridge,
RePower Bremerton
The RePower programs in Washington State convened local community leaders, organizations, contractors, and program partners for a planning summit to consider the benefits and challenges of different business models for the post-grant period. Participants considered four models: non-profit organization, utility, county or city government, and private sector.
Resource - Program Presentations & Reports

Sample RFP: Energy Efficiency Credit Enhancement Grant

Author(s)
State of Washington Department of Commerce
Publication Date
2009
Organizations or Programs
RePower Kitsap,
RePower Bainbridge,
RePower Bremerton
A sample request for proposals from Washington state to develop an energy efficiency credit enhancement grant program.
Resource - Program Materials

Sample RFP: City of Bainbridge Island Energy Revolving Loan Fund/Loan Loss Reserve Administration

Author(s)
City of Bainbridge Island, Washington
Publication Date
2010
Organizations or Programs
RePower Kitsap,
RePower Bainbridge,
RePower Bremerton
A sample request for proposals from Bainbridge Island, Washington, related to establishing a revolving loan fund and loan loss reserve.
Resource - Program Materials

Partnerships Can Benefit Energy Efficiency Programs and Utilities

Author(s)
U.S. Department of Energy
Publication Date
2012
Organizations or Programs
RePower Kitsap,
RePower Bainbridge,
RePower Bremerton

In this video interview segment, Yvonne Kraus of Conservation Services Group describes how program and utility partnerships can co-benefit each other.

Resource - Case Studies

Understanding Your Market

Author(s)
U.S. Department of Energy
Publication Date
2012
Organizations or Programs
RePower Kitsap,
RePower Bainbridge,
RePower Bremerton

In this video interview segment, Will Ranes of RePower Kitsap discusses the importance of understanding your market, including being able to speak the language of utilities and other key players.

Resource - Case Studies

Messaging to Motivate

Author(s)
U.S. Department of Energy
Publication Date
2012
Organizations or Programs
RePower Kitsap,
RePower Bainbridge,
RePower Bremerton
In this video interview segment, Yvonne Kraus of Conservation Services Group in Bainbridge Island, Washington, discusses why the RePower program created multiple branding and messaging themes.
Resource - Case Studies

Content Type

  • Resource (17)
  • Tips for Success (2)

Resource Type

Program Components

  • Market Position & Business Model (4)
  • Program Design & Customer Experience (5)
  • Evaluation & Data Collection (3)
  • Marketing & Outreach (9)
  • Financing (5)
  • Contractor Engagement & Workforce Development (3)

Program Design Phases

  • Overview (1)
  • Strategy Development (17)
  • (-) Planning (19)
  • Implementation (22)
  • Evaluation (13)

States or Territories

  • British Columbia (1)
  • California (2)
  • Colorado (2)
  • Illinois (2)
  • Indiana (1)
  • Maine (1)
  • Maryland (1)
  • Massachusetts (1)
  • Minnesota (1)
  • Missouri (1)
  • Nevada (1)
  • New York (4)
  • Nova Scotia (1)
  • Ohio (2)
  • Ontario (1)
  • Oregon (3)
  • Rhode Island (1)
  • Tennessee (1)
  • Texas (1)
  • Vermont (1)
  • Virginia (1)
  • Washington (13)
  • Washington DC (1)
  • Wisconsin (1)

Organizations or Programs

  • Enhabit (45)
  • Energy Upgrade California (29)
  • Austin Energy (27)
  • New York State Energy Research and Development Authority (NYSERDA) (26)
  • Efficiency Maine (19)
  • Michigan Saves (19)
  • Elevate Energy (18)
  • Local Energy Alliance Program (LEAP) (16)
  • RePower Bainbridge (16)
  • Efficiency Vermont (15)
  • Greater Cincinnati Energy Alliance (GCEA) (14)
  • (-) RePower Kitsap (14)
  • EnergySmart (13)
  • RePower Bremerton (13)
  • Connecticut Neighbor to Neighbor Energy Challenge (12)
  • Energy Impact Illinois (11)
  • EnergySmart Colorado (11)
  • Community Power Works (10)
  • EnergyWorks (10)
  • BetterBuildings for Michigan (9)
  • NeighborWorks H.E.A.T. Squad (9)
  • Energy Trust of Oregon (8)
  • Focus on Energy (8)
  • Keystone Home Energy Loan Program (HELP) (8)
  • Mass Save (7)
  • Long Island Green Homes (6)
  • Milwaukee Energy Efficiency (Me2) (6)
  • Texas LoanSTAR (6)
  • Arizona Public Service (APS) (5)
  • Cambridge Energy Alliance (5)
  • Energize Phoenix (5)
  • Energy Outreach Colorado (5)
  • NeighborWorks of Western Vermont (5)
  • Sacramento Municipal Utility District (SMUD) (5)
  • Be SMART (4)
  • Build It Green (4)
  • Community Energy Challenge (4)
  • Denver Energy Challenge (4)
  • (-) Efficiency Nova Scotia (4)
  • Energize Connecticut (4)
  • Kansas How$mart (4)
  • Pacific Gas & Electric Company (PG&E) (4)
  • Southeast Energy Efficiency Alliance (SEEA) (4)
  • BetterBuildings for Greensboro (3)
  • CharlestonWISE (3)
  • Home Energy Affordability Loan (HEAL) (3)
  • NOLA WISE (3)
  • Public Service of New Hampshire (3)
  • ShopSmart with JEA (3)
  • Solar and Energy Loan Fund (SELF) (3)
Residential Program Guide is a resource of the U.S. Department of Energy's Building Technologies Office.
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