This presentation is a customizable tool for energy efficiency programs to convey the value of energy information to real estate professionals, and information on resources real estate professionals can use for further learning.

A one-page template that helps program administrators visualize activities and associated timelines for their marketing efforts.

Homeowner survey created by the utility to inform their whole home upgrade program.

This audience brainstorming and categorization worksheet assists programs in determining their target audiences and which audiences to prioritize.

Worksheet for program administrators to map out their programs' business model framework.

Short survey for Connecticut's Neighbor to Neighbor Energy Challenge workshop participants. The workshop allowed the program to share its energy efficiency offerings with homeowners.

One-page template to use when developing a partnership agreement between an energy efficiency upgrade program and another organization.

This worksheet can help key program and marketing staff collaborate to develop a brand platform.

The U.S. Department of Energy's Message Map and Value Proposition Worksheet is designed to help programs determine the key messages to best communicate to priority audiences.

Sample business plan framework for a program seeking to build private sector capacity then phase out and stop operating.

Sample business plan framework for a program that establishes itself as a government entity, then operates using a fee-based structure.

Sample business plan framework for a program seeking to operate as a marketing contractor to a utility.

Sample business plan framework for a program seeking to operate as a not-for-profit entity.

Sample script Los Angeles County used to survey homeowners about energy issues.