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Community-Based Social Marketing

Link(s)
Presentation 1 |
Presentation 2 |
Presentation 3
Author(s)
State and Local Energy Efficiency Action Network
Publication Date
Organizations or Programs
Small Town Energy Program (STEP)

This webcast provides an overview of community-based social marketing and provides examples from programs that have used it.

Webcast

Designing Effective Incentives to Drive Residential Retrofit Program Participation

Link(s)
Media |
Presentation |
Transcript
Author(s)
U.S. Department of Energy
Publication Date
Organizations or Programs
Austin Energy,
Efficiency Maine,
New Jersey Home Performance with ENERGY STAR,
New York State Energy Research and Development Authority (NYSERDA),
Efficiency Vermont

This webcast covers information about designing effective incentives to drive residential retrofit program participation.

Webcast

Marketing, Communication, and Outreach: Lessons Learned In and Outside Energy Efficiency

Link(s)
Media |
Presentation |
Transcript
Author(s)
U.S. Department of Energy,
Lawrence Berkeley National Laboratory,
Booz Allen Hamilton, Inc.,
Clean Energy Solutions, Inc.,
Local Energy Alliance Program
Publication Date
Organizations or Programs
Greater Cincinnati Energy Alliance (GCEA),
Local Energy Alliance Program (LEAP),
Southeast Energy Efficiency Alliance (SEEA)

This webcast presents lessons learned in marketing, communication, and outreach, including lessons related to marketing plans.

Webcast