Resources | Residential Program Guide

A Policymaker’s Guide to Scaling Home Energy Upgrades

Author(s)

State and Local Energy Efficiency Action Network

Publication Date

2015

Organizations or Programs

EnergySmart,

New York State Energy Research and Development Authority (NYSERDA),

Enhabit,

Mass Save,

Tennessee Valley Authority (TVA),

Manitoba Hydro,

Keystone Home Energy Loan Program (HELP),

Michigan Saves,

Warehouse for Energy Efficiency Loans,

Austin Energy,

Efficiency Vermot,

Midwest Energy Efficiency Alliance,

Illinois Home Performance with Energy Star,

Build It Green,

Earth Advantage,

Elevate Energy,

Arizona Public Service (APS),

Pacific Gas and Electric Company,

NeighborWorks H.E.A.T. Squad

This Guide is designed to help state and local policymakers to take full advantage of new policy developments by providing them with a comprehensive set of tools to support launching or accelerating residential energy efficiency programs. The Guide focuses on four categories of policies that have proven particularly effective in providing a framework within which residential energy efficiency programs can thrive: incentives and financing, making the value of energy efficiency visible in the real estate market, data access and standardization, and supporting utility system procurement of energy efficiency.

Community-Based Social Marketing

Link(s)

Presentation 1 |

Presentation 2 |

Presentation 3

Author(s)

State and Local Energy Efficiency Action Network

Publication Date

2014

Organizations or Programs

Small Town Energy Program (STEP)

This webcast provides an overview of community-based social marketing and provides examples from programs that have used it.

Illinois Home Performance Co-Branding Opportunities

Author(s)

Illinois Home Performance

Publication Date

2014

Organizations or Programs

Illinois Home Performance with Energy Star

Illinois Home Performance provides co-branding opportunities for participating contractors, including co-branding on program marketing materials.

Better Buildings Neighborhood Program Grantee Incentives

Author(s)

U.S. Department of Energy

Publication Date

2012

Organizations or Programs

Atlanta SHINE,

Be SMART,

Beacon Communities Project,

BetterBuildings for Michigan,

BetterBuildings for Greensboro,

BetterBuildings Lowell Energy Upgrade,

Camden POWER - A Better Buildings Initiative,

CarrboroWISE,

City of Indianapolis Better Buildings Program,

Chapel Hill WISE,

CharlestonWISE,

Enhabit,

Community Alliance for Energy Efficiency (Cafe2),

Community Power Works,

Connecticut Neighbor to Neighbor Energy Challenge,

DecaturWISE,

Efficiency Maine,

emPowerSBC,

Energize Phoenix,

EnergyFit Nevada,

Energy Impact Illinois,

EnergySmart,

Energy Upgrade California,

EnergyWorks,

Fayette County Better Buildings Initiative,

Greater Cincinnati Energy Alliance (GCEA),

Huntsville WISE,

Local Energy Alliance Program (LEAP),

Michigan Saves,

Missouri Agricultural Energy Saving Team - A Revolutionary Opportunity (MAESTRO),

NeighborWorks H.E.A.T. Squad,

New York State Energy Research and Development Authority (NYSERDA),

reEnergize,

RePower Kitsap,

RePower Bainbridge,

RePower Bremerton,

Richmond Regional Energy Alliance (RREA),

ShopSmart with JEA,

Solar and Energy Loan Fund (SELF),

Small Town Energy Program (STEP),

Wisconsin Energy Conservation Corporation (WECC),

Southeast Energy Efficiency Alliance (SEEA)

This publication summarizes some of the incentives offered by Better Buildings Neighborhood Program partners.

Illinois Home Performance: Successful Marketing Strategies

Author(s)

Will Baker, Midwest Energy Efficiency Alliance

Publication Date

2012

Organizations or Programs

Illinois Home Performance with Energy Star

This presentation describes the Illinois Home Performance program and marketing strategy lessons learned.

Small Towns: Unique Markets and Messages

Author(s)

Chuck Wilson, Small Town Energy Program

Publication Date

2012

Organizations or Programs

Small Town Energy Program (STEP)

This presentation describes STEP-UP Maryland's program and lessons learned about designing custom messages for specific markets.

City of Greensboro Better Buildings Project: Market Assessment

Author(s)

Environmental Finance Center at The University of North Carolina at Chapel Hill

Publication Date

2011

Organizations or Programs

BetterBuildings for Greensboro

This market assessment for the City of Greensboro, North Carolina identifies the customers and potential demand for an energy efficiency upgrade financing program.

Driving Demand for Home Energy Improvements

Author(s)

Lawrence Berkeley National Laboratory

Publication Date

2010

Organizations or Programs

City of Houston's Residential Energy Efficiency Program,

Energy Smackdown,

Hood River Conservation Project,

City of Houston's Residential Energy Efficiency Program,

Jasper Energy Efficiency Project,

Keystone Home Energy Loan Program (HELP),

Long Island Green Homes,

Marshfield Energy Challenge,

New London Resource Project,

New York State Energy Research and Development Authority (NYSERDA),

Take Charge Challenge,

Twin Cities One Stop Program,

Efficiency Vermont,

WeatherizeDC

This guide provides an assessment of various approaches to Marketing & Outreach for home energy efficiency improvements.

Marketing & Outreach: Working with and Learning from Contractors

Link(s)

Media |

Presentation |

Transcript

Author(s)

Karen Villeneuve, NYSERDA,

Peter Krajsa, AFC First Financial Corporation,

Michael Rogers, GreenHomes America,

Matt Golden, Recurve

Publication Date

2010

Organizations or Programs

Keystone Home Energy Loan Program (HELP),

New York State Energy Research and Development Authority (NYSERDA),

Connecticut Solar Lease,

Connecticut Energy Efficiency Fund,

Kentucky Home Performance,

AFC First's EnergyLoan Program

This webcast highlights programs that actively engage the contractor community in program design and implementation. Several contractors share their views on best practices for Marketing & Outreach.