Resources | Residential Program Guide

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Community-Based Social Marketing Toolkit

Author(s)

U.S. Department of Energy

Publication Date

2017

Organizations or Programs

Small Town Energy Program (STEP),

Baltimore Energy Challenge,

Efficiency Maine,

Energy Impact Illinois,

Efficiency Nova Scotia,

CoMo Energy Challenge,

Empower Chattanooga,

Somerville Energy Efficiency Now!,

PG&E,

Seattle City Light,

City of Fort Collins

This toolkit describes how to strengthen residential energy efficiency program outreach and marketing efforts through data-driven, tailored efforts to change behaviors. One of the greatest challenges facing the residential energy efficiency market is motivating people to take steps to save energy. This toolkit provides guidance, resources, and examples for applying community-based social marketing (CBSM) to increase the number of homes that are energy efficient.

Connecticut HES Air Sealing, Duct Sealing, and Insulation Practices Report

Author(s)

NMR Group, Inc.

Publication Date

2016

Organizations or Programs

Eversource,

United Illuminating,

Connecticut Home Energy Solutions (HES),

Mass Save,

National Grid,

Efficiency Maine,

Efficiency Vermont,

New York State Energy Research and Development Authority (NYSERDA)

This report identifies opportunities for Connecticut's Home Energy Solutions program (HES) to increase savings related to air sealing, duct sealing, and insulation.