Resources | Residential Program Guide

Community-Based Social Marketing Toolkit

Author(s)

U.S. Department of Energy

Publication Date

2017

Organizations or Programs

Small Town Energy Program (STEP),

Baltimore Energy Challenge,

Efficiency Maine,

Energy Impact Illinois,

Efficiency Nova Scotia,

CoMo Energy Challenge,

Empower Chattanooga,

Somerville Energy Efficiency Now!,

PG&E,

Seattle City Light,

City of Fort Collins

This toolkit describes how to strengthen residential energy efficiency program outreach and marketing efforts through data-driven, tailored efforts to change behaviors. One of the greatest challenges facing the residential energy efficiency market is motivating people to take steps to save energy. This toolkit provides guidance, resources, and examples for applying community-based social marketing (CBSM) to increase the number of homes that are energy efficient.

Voluntary Initiative on Incentives: Toolkit Training Webinar

Author(s)

U.S. Department of Energy

Publication Date

2015

Organizations or Programs

Austin Energy,

Efficiency Maine

This summary from a Better Buildings Residential Network peer exchange call focused on types of incentives.

Focus Series: Residential Air Sealing Program Drives Maine Home Energy Savings Through the Roof

Author(s)

U.S. Department of Energy

Publication Date

2014

Organizations or Programs

Efficiency Maine

This case study discusses Efficiency Maine's successful statewide Residential Direct Install (RDI) program that was established in 2012 to help create demand for home energy assessments and upgrades.

20-Unit Windham Apartment Building Gains Energy Savings and Comfort

Author(s)

Efficiency Maine

Publication Date

2013

Organizations or Programs

Efficiency Maine

This case study highlights a 20-unit apartment building that gained energy savings and comfort through Efficiency Maine.

A Seven Unit Apartment Building in Bangor is more Energy Efficient and more Comfortable

Author(s)

Efficiency Maine

Publication Date

2013

Organizations or Programs

Efficiency Maine

This case study highlights the first project completed under Efficiency Maine's Multifamily Efficiency Program.

Home Energy Makeover Contests: Who Are the Winners and Losers in Motivating Existing Homeowners to Make "Whole House" Energy Saving Improvements

Author(s)

UtilityExchange.org,

Building Performance Institute

Publication Date

2013

Organizations or Programs

Atlanta SHINE,

DecaturWISE,

CharlestonWISE,

Enhabit,

Energy Upgrade California,

Help My House,

FirstEnergy,

Local Energy Alliance Program (LEAP),

NOLA WISE

This paper first details industry best practices for contest administration, including tips for developing an overall contest plan and timeline, product sponsor recruitment, building a dynamic informational website, maximizing customer participation, selecting the winning home, seamless installation management, capturing and documenting project results, conducting a high profile media open house and facilitating customer workshops that educate homeowners and strengthen trade ally relationships. This paper then presents results and key lessons learned from more than 20 contests supported with funds from local community sustainability programs, utility energy efficiency programs, and U.S. Recovery and Reinvestment Act funds between 2008 and 2012.

Better Buildings Neighborhood Program Grantee Incentives

Author(s)

U.S. Department of Energy

Publication Date

2012

Organizations or Programs

Atlanta SHINE,

Be SMART,

Beacon Communities Project,

BetterBuildings for Michigan,

BetterBuildings for Greensboro,

BetterBuildings Lowell Energy Upgrade,

Camden POWER - A Better Buildings Initiative,

CarrboroWISE,

City of Indianapolis Better Buildings Program,

Chapel Hill WISE,

CharlestonWISE,

Enhabit,

Community Alliance for Energy Efficiency (Cafe2),

Community Power Works,

Connecticut Neighbor to Neighbor Energy Challenge,

DecaturWISE,

Efficiency Maine,

emPowerSBC,

Energize Phoenix,

EnergyFit Nevada,

Energy Impact Illinois,

EnergySmart,

Energy Upgrade California,

EnergyWorks,

Fayette County Better Buildings Initiative,

Greater Cincinnati Energy Alliance (GCEA),

Huntsville WISE,

Local Energy Alliance Program (LEAP),

Michigan Saves,

Missouri Agricultural Energy Saving Team - A Revolutionary Opportunity (MAESTRO),

NeighborWorks H.E.A.T. Squad,

New York State Energy Research and Development Authority (NYSERDA),

reEnergize,

RePower Kitsap,

RePower Bainbridge,

RePower Bremerton,

Richmond Regional Energy Alliance (RREA),

ShopSmart with JEA,

Solar and Energy Loan Fund (SELF),

Small Town Energy Program (STEP),

Wisconsin Energy Conservation Corporation (WECC),

Southeast Energy Efficiency Alliance (SEEA)

This publication summarizes some of the incentives offered by Better Buildings Neighborhood Program partners.

Insight from Maine Incentives

Author(s)

Efficiency Maine

Publication Date

2012

Organizations or Programs

Efficiency Maine

This presentation from Efficiency Maine shows early adopters and higher income residents tend to take advantage of large incentives, but smaller incentives may be a way to engage a broader range of income levels.

Keeping Up With Your Audience, So They Keep Up With Your Program

Link(s)

Presentation

Author(s)

U.S. Department of Energy

Publication Date

2012

Organizations or Programs

Efficiency Maine,

U.S. Department of Housing and Urban Development (HUD) PowerSaver

This webcast discussed how market research can help spur demand for home energy efficiency programs.

Powering the New Energy Future From the Ground Up

Author(s)

Climate Solutions

Publication Date

2012

Organizations or Programs

Hailey's Community Climate Challenge,

EnergySmart,

Eugene Water and Electric Board,

Community Energy Challenge,

Hailey's Community Climate Challenge,

Jackson Hole Energy Sustainability Project,

Knoxville,

TN,

Oberlin Project,

Energize New York,

RePower Kitsap,

RePower Bainbridge,

RePower Bremerton,

Burlington Sustainability Action Team,

Gainesville Regional Utilities,

Hillsboro Solar Advantage,

Issaquah,

WA,

MPower Madison Program,

Solarize Pendleton,

Clear the Air Challenge,

Santa Fe,

NM,

West Union,

IA,

Sustainable Williamson,

CharlestonWISE,

City of Aiken,

SC,

City Green Initiative,

Kilowatt Cruncher Challenge,

Smarter Sustainable Dubuque,

Small Cities Climate Action Partnership,

City of Grand Rapids,

MI,

Town of GreenÞeld,

MA,

City of Keene,

NH,

Home Energy Affordability Loan (HEAL),

Clean Local Energy Accessible Now,

RichmondBuild Pre-apprenticeship Construction Skills and Green Jobs Training Academy

This report from Climate Solutions analyzes small- to medium-sized American cities that are using successful methods to further clean energy economic development. Better Buildings Neighborhood Program partners that are featured in the report include Bainbridge Island and Bremerton, Washington; Boulder, Colorado; Bedford, New York; Madison, Wisconsin; and Grand Rapids, Michigan. The report includes details on the how the featured cities funded their projects, found successful models to reach their goals, and to see which new projects are off to a promising start.

Spotlight on Maine: Contractor Sales Training Boosts Energy Upgrade Conversions

Author(s)

U.S. Department of Energy

Publication Date

2012

Organizations or Programs

Efficiency Maine

This case study explains how Efficiency Maine provided contractor sales training to boost upgrade conversions.

Spotlight on Maine: Transition to a Sustainable Level of Incentives

Author(s)

U.S. Department of Energy

Publication Date

2012

Organizations or Programs

Efficiency Maine

This case study describes Efficiency Maine's Home Energy Savings Program (HESP), one of the few large residential energy efficiency programs that has attempted to navigate the transition from rebate-focused offerings to financing focused offerings that better align with its limited budget.

Better Buildings Program: Brands & Websites

Author(s)

U.S. Department of Energy

Publication Date

2011

Organizations or Programs

BetterBuildings for Michigan,

CharlestonWISE,

Enhabit,

Community Power Works,

Connecticut Neighbor to Neighbor Energy Challenge,

Efficiency Maine,

emPowerSBC,

Energize Bedford,

Energize Phoenix,

EnergySmart Colorado,

Energy Upgrade California,

EnergyWorks,

Greater Cincinnati Energy Alliance (GCEA),

Green Madison,

BetterBuildings Lowell Energy Upgrade,

Milwaukee Energy Efficiency (Me2),

Missouri Agricultural Energy Saving Team - A Revolutionary Opportunity (MAESTRO),

NeighborWorks H.E.A.T. Squad,

New Hampshire BetterBuildings,

New York State Energy Research and Development Authority (NYSERDA),

reEnergize,

RePower Kitsap,

RePower Bainbridge,

RePower Bremerton

This presentation includes the brands, website addresses, and images for most of the Better Buildings Neighborhood Program partners.

Workforce Development and Sales Training for Energy Efficiency Contractors

Link(s)

Media |

Presentation |

Transcript

Author(s)

Elizabeth Stuart, Lawrence Berkeley National Laboratory

Publication Date

2011

Organizations or Programs

Efficiency Maine,

Efficiency Vermont

This webcast reports on the energy efficiency services sector workforce size, expectations for growth, and training needs and features a case studies from Efficiency Vermont and Efficiency Maine.

Designing Effective Incentives to Drive Residential Retrofit Program Participation

Link(s)

Media |

Presentation |

Transcript

Author(s)

U.S. Department of Energy

Publication Date

2010

Organizations or Programs

Austin Energy,

Efficiency Maine,

New Jersey Home Performance with ENERGY STAR,

New York State Energy Research and Development Authority (NYSERDA),

Efficiency Vermont

This webcast covers information about designing effective incentives to drive residential retrofit program participation.

Driving Demand for Home Energy Improvements

Author(s)

Lawrence Berkeley National Laboratory

Publication Date

2010

Organizations or Programs

City of Houston's Residential Energy Efficiency Program,

Energy Smackdown,

Hood River Conservation Project,

City of Houston's Residential Energy Efficiency Program,

Jasper Energy Efficiency Project,

Keystone Home Energy Loan Program (HELP),

Long Island Green Homes,

Marshfield Energy Challenge,

New London Resource Project,

New York State Energy Research and Development Authority (NYSERDA),

Take Charge Challenge,

Twin Cities One Stop Program,

Efficiency Vermont,

WeatherizeDC

This guide provides an assessment of various approaches to Marketing & Outreach for home energy efficiency improvements.