Resources | Residential Program Guide

Scaling Up Clean Energy Programs to the Next Level for Low and Moderate Income

Author(s)

Diana Duva, State of Connecticut,

Benjamin Healey, Connecticut Green Bank,

Joe Pereira, State of Colorado,

Jennifer Gremmert, Energy Outreach Colorado,

Michael DiRamio, U.S. Department of Energy

Publication Date

2017

Organizations or Programs

Energize Connecticut,

Energy Outreach California,

Energy Outreach Colorado

In this presentation, state and nonprofit leaders in Colorado and Connecticut discuss their policy and program efforts to offer rooftop and community solar and weatherization services and how they are scaling their programs to meet the needs of the underserved income-eligible market.

Better Buildings Residential Network Social Media Toolkit

Author(s)

U.S. Department of Energy

Publication Date

2015

Organizations or Programs

Greater Cincinnati Energy Alliance (GCEA),

New York State Energy Research and Development Authority (NYSERDA),

Austin Energy,

Efficiency Nova Scotia,

Enhabit,

EnergyFit Nevada

The Better Buildings Residential Network Social Media toolkit can be used to help residential energy efficiency programs learn to engage potential customers through social media. Social media can build brand awareness concerning home energy upgrades and the entities working on them, which can lead to more energy upgrade projects taking place in the long run. This toolkit will help program managers and their staff with decisions like what social media works best for various program needs. When aligned with other marketing and outreach efforts, social media can be a useful tool in attracting home energy upgrade customers. Note that social media changes constantly, so users of this toolkit need to regularly reassess their methods and review results to ensure goals are being met.

Energy Island: A Guide to Creating Your Island Energy Challenge

Author(s)

RePower Bainbridge,

Conservation Services Group,

U.S. Department of Energy

Publication Date

2014

Organizations or Programs

RePower Kitsap,

RePower Bainbridge,

RePower Bremerton

This guide is designed to serve as a "how-to" reference for island communities (or small, similarly sized, more isolated communities) that want to develop and implement a residential energy-efficiency and conservation program. The purpose of this guide is to help communities chart a course for successful program development based on the lessons learned during implementation and operation of RePower Bainbridge, an energy-efficiency program on Bainbridge Island, Washington.

Leveraging Service Calls and Emergency Repairs for Energy Efficiency Marketing

Author(s)

U.S. Department of Energy

Publication Date

2014

Organizations or Programs

Greater Cincinnati Energy Alliance (GCEA)

This summary from a Better Buildings Residential Network peer exchange call focused on driving demand for energy efficiency by leveraging service calls and emergency repairs.

RePower Bainbridge's Final Boarding Call Infographic

Author(s)

Conservation Services Group

Publication Date

2013

Organizations or Programs

RePower Kitsap,

RePower Bainbridge,

RePower Bremerton

This infographic summarizes the results of RePower Bainbridge's Final Boarding Call event, providing an effective, engaging way to share program results with partners and other stakeholders.

Better Buildings Neighborhood Program Grantee Incentives

Author(s)

U.S. Department of Energy

Publication Date

2012

Organizations or Programs

Atlanta SHINE,

Be SMART,

Beacon Communities Project,

BetterBuildings for Michigan,

BetterBuildings for Greensboro,

BetterBuildings Lowell Energy Upgrade,

Camden POWER - A Better Buildings Initiative,

CarrboroWISE,

City of Indianapolis Better Buildings Program,

Chapel Hill WISE,

CharlestonWISE,

Enhabit,

Community Alliance for Energy Efficiency (Cafe2),

Community Power Works,

Connecticut Neighbor to Neighbor Energy Challenge,

DecaturWISE,

Efficiency Maine,

emPowerSBC,

Energize Phoenix,

EnergyFit Nevada,

Energy Impact Illinois,

EnergySmart,

Energy Upgrade California,

EnergyWorks,

Fayette County Better Buildings Initiative,

Greater Cincinnati Energy Alliance (GCEA),

Huntsville WISE,

Local Energy Alliance Program (LEAP),

Michigan Saves,

Missouri Agricultural Energy Saving Team - A Revolutionary Opportunity (MAESTRO),

NeighborWorks H.E.A.T. Squad,

New York State Energy Research and Development Authority (NYSERDA),

reEnergize,

RePower Kitsap,

RePower Bainbridge,

RePower Bremerton,

Richmond Regional Energy Alliance (RREA),

ShopSmart with JEA,

Solar and Energy Loan Fund (SELF),

Small Town Energy Program (STEP),

Wisconsin Energy Conservation Corporation (WECC),

Southeast Energy Efficiency Alliance (SEEA)

This publication summarizes some of the incentives offered by Better Buildings Neighborhood Program partners.

Greater Cincinnati Energy Alliance 2012 Green Business Award

Author(s)

Greater Cincinnati Energy Alliance

Publication Date

2012

Organizations or Programs

Greater Cincinnati Energy Alliance (GCEA)

This article promotes the Greater Cincinnati Energy Alliance's 2012 U.S. Green Building Council /Business Courier Green Business Award for Education/Outreach Ð Nonprofit. The award celebrated the program's outreach approach of reaching out to homeowners directly through community engagement and neighborhood canvassing.

Messaging to Motivate

Author(s)

U.S. Department of Energy

Publication Date

2012

Organizations or Programs

RePower Kitsap,

RePower Bainbridge,

RePower Bremerton

In this video interview segment, Yvonne Kraus of Conservation Services Group in Bainbridge Island, Washington, discusses why the RePower program created multiple branding and messaging themes.

Powering the New Energy Future From the Ground Up

Author(s)

Climate Solutions

Publication Date

2012

Organizations or Programs

Hailey's Community Climate Challenge,

EnergySmart,

Eugene Water and Electric Board,

Community Energy Challenge,

Hailey's Community Climate Challenge,

Jackson Hole Energy Sustainability Project,

Knoxville,

TN,

Oberlin Project,

Energize New York,

RePower Kitsap,

RePower Bainbridge,

RePower Bremerton,

Burlington Sustainability Action Team,

Gainesville Regional Utilities,

Hillsboro Solar Advantage,

Issaquah,

WA,

MPower Madison Program,

Solarize Pendleton,

Clear the Air Challenge,

Santa Fe,

NM,

West Union,

IA,

Sustainable Williamson,

CharlestonWISE,

City of Aiken,

SC,

City Green Initiative,

Kilowatt Cruncher Challenge,

Smarter Sustainable Dubuque,

Small Cities Climate Action Partnership,

City of Grand Rapids,

MI,

Town of GreenÞeld,

MA,

City of Keene,

NH,

Home Energy Affordability Loan (HEAL),

Clean Local Energy Accessible Now,

RichmondBuild Pre-apprenticeship Construction Skills and Green Jobs Training Academy

This report from Climate Solutions analyzes small- to medium-sized American cities that are using successful methods to further clean energy economic development. Better Buildings Neighborhood Program partners that are featured in the report include Bainbridge Island and Bremerton, Washington; Boulder, Colorado; Bedford, New York; Madison, Wisconsin; and Grand Rapids, Michigan. The report includes details on the how the featured cities funded their projects, found successful models to reach their goals, and to see which new projects are off to a promising start.

RePower Program -- People Will Talk: Making Energy Efficiency a Neighborhood Issue

Author(s)

Helen Biersack, RePower

Publication Date

2012

Organizations or Programs

RePower Kitsap,

RePower Bainbridge,

RePower Bremerton

This presentation describes Washington's RePower program and lessons learned on community engagement as a driver of demand.

Better Buildings Program: Brands & Websites

Author(s)

U.S. Department of Energy

Publication Date

2011

Organizations or Programs

BetterBuildings for Michigan,

CharlestonWISE,

Enhabit,

Community Power Works,

Connecticut Neighbor to Neighbor Energy Challenge,

Efficiency Maine,

emPowerSBC,

Energize Bedford,

Energize Phoenix,

EnergySmart Colorado,

Energy Upgrade California,

EnergyWorks,

Greater Cincinnati Energy Alliance (GCEA),

Green Madison,

BetterBuildings Lowell Energy Upgrade,

Milwaukee Energy Efficiency (Me2),

Missouri Agricultural Energy Saving Team - A Revolutionary Opportunity (MAESTRO),

NeighborWorks H.E.A.T. Squad,

New Hampshire BetterBuildings,

New York State Energy Research and Development Authority (NYSERDA),

reEnergize,

RePower Kitsap,

RePower Bainbridge,

RePower Bremerton

This presentation includes the brands, website addresses, and images for most of the Better Buildings Neighborhood Program partners.

How to Design and Market Energy Efficiency Programs to Specific Neighborhoods

Link(s)

Media |

Presentation |

Transcript

Author(s)

Michelle Leigh, County of Volusia, Florida,

Andrea Petzel, City of Seattle, Washington,

Lilah Glick, Greater Cincinnati Energy Alliance

Publication Date

2011

Organizations or Programs

Community Power Works,

Volusia County,

FL,

Greater Cincinnati Energy Alliance (GCEA)

This webcast offers information on successful marketing strategies, as well as design considerations and market research insights for creating and marketing successful projects in specific neighborhoods.

Overview of Marketing Methods for Local Retrofit Programs

Author(s)

Oak Ridge National Laboratory

Publication Date

2011

Organizations or Programs

Cambridge Energy Alliance,

Greater Cincinnati Energy Alliance (GCEA),

Neighborhood Energy Action Partnership,

WeatherizeDC

This report shares strategies for marketing local energy efficiency programs, particularly through focused messaging, leveraging partnerships, and social media.

Using Community-Based Social Marketing to Drive Demand for Energy Efficiency

Author(s)

RePower Bainbridge

Publication Date

2011

Organizations or Programs

RePower Kitsap,

RePower Bainbridge,

RePower Bremerton

This presentation explores the community-based social marketing aspects of RePower Bainbridge and includes insights on knowing your audience, market barriers, and leverage opportunities.

Marketing, Communication, and Outreach: Lessons Learned In and Outside Energy Efficiency

Link(s)

Media |

Presentation |

Transcript

Author(s)

U.S. Department of Energy,

Lawrence Berkeley National Laboratory,

Booz Allen Hamilton, Inc.,

Clean Energy Solutions, Inc.,

Local Energy Alliance Program

Publication Date

2010

Organizations or Programs

Greater Cincinnati Energy Alliance (GCEA),

Local Energy Alliance Program (LEAP),

Southeast Energy Efficiency Alliance (SEEA)

This webcast presents lessons learned in marketing, communication, and outreach, including lessons related to marketing plans.