U.S. Department of Energy Energy Efficiency & Renewable Energy U.S. Department of Energy Energy Efficiency & Renewable Energy

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Support and partner with the workforce who will deliver your program’s energy efficiency services by understanding their capacity, recruiting contractor partners, enabling technical training and business development support, fostering clear communication, and refining program processes over time, in partnership with your workforce.

Improve your program’s efficiency and effectiveness through regular information collection, assessment, decision-making, adaptation, and communication.

Design a residential energy efficiency program that integrates marketing and outreach, contractor coordination, incentives, financing, and program evaluation to provide customers with the products and services they want through a customer-centric process.

Decide on priority target audience segments, messages, and incentives that will motivate customers.

Piquing customers’ interest in an energy-efficient home is just the tip of the iceberg when it comes to encouraging upgrades. Many programs struggle to reach their upgrade goals because they allow initially excited customers to lose interest. By incentivizing specific actions for homeowners to take, however, program administrators can motivate customers to undertake upgrades. Successful residential energy efficiency programs have found that incentivizing specific actions or energy...