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This marketing plan template was developed to assist Home Performance with ENERGY STAR (HPwES) participating contractors develop their marketing plans.
This marketing tactics spreadsheet was developed to assist Home Performance with ENERGY STAR (HPwES) participating contractors.
Monitor the effectiveness of marketing and outreach strategies and adapt as needed.
Implement marketing and outreach activities in coordination with other program components to generate demand for your program's services.
Develop a plan and metrics to evaluate the effectiveness of your marketing and outreach strategies.
Establish relationships with organizations that will assist with program marketing and outreach.
This case study explains how Efficiency Maine provided contractor sales training to boost upgrade conversions.