U.S. Department of Energy Energy Efficiency & Renewable Energy U.S. Department of Energy Energy Efficiency & Renewable Energy

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Author: Energy Circle, LLC
Publication Date: 2017

This marketing plan template was developed to assist Home Performance with ENERGY STAR (HPwES) participating contractors develop their marketing plans.

Author: Energy Circle, LLC
Publication Date: 2017

This marketing tactics spreadsheet was developed to assist Home Performance with ENERGY STAR (HPwES) participating contractors.

Monitor the effectiveness of marketing and outreach strategies and adapt as needed.

Implement marketing and outreach activities in coordination with other program components to generate demand for your program's services.

Develop a plan and metrics to evaluate the effectiveness of your marketing and outreach strategies. 

Establish relationships with organizations that will assist with program marketing and outreach.

Author: U.S. Department of Energy
Publication Date: 2012

This case study explains how Efficiency Maine provided contractor sales training to boost upgrade conversions.

Workforce Development and Sales Training for Energy Efficiency Contractors
Author: Elizabeth Stuart, Lawrence Berkeley National Laboratory
Publication Date: 2011
Presentation, Media, Transcript

This webcast reports on the energy efficiency services sector workforce size, expectations for growth, and training needs and features a case studies from Efficiency Vermont and Efficiency Maine.