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Determine processes for collecting and sharing data about key contractor metrics and workforce development activities.
Develop contractor engagement, quality assurance, and workforce development plans that include strategies, workflow, timelines, and staff and partner roles and responsibilities.
Develop workforce and contractor engagement procedures, forms, and materials
Solidify your program strategy and decide which customers you will focus on; what products, services, and support you will provide; and how you will partner with contractors and others to deliver services to your customers.
Support and partner with the workforce who will deliver your program’s energy efficiency services by understanding their capacity, recruiting contractor partners, enabling technical training and business development support, fostering clear communication, and refining program processes over time, in partnership with your workforce.
Identify the right questions to ask, appropriate metrics to collect, and the processes needed to initiate third-party impact and process evaluations.
Develop processes, strategies, and procedures to continuously improve your organization’s operations and position in the market.
Identify and develop needed resources to position your organization in the market and maintain a viable business model.
The Multi-State Residential Retrofit Project is a residential energy-efficiency pilot program, funded by a competitive U.S. State Energy Program (SEP) award through the U.S. Department of Energy. The Multi-State Project operates in four states: Alabama, Massachusetts, Virginia, and Washington. During the course of this three-year process evaluation, Cadmus worked closely with NASEO and the four states to collect information about the programs from many perspectives, including: State Energy Office staff, program implementers, homeowners, auditors/contractors, real estate professionals, appraisers, lenders, and utility staff. This report discusses: the project’s context; its goals; the evaluation approach and methods; cross-cutting evaluation results; and results specific to each of the four states.
Develop the necessary materials, tools, and staff capacity to effectively deliver and manage your program.
Establish relationships with organizations that can help deliver your program by enhancing your knowledge, resources, capabilities and access to customers and contractors.
Design a residential energy efficiency program that integrates marketing and outreach, contractor coordination, incentives, financing, and program evaluation to provide customers with the products and services they want through a customer-centric process.
Establish program goals and objectives to clarify what you want your program to achieve and to guide program design and implementation over time.
Identify and partner with financial institutions that can provide capital, underwriting, and other functions to enable your customers to access financing.
Determine if enhancements to existing financing products or the development of new products are necessary to allow you to achieve your goals and objectives.
This paper first details industry best practices for contest administration, including tips for developing an overall contest plan and timeline, product sponsor recruitment, building a dynamic informational website, maximizing customer participation, selecting the winning home, seamless installation management, capturing and documenting project results, conducting a high profile media open house and facilitating customer workshops that educate homeowners and strengthen trade ally relationships. This paper then presents results and key lessons learned from more than 20 contests supported with funds from local community sustainability programs, utility energy efficiency programs, and U.S. Recovery and Reinvestment Act funds between 2008 and 2012.
Survey existing and potential demand for energy efficiency products and services based on an understanding of policies, housing and energy characteristics, demographics, related initiatives and other market actors.
Create your organization’s business plan, which describes how your operational and financial structure will support the delivery of energy efficiency services.
Define your business model, including market position, products and services, type of customers, financial model, governance structure, and the assets and infrastructure your organization needs.
Identify and engage organizational partners in your business model design.
Identify your organization's preferred market position by assessing existing market actors, gaps, competitors, and potential partners. Develop a business model that will allow you to deliver energy efficiency services.
Implement marketing and outreach activities in coordination with other program components to generate demand for your program's services.
Develop a marketing and outreach plan that details your strategies and tactics, workflows and timelines, staff roles and responsibilities, and budget.
Create your program's branding guidelines and materials to elevate program visibility and support your marketing and outreach efforts.
Establish relationships with organizations that will assist with program marketing and outreach.
Decide on priority target audience segments, messages, and incentives that will motivate customers.
Spur consumer demand for your program's services by understanding your target audience and motivating them to act using effective messaging, marketing and outreach tactics, and attractive program offers.
This report analyzes the energy efficiency opportunity presented to the greater Cincinnati region. Analysis of the region and the Greater Cincinnati Energy Alliance (GCEA) programs shows potential energy cost savings, including positive cash flow from energy cost savings that consistently exceed loan payments, for both residential and nonprofit participants. Investment in energy efficiency could make counties more competitive, create jobs, reduce pollution, and help homeowners and nonprofits make cross-cutting building improvements.
This report describes how utility planning processes that allow demand-side resources to compete with supply-side resources can promote cost-effective energy efficiency.
A template competitive procurement procedure to award loan loss reserve funds to a financial institution partner.
A sample competitive procurement procedure to award loan loss reserve funds to a financial institution partner.
Develop processes to evaluate your organization’s strengths, weaknesses, and market position on a regular basis.
With all the other things that compete for homeowners’ time and attention, programs that simplify the upgrade process for customers and streamline processes are the ones that get results. Programs can encourage and motivate action by making participation straightforward and easy and providing energy advisors to walk customers through the process. ...
Everyone likes to be recognized for their achievements; it motivates us to continue working hard. Likewise, contractors appreciate being recognized for their home performance accomplishments. Successful residential energy efficiency programs have found that giving awards for good contractor performance can help build trust, strengthen partnerships, and boost workforce morale. ...