U.S. Department of Energy Energy Efficiency & Renewable Energy U.S. Department of Energy Energy Efficiency & Renewable Energy

Program Materials

Author: U.S. Department of Energy
Publication Date: 2017

This presentation includes examples of 16 programs' creative marketing materials.  The Better Buildings Residential Network held a March Madness tournament to find the most creative residential energy efficiency messages during March Peer Exchange Calls. Sixteen marketing campaigns were featured in a bracket challenge on the calls, and participants made their picks. Residential Network member the Fuel Fund of Maryland was chosen as the winning message for its Watt Watchers campaign.

Author: EnergySmart
Publication Date: 2014

This marketing plan describes a social mobilization approach that leverages social networking, including social media, and word-of-mouth marketing to raise awareness and drive customers to program services. It provides strategies and tactics to target audiences most likely to participate, building on market research and audience segmentation to develop a message platform specifically designed to address their key motivating factors and barriers.

Author: EnergySmart Colorado
Publication Date: 2014

This contractor process flowchart from EnergySmart Colorado includes the phases of contractor qualifications review and preparation, site work, and follow up.

Author: EnergySmart Colorado
Publication Date: 2014

Table summarizing financing options for Colorado residents in EnergySmart Colorado territory.

Author: Xcel Energy
Publication Date: 2013

Flier that summarizes energy efficiency financing offered by Xcel Energy's financing partners.

Author: EnergySmart
Publication Date: 2013

Example survey about a homeowner's experience with a visit from an energy advisor as part of EnergySmart in Boulder County, Colorado.

Author: Populus Sustainable Design Consulting, LLC
Publication Date: 2011

This guide from Boulder County's EnergySmart service is an example of expectations and guidelines for contractor operations.

Author: EnergySmart Colorado
Publication Date: 2011

Example of a program design flowchart showing key steps and relationships for the energy efficiency program in Eagle County, Colorado.

Author: EnergySmart
Publication Date: 2011

Example of an implementation plan developed by EnergySmart Colorado at the beginning of the implementation of its Better Buildings Neighborhood Program.

Author: Boulder County, Colorado
Publication Date: 2010

Example Request for Proposal (RFP) to provide Boulder County, Colorado with support services for its Retrofit Ramp Up Program including a social mobilization campaign, database management services, and marketing/public relations services for the both the residential and commercial parts of the Program.

Author: EnergySmart
Publication Date: 2010

A sample request for proposals from Boulder County, Colorado, to develop an energy efficiency and renewable energy rebate program.

Author: Eagle County, Colorado
Publication Date: 2010

This is a sample request for proposals (RFP) from Eagle County, Colorado, for marketing services.