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Marketing & Outreach – Assess & Improve Processes

Monitor the effectiveness of marketing and outreach strategies and adapt as needed.
Handbook

Marketing & Outreach – Communicate Impacts

Communicate marketing and outreach results internally and to partners.
Handbook

Marketing & Outreach – Deliver Program

Implement marketing and outreach activities in coordination with other program components to generate demand for your program's services.
Handbook

Marketing & Outreach – Develop Resources

Create your program's branding guidelines and materials to elevate program visibility and support your marketing and outreach efforts.
Handbook

Marketing & Outreach – Develop Evaluation Plans

Develop a plan and metrics to evaluate the effectiveness of your marketing and outreach strategies.
Handbook

Marketing & Outreach – Develop Implementation Plans

Develop a marketing and outreach plan that details your strategies and tactics, workflows and timelines, staff roles and responsibilities, and budget.
Handbook

Marketing & Outreach – Make Design Decisions

Decide on priority target audience segments, messages, and incentives that will motivate customers.
Handbook

Marketing & Outreach – Identify Partners

Establish relationships with organizations that will assist with program marketing and outreach.
Handbook

Marketing & Outreach – Assess the Market

Identify and prioritize potential target audiences based on their likely receptivity to your program's services.
Handbook

Marketing & Outreach – Set Goals & Objectives

Establish specific marketing and outreach goals, objectives, targets, and timeframes.
Handbook

Marketing & Outreach – Overview

Spur consumer demand for your program's services by understanding your target audience and motivating them to act using effective messaging, marketing and outreach tactics, and attractive program offers.
Handbook

Good news is addictive – spread news about program accomplishments widely and often

Successful programs use many channels to communicate accomplishments and results to stakeholders. These include word of mouth and products such as press releases, announcements on websites, case studies, and presentations. Many programs use earned media—especially local media when possible—by giving...
Tips for Success

Measure and evaluate performance at key points in the process

Measuring performance at key points in the upgrade process (e.g., assessments, conversion rates, and financing applications) has helped programs understand where their processes are working smoothly and where they are not. This information has helped them continuously improve their program design...
Tips for Success

Set realistic expectations for launching and scaling up your program

Many program administrators have found that launching and scaling up a program often takes longer than planned for, especially when forming partnerships with contractors and lenders. New energy efficiency programs often need at least 2-3 years to launch and become fully operational. Across programs...
Tips for Success

Communicate with audiences at least three times; once is not enough

All residential energy efficiency programs have found that outreach needs to be repeated to connect with and remind potential participants about program offerings. As marketing gurus note, the majority of people need to be exposed to a product message at least three times (on separate occasions) to...
Tips for Success

Follow through with customers

Following up on leads that result from your marketing and outreach efforts quickly and consistently will help your program convert them from interested parties to satisfied customers. Many programs found a sizable drop-off in action if they or their contractors were not able to follow up within a...
Tips for Success

Adapt messages to your primary target audience’s needs

Many programs found that market research can help identify, segment, and characterize audiences to understand how to prioritize them. A comprehensive evaluation of over 140 programs across the United States found that programs had greater success when they identified specific target populations...
Tips for Success

Conduct one-on-one outreach where people gather and help them take action right away

Programs that conducted one-on-one outreach found that community events provided good opportunities for the program and its partners to connect and build credibility with potential customers. Particularly successful events were ones that attracted the program’s target audience and aligned with their...
Tips for Success

Engage media to garner attention and credibility

Many successful programs found that getting media attention for their offerings and benefits helped add credibility to marketing efforts and expand their reach. By positioning "green" stories or home improvement mini-segments on local television or radio stations, they provided timely content that...
Tips for Success

Foster “word of mouth” communication from satisfied customers

Programs found that encouraging word of mouth outreach by asking satisfied customers to promote their program experience to peers helped attract more homeowners who completed energy upgrades. Referrals from neighbors and friends who are happy with their energy improvements can provide a good source...
Tips for Success

Language matters – use words that resonate with your target audience

Words have power, so many programs decided to use language with positive associations. For example, the Better Buildings Neighborhood Program encouraged use of the term "assessment" instead of "audit" to avoid the negative connotation of a tax audit. "Home energy upgrade" sounds more positive than...
Tips for Success

Make upgrade benefits visible by showcasing completed projects and actual results

Unlike remodeling projects, home energy upgrade benefits are generally not immediately visible to the casual observer. Strategies that demonstrate tangible benefits from upgrades can help increase understanding and motivation with potential customers. To help energy efficiency become real, some...
Tips for Success

Motivate action through financial incentives and time-limited offers

Incentives can be the easiest approach to overcome motivation barriers and attract customers’ and contractors’ attention, as long as the upgrade and reimbursement processes are kept simple and easy to follow. Successful programs have found incentives help entice customers to complete upgrades...
Tips for Success

Partner with organizations or individuals that customers already trust

Many programs found it useful to partner with a range of trusted organizations or individuals to market program offerings to their constituencies or followers. Better Buildings Neighborhood Program participants enhanced their marketing and outreach efforts by partnering with trusted local groups...
Tips for Success

Lessons Learned and the Better Buildings Residential Program Solution Center

Author(s)
U.S. Department of Energy
Publication Date
2016

Take you on a tour of the U.S. Department of Energy’s Better Buildings Residential Program Solution Center content and functionality and explore how you can use the Solution Center to help design, implement, and evaluate residential energy efficiency programs. Program examples focus on contractor engagement and workforce development. Learn how to support and partner with the workforce who will deliver your program’s energy efficiency services by understanding their capacity, recruiting contractor partners, enabling technical training and business development support, and refining program processes over time.

Resource - Webcast

Capturing Energy Efficiency in Residential Real Estate Transactions Webcast

Author(s)
U.S. Department of Energy
Publication Date
2015

This webcast covers DOE's new white paper, Capturing Energy Efficiency in Residential Real Estate Transactions, which highlights how residential energy efficiency programs can help make homes' energy efficiency visible to appraisers, real estate agents, mortgage lenders, homebuyers and sellers. The webcast provides examples of programs around the U.S. that are successfully engaging the real estate community and overcoming barriers to valuing energy efficiency in the home resale process.

Resource - Webcast

Residential High Energy Users: Causes and Opportunities

Author(s)
Energy Center of Wisconsin (now Seventhwave)
Publication Date
2015

High energy users in single-family homes present the greatest opportunities for energy and cost savings, yet relatively little is known about what is happening in these homes or how energy efficiency and utility programs can engage these consumers. In this on-demand webcast, hear the results of a groundbreaking field study of 100 high-consumption homes in Minnesota. The webcast will discuss possible causes and the technical and behavioral opportunities to reduce usage. Also, it will introduce the households studied to provide a holistic introduction to this utility customer group.

Resource - Webcast

Tracking Household Perceptions and Actions

Author(s)
Energy Center of Wisconsin (now Seventhwave)
Publication Date
2012

This on-demand webinar discusses what residential customers in Wisconsin, the Midwest, and the nation have to say about energy topics.  Learn about the Energy Center of Wisconsin's (now Seventhwave's) research on consumer perceptions and actions concerning their energy use at home based on the 2011 Midwest Energy Survey.

Resource - Webcast

A Field Guide to Utility-Run Behavior Programs: Making Sense of Variety

Author(s)
State and Local Energy Efficiency Action Network
Publication Date
2014
Organizations or Programs
Efficiency Vermont

This webcast covers a report that is a comparative analysis of utility-run behavior programs, which lays the groundwork for further program development by developing a classification scheme, or taxonomy, that sorts programs into discrete categories.

Resource - Webcast

Behavior-Based Energy Efficiency: Behavioral Persistence

Author(s)
State and Local Energy Efficiency Action Network
Publication Date
2014

This webcast explores residential behavior-based energy efficiency programs and provides data to support issues and recommendations.

Resource - Webcast

Overview and Preliminary Results of ARRA-Funded SGIG Consumer Behavior Studies

Author(s)
State and Local Energy Efficiency Action Network
Publication Date
2014

This webcast discusses the background for U.S. Department of Energy’s Smart Grid Investment Grant (SGIG) consumer behavior study effort; the various utilities who are participating and what they each plan to include their respective studies; the quantitative results and qualitative lessons learned thus far from these studies; and the types of research will be undertaken by LBNL over the next several years.

Resource - Webcast

The Role of Behavioral Programs in Portfolios

Author(s)
State and Local Energy Efficiency Action Network
Publication Date
2014

This webcast discusses policy and planning considerations for incorporating behavior programs into efficiency portfolios.

Resource - Webcast

Community-Based Social Marketing

Author(s)
State and Local Energy Efficiency Action Network
Publication Date
2014
Organizations or Programs
Small Town Energy Program (STEP)

This webcast provides an overview of community-based social marketing and provides examples from programs that have used it.

Resource - Webcast

Long-Run Savings and Cost-Effectiveness of Home Energy Reports

Author(s)
State and Local Energy Efficiency Action Network
Publication Date
2014

This webcast discusses the savings and cost-effectiveness of home energy reports programs.

Resource - Webcast

Energy Efficiency and Conservation Loan Program Webinar Series: #3 Residential Energy Efficiency Deep Dive, Part One

Author(s)
U.S. Department of Agriculture,
U.S. Department of Energy
Publication Date
2014

This webinar is the third (in a series of six) hosted by USDA Rural Utility Service (RUS) and focusing on the Energy Efficiency and Conservation Loan Program (EECLP). The first in a two-part series, this webinar shares best practices from the more than 40 competitively selected state and local governments who participated in the U.S. Department of Energy’s Better Buildings Neighborhood Program, including market position and business model, program design and customer experience, evaluation and data collection, marketing and outreach, financing, and contractor engagement and workforce development.

Resource - Webcast

Energy Efficiency and Conservation Loan Program Webinar Series: #4 Residential Energy Efficiency Deep Dive, Part Two

Author(s)
U.S. Department of Agriculture,
U.S. Department of Energy
Publication Date
2014

This webinar is the fourth (in a series of six) hosted by USDA Rural Utility Service (RUS) and focusing on the Energy Efficiency and Conservation Loan Program (EECLP). The second in a two-part series, this webinar shares best practices from the more than 40 competitively selected state and local governments who participated in the U.S. Department of Energy’s Better Buildings Neighborhood Program. This webinar focuses on data collection and continuous improvement, partnering with financial institutions, community-based outreach, and quality assurance of contractor work. It also features a case study from Jackson Electric Member Corporation about their audit tools, rebates and loans, tracking and reporting, and marketing and advertising strategies.

Resource - Webcast

Communicating Success: Measuring Improvements, Sharing Results

Author(s)
U.S. Department of Energy
Publication Date
2011
This webcast teaches attendees how to leverage program results to promote energy efficiency campaigns.
Resource - Webcast

Door-to-Door Outreach and Tracking Impacts

Author(s)
U.S. Department of Energy
Publication Date
2010
Organizations or Programs
Efficiency Vermont

This webcast discusses door-to-door campaigns and how to track the impacts of these campaigns.

Resource - Webcast

Marketing and Marketing & Outreach Collaborative Intro, November 2, 2010

Author(s)
Kerry O'Neill, Connecticut Neighbor to Neighbor Energy Challenge
Publication Date
2010
Organizations or Programs
Enhabit,
Energy Upgrade California

Webinar presenting methods for increasing communication within a marketing team. LA County and Oregon BBNP grantees also share their experiences regarding market research and outreach strategy development.

Resource - Webcast

Designing Effective Incentives to Drive Residential Retrofit Program Participation

Author(s)
U.S. Department of Energy
Publication Date
2010
Organizations or Programs
Austin Energy,
Efficiency Maine,
New Jersey Home Performance with ENERGY STAR,
New York State Energy Research and Development Authority (NYSERDA),
Efficiency Vermont

This webcast covers information about designing effective incentives to drive residential retrofit program participation.

Resource - Webcast

Furthering Your Local Governments' Energy Efficiency Goals: Part 1 - Getting Support From Local Leaders

Author(s)
Chuck Clinton, National Association of State Energy Officials,
Jay Fisette, Arlington County, Virginia,
Michael Yambrach, Washington, D.C.,
Kaci Radcliffe, Skagit County, Washington,
Jennifer Clymer, ICF International
Publication Date
2011

This webcast shares useful and effective strategies for getting local leaders to support local government's energy efficiency goals.

Resource - Webcast

Marketing & Outreach: Working with and Learning from Contractors

Author(s)
Karen Villeneuve, NYSERDA,
Peter Krajsa, AFC First Financial Corporation,
Michael Rogers, GreenHomes America,
Matt Golden, Recurve
Publication Date
2010
Organizations or Programs
Keystone Home Energy Loan Program (HELP),
New York State Energy Research and Development Authority (NYSERDA),
Connecticut Solar Lease,
Connecticut Energy Efficiency Fund,
Kentucky Home Performance,
AFC First's EnergyLoan Program

This webcast highlights programs that actively engage the contractor community in program design and implementation. Several contractors share their views on best practices for Marketing & Outreach.

Resource - Webcast

Workforce Development and Sales Training for Energy Efficiency Contractors

Author(s)
Elizabeth Stuart, Lawrence Berkeley National Laboratory
Publication Date
2011
Organizations or Programs
Efficiency Maine,
Efficiency Vermont
This webcast reports on the energy efficiency services sector workforce size, expectations for growth, and training needs and features a case studies from Efficiency Vermont and Efficiency Maine.
Resource - Webcast

Keeping Up With Your Audience, So They Keep Up With Your Program

Author(s)
U.S. Department of Energy
Publication Date
2012
Organizations or Programs
Efficiency Maine,
U.S. Department of Housing and Urban Development (HUD) PowerSaver
This webcast discussed how market research can help spur demand for home energy efficiency programs.
Resource - Webcast

Leveraging Partnerships with Faith-Based Organizations

Author(s)
Rev. Fletcher Harper, GreenFaith,
Paul C. Raver, Jr., Green Market Solutions,
Alexis Chase, Georgia Interfaith Power & Light
Publication Date
2011
Organizations or Programs
Georgia Interfaith Power & Light's Power Wise,
GreenFaith,
Maryland Home Performance with ENERGY STAR,
New Jersey Home Performance with ENERGY STAR,
PSE&G Whole House Energy Efficiency Program
This webcast explores how faith-based organizations and their partners have used energy efficiency as an organizing motivator to upgrade the institutional building and then members' homes.
Resource - Webcast

Build Your Better Buildings Brand

Author(s)
U.S. Department of Energy
Publication Date
2011
This webcast discusses how to build the national Better Buildings brand into your program's marketing/branding to enhance public communications and outreach efforts.
Resource - Webcast

How to Design and Market Energy Efficiency Programs to Specific Neighborhoods

Author(s)
Michelle Leigh, County of Volusia, Florida,
Andrea Petzel, City of Seattle, Washington,
Lilah Glick, Greater Cincinnati Energy Alliance
Publication Date
2011
Organizations or Programs
Community Power Works,
Volusia County,
FL,
Greater Cincinnati Energy Alliance (GCEA)

This webcast offers information on successful marketing strategies, as well as design considerations and market research insights for creating and marketing successful projects in specific neighborhoods.

Resource - Webcast

How to Work with the Media

Author(s)
U.S. Department of Energy
Publication Date
2011
This webcast offers a preview of tools and proven techniques to work with local media to increase program visibility. The webcast also features a discussion where participants shared what is working with their program's media efforts.
Resource - Webcast

Marketing, Communication, and Outreach: Lessons Learned In and Outside Energy Efficiency

Author(s)
U.S. Department of Energy,
Lawrence Berkeley National Laboratory,
Booz Allen Hamilton, Inc.,
Clean Energy Solutions, Inc.,
Local Energy Alliance Program
Publication Date
2010
Organizations or Programs
Greater Cincinnati Energy Alliance (GCEA),
Local Energy Alliance Program (LEAP),
Southeast Energy Efficiency Alliance (SEEA)

This webcast presents lessons learned in marketing, communication, and outreach, including lessons related to marketing plans.

Resource - Webcast

Using Social Media to Promote Energy Efficiency

Author(s)
U.S. Environmental Protection Agency
Publication Date
2011

This ENERGY STAR presentation provides an overview of the power of social media to promote energy efficiency with programmatic examples offered by expert presenters.

Resource - Topical Presentations

Scaling Up Clean Energy Programs to the Next Level for Low and Moderate Income

Author(s)
Diana Duva, State of Connecticut,
Benjamin Healey, Connecticut Green Bank,
Joe Pereira, State of Colorado,
Jennifer Gremmert, Energy Outreach Colorado,
Michael DiRamio, U.S. Department of Energy
Publication Date
2017
Organizations or Programs
Energize Connecticut,
Energy Outreach California,
Energy Outreach Colorado

In this presentation, state and nonprofit leaders in Colorado and Connecticut discuss their policy and program efforts to offer rooftop and community solar and weatherization services and how they are scaling their programs to meet the needs of the underserved income-eligible market.

Resource - Topical Presentations

Just What the Doctor Ordered: Integrating Health Benefits Into Energy Efficiency Programs

Author(s)
U.S. Department of Energy
Publication Date
2017

This summary from a Better Buildings Residential Network peer exchange call emphasizes the health benefits of upgrades to make your program relevant to potential partners and audiences. Speakers include the City of Fort Collins, Colorado and  Green & Healthy Homes Initiative Greater Syracuse, Home Headquarters.

Resource - Topical Presentations

The Ultimate Retrofit: Zero Energy Ready Homes

Author(s)
U.S. Department of Energy
Publication Date
2017

This summary from a Better Buildings Residential Network peer exchange call focused on best practices on upgrades for zero energy ready homes. Speakers include  Florida Solar Energy Center and BIRAenergy.

Resource - Topical Presentations

Sold! Engaging the Real Estate Industry in Home Performance

Author(s)
U.S. Department of Energy
Publication Date
2017

This summary from a Better Buildings Residential Network peer exchange call focused on working with the real estate sector, including NAR Green designation for realtors. Speakers include Sustainable Real Estate Consulting Services, Renewablue, and National Association of REALTORS.

Resource - Topical Presentations

Who's Got Game? Interactive Customer Engagement Strategies

Author(s)
U.S. Department of Energy
Publication Date
2017
Organizations or Programs
Consumers Energy Smart Energy Challenge,
Focus on Energy

This summary from a Better Buildings Residential Network peer exchange call focused on key challenges and opportunities to deploy interactive engagement strategies including customer segmentation, loyalty and reward programs, and gamification. It features speakers from Fiveworx, ICF International, and Cool Choices.

Resource - Topical Presentations

Comfort and Safety: Family-Oriented Marketing

Author(s)
U.S. Department of Energy
Publication Date
2017

This summary from a Better Buildings Residential Network peer exchange call focused on using tailored messaging and approaches to meet the unique needs of families. Building Doctors is the featured speaker.

Resource - Topical Presentations

Do You Hear Me Now? Communicating the Value of Non-Energy Benefits (101)

Author(s)
U.S. Department of Energy
Publication Date
2016
Organizations or Programs
Elevate Energy

This summary from a Better Buildings Residential Network peer exchange call focused on communicating non-energy benefits that homeowners and building owners are most interested in. Speakers include Elevate Energy, Green & Healthy Homes Initiative, and Skumatz Economic Research Associates, Inc.

Resource - Topical Presentations

Moving Beyond Split-Level Incentives: Engaging Rental Property Tenants and Owners in Energy Efficiency (301)

Author(s)
U.S. Department of Energy
Organizations or Programs
Northeast Energy Efficiency Partnerships (NEEP)

This summary from a Better Buildings Residential Network peer exchange call focused on working with multifamily and rental properties on energy efficiency programs. It features speakers from  American Council for an Energy-Efficient Economy, Community Housing Partners, and Northeast Energy Efficiency Partnerships.

Resource - Topical Presentations

Vinicius, Quatchi, and You: Using Power Words and Branding to Increase Interest and Participation (301)

Author(s)
U.S. Department of Energy
Publication Date
2016
Organizations or Programs
Puget Sound Energy

This summary from a Better Buildings Residential Network peer exchange call focused on developing messaging and branding strategies.

Resource - Topical Presentations

Swipe Left, Power Down: Using Interactive Media to Instill Behavior Chance (301)

Author(s)
U.S. Department of Energy
Publication Date
2016

This summary from a Better Buildings Residential Network peer exchange call focused on consumer engagement through the use of interactive media, such as connected thermostats and other devices.

Resource - Topical Presentations

Walking the Talk: Employer Assisted Programs (301)

Author(s)
U.S. Department of Energy
Publication Date
2016

This summary from a Better Buildings Residential Network peer exchange call focused on employer assisted initiatives and the range of models used to help employees become energy efficient at home. It included lessons learned from the Clinton Climate Initiative, Vermont Energy Investment Corporation's (VEIC) employee sustainability benefit program, and the Nevada Governor's Office of Energy.

Resource - Topical Presentations

Home Energy Report - Who is Driving the Savings: Using Multi-Level Models To Identify High, Medium and Negative Savers

Author(s)
Opinion Dynamics Corporation
Publication Date
2016

This presentation covers Home Energy Reports (HER), a behavior change strategy, and conducting multilevel modeling to garner insights into which consumers drive energy savings.

Resource - Topical Presentations

Shout it from the Mountaintops!: Working with Your Communications Team to Tell Your Energy Efficiency Success Story

Author(s)
U.S. Department of Energy
Publication Date
2016

Capturing the story behind energy savings projects helps catapult a culture around planning future projects, funding them, and growing a team's value in your company or organization. This webcast features media experts giving tips on telling your tale.

Resource - Topical Presentations

Rainbows and Leprechauns: Finding Gold in Partnerships

Author(s)
U.S. Department of Energy
Publication Date
2016
Organizations or Programs
Baltimore Energy Challenge,
Energy Upgrade California

This summary from a Better Buildings Residential Network peer exchange call focused on how to assess, reassess, and initiate organization partnerships.

Resource - Topical Presentations

Energy Efficiency on Display: Using Demonstration Projects to Showcase Home Performance Opportunities (201)

Author(s)
U.S. Department of Energy
Publication Date
2016

This summary from a Better Buildings Residential Network peer exchange call focused on demonstration project strategies, advantages and challenges.

Resource - Topical Presentations

Where Do We Go From Here? The Changing Landscape of Residential Energy Efficiency (201)

Author(s)
U.S. Department of Energy
Publication Date
2016

This summary from a Better Buildings Residential Network peer exchange call focused on changes and trends in the market for home energy upgrades.

Resource - Topical Presentations

Einstein and Energy Efficiency: Making Homes Smarter (301)

Author(s)
U.S. Department of Energy
Publication Date
2016

This summary from a Better Buildings Residential Network peer exchange call focused on how to deploy smart home technologies and analyze their data.

Resource - Topical Presentations

He Said She Said: The Power of Messaging (101)

Author(s)
U.S. Department of Energy
Publication Date
2016

This summary from a Better Buildings Residential Network peer exchange call focused on messaging strategies to capture the benefits of home upgrades and attract new customers to home performance.

Resource - Topical Presentations

Tailored Marketing for Under-Represented Population Segments (201)

Author(s)
U.S. Department of Energy
Publication Date
2015
Organizations or Programs
Fuel Fund of Maryland,
Chicago Neighborhood Energy Challenge

This summary from a Better Buildings Residential Network peer exchange call focused on marketing techniques for lower income and other underrepresented populations.

Resource - Topical Presentations

Stakeholder Mapping: Learn How to Identify Leaders, Target Audiences, and Gaps in Your Outreach

Author(s)
U.S. Department of Energy
Publication Date
2014

This summary from a Better Buildings Residential Network peer exchange call focused on how to identify stakeholders and map them to determine the best engagement strategy.

Resource - Topical Presentations

Audience Segmentation and Analysis Strategies for Targeted Marketing (301)

Author(s)
U.S. Department of Energy
Publication Date
2015

This summary from a Better Buildings Residential Network peer exchange call focused on how to differentiate energy efficiency customers for targeted marketing campaigns.

Resource - Topical Presentations

Learning From the Past to Inform Future Work: Trends in Behavior Based Efficiency Programs

Author(s)
Consortium for Energy Efficiency
Publication Date
2015

The Consortium for Energy Efficiency has collected information from its membership for each of the past four years on the behavior-based programs currently underway and how these programs are being evaluated. This presentation describes the annual data collection effort and highlight the key findings of this research to date. Results discussed will consider the social science knowledge most commonly incorporated into the programs captured, as well as methods used for program evaluation and overarching lessons learned from the program administrator community.

Resource - Topical Presentations

Hit The Road: Lessons from Applying a National Campaign to a Local Context (201)

Author(s)
U.S. Department of Energy
Publication Date
2015

This summary from a Better Buildings Residential Network peer exchange call focused on the benefits and challenges of local programs connecting to national campaigns.

Resource - Topical Presentations

Social Media and Messages that Matter: Top Tips and Tools

Author(s)
U.S. Department of Energy
Publication Date
2015
Organizations or Programs
CoMo Energy Challenge

This summary from a Better Buildings Residential Network peer exchange call focused on the benefits, challenges, messaging and imagery of different social media campaigns.

Resource - Topical Presentations

Leveraging Seasonal Opportunities for Marketing Energy Efficiency

Author(s)
U.S. Department of Energy
Publication Date
2015

This summary from a Better Buildings Residential Network peer exchange call focused on marketing energy efficiency with season-specific marketing strategies and messages.

Resource - Topical Presentations

The Dog Days of Summer: Capitalizing on the Pet Market

Author(s)
U.S. Department of Energy
Publication Date
2015
Organizations or Programs
EnergySmart Colorado

This summary from a Better Buildings Residential Network peer exchange call focused on how pet-based marketing can promote residential energy efficiency.

Resource - Topical Presentations

Better Buildings Residential Network Orientation

Author(s)
U.S. Department of Energy
Publication Date
2015

This summary from a Better Buildings Residential Network peer exchange call focused on an overview of the Better Buildings Residential Network.

Resource - Topical Presentations

Community Organizing and Outreach

Author(s)
U.S. Department of Energy
Publication Date
2015
Organizations or Programs
EnergySmart,
Bend Energy Challenge,
Energy Upgrade California

This summary from a Better Buildings Residential Network peer exchange call focused on community-based outreach and organizing strategies to market home energy assessments and upgrades.

Resource - Topical Presentations

Generating Demand for Multifamily Building Upgrades

Author(s)
U.S. Department of Energy
Publication Date
2015
Organizations or Programs
Focus on Energy,
Sacramento Municipal Utility District (SMUD),
Mass Save

This summary from a Better Buildings Residential Network peer exchange call focused on approaches to generate demand for energy efficiency upgrades at multifamily buildings.

Resource - Topical Presentations

Residential Energy Efficiency Messaging

Author(s)
U.S. Department of Energy
Publication Date
2015
Organizations or Programs
Enhabit

This summary from a Better Buildings Residential Network peer exchange call focused on effective messaging.

Resource - Topical Presentations

The Future is Here: Smart Home Technology

Author(s)
U.S. Department of Energy
Publication Date
2015
Organizations or Programs
Enhabit

This summary from a Better Buildings Residential Network peer exchange call focused on how residential energy efficiency programs can use smart home technologies to drive customer demand.

Resource - Topical Presentations

Voluntary Initiative on Incentives: Toolkit Training Webinar

Author(s)
U.S. Department of Energy
Publication Date
2015
Organizations or Programs
Austin Energy,
Efficiency Maine

This summary from a Better Buildings Residential Network peer exchange call focused on types of incentives.

Resource - Topical Presentations

Nothing But Networking Call for Residential Network Members

Author(s)
U.S. Department of Energy
Publication Date
2015

This summary from a Better Buildings Residential Network peer exchange call focused on introducing Better Buildings Residential Network members to each other.

Resource - Topical Presentations

Using Mobile Applications to Generate Customer Demand

Author(s)
U.S. Department of Energy
Publication Date
2015
Organizations or Programs
Efficiency Nova Scotia

This summary from a Better Buildings Residential Network peer exchange call focused on how to use web and mobile applications to generate and increase customer demand.

Resource - Topical Presentations

Tenant Education and Training

Author(s)
U.S. Department of Energy
Publication Date
2011
Organizations or Programs
Energy Upgrade California

This peer exchange call summary focused on different tenant and resident education programs and how to make them complement larger programs.

Resource - Topical Presentations

Messaging Strategies for Low-Income Participants

Author(s)
U.S. Department of Energy
Publication Date
2011

This peer exchange call summary focused on messaging and delivery strategies of those messages to low-income program participants. 

Resource - Topical Presentations

Outreach to Faith-Based Organizations

Author(s)
U.S. Department of Energy
Publication Date
2014

This summary from a Better Buildings Residential Network peer exchange call focused on programs and outreach for faith-based organizations.

Resource - Topical Presentations

Outreach to Multifamily Landlords and Tenants

Author(s)
U.S. Department of Energy
Publication Date
2014
Organizations or Programs
Clean Energy Durham,
Austin Energy

This summary from a Better Buildings Residential Network peer exchange call focused on ways to reach out to landlords.

Resource - Topical Presentations

Working With Schools

Author(s)
U.S. Department of Energy
Publication Date
2014
Organizations or Programs
Local Energy Alliance Program (LEAP)

This summary from a Better Buildings Residential Network peer exchange call focused on bringing energy efficiency programs to schools.

Resource - Topical Presentations

Using Social Media for Long Term Branding

Author(s)
U.S. Department of Energy
Publication Date
2014
Organizations or Programs
Denver Energy Challenge,
Energy Impact Illinois

This summary from a Better Buildings Residential Network peer exchange call focused on using social media for long-term branding and marketing.

Resource - Topical Presentations

Leveraging Service Calls and Emergency Repairs for Energy Efficiency Marketing

Author(s)
U.S. Department of Energy
Publication Date
2014
Organizations or Programs
Greater Cincinnati Energy Alliance (GCEA)

This summary from a Better Buildings Residential Network peer exchange call focused on driving demand for energy efficiency by leveraging service calls and emergency repairs.

Resource - Topical Presentations

Leveraging Holidays and Other Events

Author(s)
U.S. Department of Energy
Publication Date
2013
Organizations or Programs
Energy Upgrade California

This summary from a Better Buildings Residential Network peer exchange call focused on the strategies and challenges of using holidays and other seasonal events to market energy assessments and upgrades.

Resource - Topical Presentations

Home Energy Assessments

Author(s)
U.S. Department of Energy
Publication Date
2010
This video provides an overview of what's involved in home energy assessments
Resource - Topical Presentations

Effective Incentive Structures

Author(s)
Megan Billingsley, Lawrence Berkeley National Laboratory
Publication Date
2012
Organizations or Programs
Enhabit

This presentation provides lessons to ensure effective incentive structures.

Resource - Topical Presentations

Insights from UT Austin Energy Poll on U.S. Consumer Attitudes

Author(s)
The University of Texas at Austin
Publication Date
2013
Organizations or Programs
Austin Energy
This presentation shares the results of the Austin Energy Poll, including insights on U.S. consumer opinions and attitudes toward energy efficiency, climate change, energy consumption, pricing, development, and regulation.
Resource - Topical Presentations

Using Social Media to Engage the Community in Energy Efficiency
Projects

Author(s)
U.S. Department of Energy
Publication Date
2011
Organizations or Programs
Cambridge Energy Alliance,
Energize Clackamas County,
Green Homes Challenge
This webinar presented ways various programs use social media tools to enhance and promote their energy programs among their communities.
Resource - Topical Presentations

California Public Utilities Commission Market Segmentation Findings and Ethnographic Research Findings

Author(s)
Opinion Dynamics Corporation
Publication Date
2009
This presentation shares the findings of research conducted to determine a customer base for energy efficiency improvements developed by the California Public Utilities Commission.
Resource - Topical Presentations

Capturing Energy Upgrades in the Real Estate Transaction - Appraisal Institute

Author(s)
Bill Garber, Appraisal Institute
Publication Date
2012

This presentation discusses how appraisers assess green building elements in their real estate estimates.

Resource - Topical Presentations

Effective Email Campaigns for Recovery Act Energy Efficiency Programs

Author(s)
U.S. Department of Energy
Publication Date
2011
This presentation provides ideas for the effective use of email communication for programs, including links to additional tools and resources for running a successful campaign.
Resource - Topical Presentations

How to Get Useful Information

Author(s)
Jane Peters, Research Into Action, Inc.
Publication Date
2011

This presentation describes steps programs can take to obtain useful feedback from customers regarding their programs.

Resource - Topical Presentations

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