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Overview of Marketing Methods for Local Retrofit Programs

Author(s)
Oak Ridge National Laboratory
Publication Date
2011
Organizations or Programs
Cambridge Energy Alliance,
Greater Cincinnati Energy Alliance (GCEA),
Neighborhood Energy Action Partnership,
WeatherizeDC
This report shares strategies for marketing local energy efficiency programs, particularly through focused messaging, leveraging partnerships, and social media.
Resource - Publications

Marketing & Outreach Strategy Research

Author(s)
U.S. Department of Energy
Publication Date
2010
Organizations or Programs
Cambridge Energy Alliance,
Energy Impact Illinois,
Enhabit,
Energy Upgrade California

This presentation summarizes the market research that was performed by various Better Buildings Neighborhood Program partners.

Resource - Program Presentations & Reports

Content Type

  • Resource (2)

Resource Type

Program Components

  • Marketing & Outreach (2)

Program Design Phases

  • Strategy Development (2)
  • (-) Planning (2)
  • Implementation (1)

States or Territories

  • (-) California (1)
  • (-) Colorado (1)
  • Maryland (1)
  • Massachusetts (2)

Organizations or Programs

  • Energy Upgrade California (29)
  • Enhabit (14)
  • EnergySmart (12)
  • EnergySmart Colorado (11)
  • Elevate Energy (10)
  • New York State Energy Research and Development Authority (NYSERDA) (9)
  • Efficiency Vermont (8)
  • Michigan Saves (6)
  • Energy Impact Illinois (5)
  • Energy Outreach Colorado (5)
  • Energy Trust of Oregon (5)
  • Austin Energy (4)
  • Build It Green (4)
  • Denver Energy Challenge (4)
  • Efficiency Maine (4)
  • Focus on Energy (4)
  • Pacific Gas & Electric Company (PG&E) (4)
  • Sacramento Municipal Utility District (SMUD) (4)
  • Connecticut Neighbor to Neighbor Energy Challenge (3)
  • Keystone Home Energy Loan Program (HELP) (3)
  • Local Energy Alliance Program (LEAP) (3)
  • Mass Save (3)
  • NeighborWorks H.E.A.T. Squad (3)
  • Baltimore Energy Challenge (2)
  • Bend Energy Challenge (2)
  • (-) Cambridge Energy Alliance (2)
  • City of Chicago (2)
  • ClimateSmart Initiative (2)
  • Colorado ENERGY STAR Homes (2)
  • ConEdison’s Brooklyn Queens Demand Management Program (2)
  • Efficiency Nova Scotia (2)
  • emPowerSBC (2)
  • Energize Connecticut (2)
  • Energize Phoenix (2)
  • EnergyWorks (2)
  • Florida's Multifamily Energy Retrofit Program (2)
  • Greater Cincinnati Energy Alliance (GCEA) (2)
  • Kansas How$mart (2)
  • Massachusetts Low-Income Multifamily Energy Retrofit Program (2)
  • NOLA WISE (2)
  • RePower Bainbridge (2)
  • RePower Kitsap (2)
  • Seattle City Light (2)
  • Set the PACE St. Louis (2)
  • Sonoma County Energy Independence Program (2)
  • Tennessee Valley Authority (TVA) (2)
  • Texas LoanSTAR (2)
  • Windsor Efficiency PAYS (2)
  • Home Energy Affordability Loan (HEAL) (1)
  • RePower Bremerton (1)
Residential Program Guide is a resource of the U.S. Department of Energy's Building Technologies Office.
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