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Cambridge Energy Alliance's Residential and Small Business Communications and Marketing Strategy

Author(s)

Hattaway Communications

Publication Date

2007

Organizations or Programs

Cambridge Energy Alliance

This marketing strategy includes the goals and objectives the Cambridge (Massachusetts) Energy Alliance set out to meet.

Overview of Marketing Methods for Local Retrofit Programs

Author(s)

Oak Ridge National Laboratory

Publication Date

2011

Organizations or Programs

Cambridge Energy Alliance,

Greater Cincinnati Energy Alliance (GCEA),

Neighborhood Energy Action Partnership,

WeatherizeDC

This report shares strategies for marketing local energy efficiency programs, particularly through focused messaging, leveraging partnerships, and social media.