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Community-Based Social Marketing Toolkit

Author(s)
U.S. Department of Energy
Publication Date
2017
Organizations or Programs
Small Town Energy Program (STEP),
Baltimore Energy Challenge,
Efficiency Maine,
Energy Impact Illinois,
Efficiency Nova Scotia,
CoMo Energy Challenge,
Empower Chattanooga,
Somerville Energy Efficiency Now!,
PG&E,
Seattle City Light,
City of Fort Collins

This toolkit describes how to strengthen residential energy efficiency program outreach and marketing efforts through data-driven, tailored efforts to change behaviors. One of the greatest challenges facing the residential energy efficiency market is motivating people to take steps to save energy. This toolkit provides guidance, resources, and examples for applying community-based social marketing (CBSM) to increase the number of homes that are energy efficient.

Resource - Tools & Calculators

Overview of Marketing Methods for Local Retrofit Programs

Author(s)
Oak Ridge National Laboratory
Publication Date
2011
Organizations or Programs
Cambridge Energy Alliance,
Greater Cincinnati Energy Alliance (GCEA),
Neighborhood Energy Action Partnership,
WeatherizeDC
This report shares strategies for marketing local energy efficiency programs, particularly through focused messaging, leveraging partnerships, and social media.
Resource - Publications

Content Type

  • Resource (2)

Resource Type

Program Components

  • (-) Marketing & Outreach (2)

Program Design Phases

  • Strategy Development (2)
  • Planning (2)
  • Implementation (2)

States or Territories

  • California (1)
  • (-) Colorado (2)
  • Illinois (1)
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  • Maryland (2)
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  • Wisconsin (1)

Organizations or Programs

  • EnergySmart Colorado (7)
  • Denver Energy Challenge (5)
  • EnergySmart (4)
  • Enhabit (3)
  • Bend Energy Challenge (2)
  • Connecticut Neighbor to Neighbor Energy Challenge (2)
  • Efficiency Nova Scotia (2)
  • Elevate Energy (2)
  • Empower Chattanooga (2)
  • Energy Impact Illinois (2)
  • Energy Upgrade California (2)
  • Greater Cincinnati Energy Alliance (GCEA) (2)
  • Mass Save (2)
  • Michigan Saves (2)
  • NeighborWorks H.E.A.T. Squad (2)
  • New York State Energy Research and Development Authority (NYSERDA) (2)
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  • Arizona Public Service (APS) (1)
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  • Baltimore Energy Challenge (1)
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  • City of Fort Collins Utilities (1)
  • CoMo Energy Challenge (1)
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  • Efficiency Maine (1)
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  • Illinois Home Performance with Energy Star (1)
  • Keystone Home Energy Loan Program (HELP) (1)
  • Manitoba Hydro (1)
  • Midwest Energy Efficiency Alliance (1)
  • Multifamily Energy Efficiency and Housing Affordability (1)
  • Neighborhood Energy (1)
  • Neighborhood Energy Action Partnership (1)
  • Pacific Gas and Electric Company (1)
  • Ratepayer Inte-grated On-Bill Payment Program (1)
  • Residential Multifamily Housing Program (1)
  • Seattle City Light (1)
  • Small Town Energy Program (STEP) (1)
  • (-) Somerville Energy Efficiency Now! (1)
  • Tennessee Valley Authority (TVA) (1)
  • Warehouse for Energy Efficiency Loans (1)
  • WeatherizeDC (1)
Residential Program Guide is a resource of the U.S. Department of Energy's Building Technologies Office.
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