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Foster “word of mouth” communication from satisfied customers

Programs found that encouraging word of mouth outreach by asking satisfied customers to promote their program experience to peers helped attract more homeowners who completed energy upgrades. Referrals from neighbors and friends who are happy with their energy improvements can provide a good source...
Tips for Success

Financing Programs: RFP & Contract Terms and Conditions

Author(s)
U.S. Department of Energy
Publication Date
2011
Organizations or Programs
SustainableWorks,
RePower Kitsap,
RePower Bainbridge,
RePower Bremerton,
Milwaukee Energy Efficiency (Me2),
City of San Diego Residential Energy Efficiency Loan Program

This webcast discusses financing program RFPs and contract terms and conditions.

Resource - Webcast

Top Lessons Learned for Residential Energy Efficiency Program Design

Author(s)
U.S. Department of Energy
Publication Date
2016
Organizations or Programs
Enhabit,
Milwaukee Energy Efficiency (Me2)

The Better Buildings Neighborhood Program featured 41 competitively selected grantees that developed sustainable energy efficiency upgrade programs across the U.S. from 2010-14. This presentation covers what worked and what didn’t, and key success factors identified by an independent evaluation.

Resource - Topical Presentations

Mastermind Session: Wisconsin Energy Conservation Corporation

Author(s)
U.S. Department of Energy
Publication Date
2012
Organizations or Programs
Milwaukee Energy Efficiency (Me2)

This peer exchange call summary focused on grant funding investments, program design and revenue streams in the post-grant period.

Resource - Topical Presentations

Strategies to Overcome Split Incentive Tenant / Landlord Issues

Author(s)
U.S. Department of Energy
Publication Date
2014
Organizations or Programs
Cambridge Energy Alliance

This summary from a Better Buildings Residential Network peer exchange call focused on challenges and strategies related to split incentives for tenants and landlords.

Resource - Topical Presentations

Trends in Real Estate and Energy Efficiency - Update on Program Experience

Author(s)
U.S. Department of Energy
Publication Date
2013
Organizations or Programs
Austin Energy,
Milwaukee Energy Efficiency (Me2)

This summary from a Better Buildings Residential Network peer exchange call focused on working with the real estate sector to promote and drive demand for energy efficiency.

Resource - Topical Presentations

Pay As You Save (PAYS) Tariffed On-Utility Bill Efficiency System

Author(s)
Paul Cillo, Energy Efficiency Institute, Inc.
Publication Date
2011
Organizations or Programs
Stratford,
NH,
Public Service of New Hampshire,
Kansas How$mart,
Hawaiian Electric Company

Presentation providing an overview of the PAYS financial model, including information on risks and how to manage them, and successful program examples using the PAYS model.

Resource - Topical Presentations

Behaving Ourselves: How Behavior Change Insights Are Being Applied to Energy Efficiency Programs

Author(s)
Kira Ashby, Consortium for Energy Efficiency,
Monica Nevius, New York State Energy Research and Development Authority,
Bruce Ceniceros, Sacramento Municipal Utility District
Publication Date
2010
Organizations or Programs
Pepco Holdings' Home Performance with Energy Audits Program,
Energy Trust of Oregon,
Public Service of New Hampshire,
PSE&G Whole House Energy Efficiency Program,
FortisBC’s 20/20 Challenge Program,
Focus on Energy

This paper describes a wide variety of behavior change insights potentially applicable to the energy efficiency program context, provides examples of efficiency programs that have applied these insights, and explores some untapped opportunities to achieve energy savings through behavior change.

Resource - Publications

Energy Efficiency Finance: Options and Roles for Utilities

Author(s)
Southwest Energy Efficiency Project
Publication Date
2011
Organizations or Programs
Arizona Public Service (APS),
Enhabit,
Georgia How$mart,
Hawaiian Electric Company,
Kansas How$mart,
How$martKY,
Mass Save,
Public Service of New Hampshire,
Rural Energy Savings Program,
Sempra Energy Utilities,
United Illuminating

This report describes different approaches to energy efficiency finance taken by utilities.

Resource - Publications

Cambridge Energy Alliance's Residential and Small Business Communications and Marketing Strategy

Author(s)
Hattaway Communications
Publication Date
2007
Organizations or Programs
Cambridge Energy Alliance
This marketing strategy includes the goals and objectives the Cambridge (Massachusetts) Energy Alliance set out to meet.
Resource - Publications

Overview of Marketing Methods for Local Retrofit Programs

Author(s)
Oak Ridge National Laboratory
Publication Date
2011
Organizations or Programs
Cambridge Energy Alliance,
Greater Cincinnati Energy Alliance (GCEA),
Neighborhood Energy Action Partnership,
WeatherizeDC
This report shares strategies for marketing local energy efficiency programs, particularly through focused messaging, leveraging partnerships, and social media.
Resource - Publications

Marketing & Outreach Strategy Research

Author(s)
U.S. Department of Energy
Publication Date
2010
Organizations or Programs
Cambridge Energy Alliance,
Energy Impact Illinois,
Enhabit,
Energy Upgrade California

This presentation summarizes the market research that was performed by various Better Buildings Neighborhood Program partners.

Resource - Program Presentations & Reports

Content Type

  • Resource (11)
  • Tips for Success (1)

Resource Type

Program Components

  • Market Position & Business Model (3)
  • Program Design & Customer Experience (5)
  • Marketing & Outreach (5)
  • Financing (3)

Program Design Phases

  • (-) Strategy Development (12)
  • Planning (14)
  • Implementation (11)
  • Evaluation (1)

States or Territories

  • Arizona (1)
  • California (2)
  • Colorado (1)
  • Hawaii (1)
  • Massachusetts (2)
  • Michigan (1)
  • New Hampshire (1)
  • Oregon (2)
  • Texas (1)
  • Wisconsin (5)

Organizations or Programs

  • Enhabit (43)
  • Austin Energy (28)
  • Energy Upgrade California (23)
  • New York State Energy Research and Development Authority (NYSERDA) (22)
  • Michigan Saves (19)
  • Efficiency Maine (18)
  • RePower Bainbridge (18)
  • Local Energy Alliance Program (LEAP) (16)
  • Greater Cincinnati Energy Alliance (GCEA) (15)
  • RePower Bremerton (14)
  • RePower Kitsap (14)
  • Efficiency Vermont (13)
  • EnergyWorks (13)
  • Community Power Works (12)
  • Connecticut Neighbor to Neighbor Energy Challenge (12)
  • Elevate Energy (12)
  • EnergySmart Colorado (12)
  • Energy Impact Illinois (11)
  • Keystone Home Energy Loan Program (HELP) (10)
  • NeighborWorks H.E.A.T. Squad (10)
  • EnergySmart (9)
  • Focus on Energy (7)
  • BetterBuildings for Michigan (6)
  • Denver Energy Challenge (6)
  • Long Island Green Homes (6)
  • NeighborWorks of Western Vermont (6)
  • Texas LoanSTAR (6)
  • Be SMART (5)
  • BetterBuildings for Greensboro (5)
  • Energy Outreach Colorado (5)
  • Energy Trust of Oregon (5)
  • Mass Save (5)
  • (-) Milwaukee Energy Efficiency (Me2) (5)
  • Sacramento Municipal Utility District (SMUD) (5)
  • ShopSmart with JEA (5)
  • Arizona Public Service (APS) (4)
  • (-) Cambridge Energy Alliance (4)
  • Energize Phoenix (4)
  • Kansas How$mart (4)
  • NOLA WISE (4)
  • Southeast Energy Efficiency Alliance (SEEA) (4)
  • Build It Green (3)
  • CharlestonWISE (3)
  • Community Energy Challenge (3)
  • EnergyWorks KC (3)
  • Green Works Orlando (3)
  • Home Energy Affordability Loan (HEAL) (3)
  • (-) Public Service of New Hampshire (3)
  • Solar and Energy Loan Fund (SELF) (3)
  • SustainableWorks (3)
Residential Program Guide is a resource of the U.S. Department of Energy's Building Technologies Office.
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