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Engage media to garner attention and credibility

Many successful programs found that getting media attention for their offerings and benefits helped add credibility to marketing efforts and expand their reach. By positioning "green" stories or home improvement mini-segments on local television or radio stations, they provided timely content that...
Tips for Success

Marketing, Communication, and Outreach: Lessons Learned In and Outside Energy Efficiency

Author(s)
U.S. Department of Energy,
Lawrence Berkeley National Laboratory,
Booz Allen Hamilton, Inc.,
Clean Energy Solutions, Inc.,
Local Energy Alliance Program
Publication Date
2010
Organizations or Programs
Greater Cincinnati Energy Alliance (GCEA),
Local Energy Alliance Program (LEAP),
Southeast Energy Efficiency Alliance (SEEA)

This webcast presents lessons learned in marketing, communication, and outreach, including lessons related to marketing plans.

Resource - Webcast

Working With Schools

Author(s)
U.S. Department of Energy
Publication Date
2014
Organizations or Programs
Local Energy Alliance Program (LEAP)

This summary from a Better Buildings Residential Network peer exchange call focused on bringing energy efficiency programs to schools.

Resource - Topical Presentations

Better Buildings Program: Brands & Websites

Author(s)
U.S. Department of Energy
Publication Date
2011
Organizations or Programs
BetterBuildings for Michigan,
CharlestonWISE,
Enhabit,
Community Power Works,
Connecticut Neighbor to Neighbor Energy Challenge,
Efficiency Maine,
emPowerSBC,
Energize Bedford,
Energize Phoenix,
EnergySmart Colorado,
Energy Upgrade California,
EnergyWorks,
Greater Cincinnati Energy Alliance (GCEA),
Green Madison,
BetterBuildings Lowell Energy Upgrade,
Milwaukee Energy Efficiency (Me2),
Missouri Agricultural Energy Saving Team - A Revolutionary Opportunity (MAESTRO),
NeighborWorks H.E.A.T. Squad,
New Hampshire BetterBuildings,
New York State Energy Research and Development Authority (NYSERDA),
reEnergize,
RePower Kitsap,
RePower Bainbridge,
RePower Bremerton

This presentation includes the brands, website addresses, and images for most of the Better Buildings Neighborhood Program partners.

Resource - Topical Presentations

Better Buildings Neighborhood Program Grantee Incentives

Author(s)
U.S. Department of Energy
Publication Date
2012
Organizations or Programs
Atlanta SHINE,
Be SMART,
Beacon Communities Project,
BetterBuildings for Michigan,
BetterBuildings for Greensboro,
BetterBuildings Lowell Energy Upgrade,
Camden POWER - A Better Buildings Initiative,
CarrboroWISE,
City of Indianapolis Better Buildings Program,
Chapel Hill WISE,
CharlestonWISE,
Enhabit,
Community Alliance for Energy Efficiency (Cafe2),
Community Power Works,
Connecticut Neighbor to Neighbor Energy Challenge,
DecaturWISE,
Efficiency Maine,
emPowerSBC,
Energize Phoenix,
EnergyFit Nevada,
Energy Impact Illinois,
EnergySmart,
Energy Upgrade California,
EnergyWorks,
Fayette County Better Buildings Initiative,
Greater Cincinnati Energy Alliance (GCEA),
Huntsville WISE,
Local Energy Alliance Program (LEAP),
Michigan Saves,
Missouri Agricultural Energy Saving Team - A Revolutionary Opportunity (MAESTRO),
NeighborWorks H.E.A.T. Squad,
New York State Energy Research and Development Authority (NYSERDA),
reEnergize,
RePower Kitsap,
RePower Bainbridge,
RePower Bremerton,
Richmond Regional Energy Alliance (RREA),
ShopSmart with JEA,
Solar and Energy Loan Fund (SELF),
Small Town Energy Program (STEP),
Wisconsin Energy Conservation Corporation (WECC),
Southeast Energy Efficiency Alliance (SEEA)

This publication summarizes some of the incentives offered by Better Buildings Neighborhood Program partners.

Resource - Publications

Strategies for Improving Efficiency in Delivering Efficiency

Author(s)
Cynthia Adams, Local Energy Alliance Program,
Larry Earegood, Consumers Energy (MI),
John Schott, NYSERDA,
Gavin Hastings, Arizona Public Service,
Emily Salzberg, Washington State University Energy,
Adam Buick, Community Power Works (WA),
Bob Knight, BKi
Publication Date
2014
Organizations or Programs
Arizona Public Service (APS),
Community Power Works,
Energy Upgrade California,
Local Energy Alliance Program (LEAP),
Michigan Home Performance with ENERGY STAR,
New York State Energy Research and Development Authority (NYSERDA),
RePower Kitsap

Quick summaries of strategies various programs have used to improve the efficiency of delivering efficiency.

Resource - Program Presentations & Reports

Better Buildings Pro Forma: Local Energy Alliance Program--Virginia

Author(s)
Local Energy Alliance Program
Publication Date
2012
Organizations or Programs
Local Energy Alliance Program (LEAP)
This presentation explains the pro forma spreadsheet used by Virginia's Local Energy Alliance Program to evaluate program impact.
Resource - Program Presentations & Reports

Content Type

  • Resource (6)
  • Tips for Success (1)

Resource Type

Program Components

  • Market Position & Business Model (2)
  • Program Design & Customer Experience (5)
  • Evaluation & Data Collection (4)
  • (-) Marketing & Outreach (7)
  • Financing (3)
  • Contractor Engagement & Workforce Development (3)

Program Design Phases

  • Strategy Development (7)
  • Planning (5)
  • (-) Implementation (7)
  • Evaluation (4)

States or Territories

  • Alabama (1)
  • Arizona (2)
  • Florida (1)
  • Ohio (2)
  • Virginia (3)

Organizations or Programs

  • Enhabit (15)
  • New York State Energy Research and Development Authority (NYSERDA) (15)
  • Efficiency Maine (13)
  • Energy Upgrade California (12)
  • Energy Impact Illinois (9)
  • Connecticut Neighbor to Neighbor Energy Challenge (8)
  • Greater Cincinnati Energy Alliance (GCEA) (8)
  • Austin Energy (7)
  • Efficiency Vermont (7)
  • EnergyWorks (7)
  • Michigan Saves (7)
  • BetterBuildings for Michigan (6)
  • Community Power Works (6)
  • Elevate Energy (6)
  • (-) Local Energy Alliance Program (LEAP) (6)
  • RePower Bainbridge (6)
  • RePower Bremerton (6)
  • RePower Kitsap (6)
  • Efficiency Nova Scotia (5)
  • Energize Phoenix (5)
  • Focus on Energy (5)
  • NeighborWorks H.E.A.T. Squad (5)
  • Southeast Energy Efficiency Alliance (SEEA) (5)
  • EnergySmart (4)
  • EnergySmart Colorado (4)
  • NOLA WISE (4)
  • ShopSmart with JEA (4)
  • Small Town Energy Program (STEP) (4)
  • Cambridge Energy Alliance (3)
  • Energy Trust of Oregon (3)
  • Illinois Home Performance with Energy Star (3)
  • Keystone Home Energy Loan Program (HELP) (3)
  • Mass Save (3)
  • reEnergize (3)
  • Arizona Public Service (APS) (2)
  • Baltimore Energy Challenge (2)
  • BetterBuildings Lowell Energy Upgrade (2)
  • CharlestonWISE (2)
  • CoMo Energy Challenge (2)
  • Denver Energy Challenge (2)
  • Empower Chattanooga (2)
  • (-) emPowerSBC (2)
  • Milwaukee Energy Efficiency (Me2) (2)
  • Missouri Agricultural Energy Saving Team - A Revolutionary Opportunity (MAESTRO) (2)
  • New Jersey Home Performance with ENERGY STAR (2)
  • Puget Sound Energy (2)
  • Sacramento Municipal Utility District (SMUD) (2)
  • Solar and Energy Loan Fund (SELF) (2)
  • Watt Watchers (2)
  • WeatherizeDC (2)
Residential Program Guide is a resource of the U.S. Department of Energy's Building Technologies Office.
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