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Set realistic expectations for launching and scaling up your program

Many program administrators have found that launching and scaling up a program often takes longer than planned for, especially when forming partnerships with contractors and lenders. New energy efficiency programs often need at least 2-3 years to launch and become fully operational. Across programs...
Tips for Success

Marketing & Outreach Strategy Research

Author(s)
U.S. Department of Energy
Publication Date
2010
Organizations or Programs
Cambridge Energy Alliance,
Energy Impact Illinois,
Enhabit,
Energy Upgrade California

This presentation summarizes the market research that was performed by various Better Buildings Neighborhood Program partners.

Resource - Program Presentations & Reports

Content Type

  • Resource (1)
  • Tips for Success (1)

Resource Type

Program Components

  • Program Design & Customer Experience (1)
  • (-) Marketing & Outreach (2)
  • Financing (3)

Program Design Phases

  • Strategy Development (2)
  • Planning (2)

States or Territories

  • Alabama (1)
  • Arizona (1)
  • (-) California (2)
  • Colorado (1)
  • Maryland (1)
  • Massachusetts (1)
  • Oregon (1)
  • Virginia (1)

Organizations or Programs

  • Energy Upgrade California (27)
  • Enhabit (7)
  • Elevate Energy (4)
  • New York State Energy Research and Development Authority (NYSERDA) (4)
  • Energy Impact Illinois (3)
  • EnergySmart (3)
  • Focus on Energy (3)
  • Mass Save (3)
  • Sacramento Municipal Utility District (SMUD) (3)
  • Austin Energy (2)
  • Bend Energy Challenge (2)
  • Better Buildings Program San Jose (2)
  • Efficiency Vermont (2)
  • Energy Trust of Oregon (2)
  • Local Energy Alliance Program (LEAP) (2)
  • NeighborWorks H.E.A.T. Squad (2)
  • NOLA WISE (2)
  • Puget Sound Energy (2)
  • Tennessee Valley Authority (TVA) (2)
  • Arizona Public Service (APS) (1)
  • Atlanta SHINE (1)
  • Baltimore Energy Challenge (1)
  • BC Hydro (1)
  • Build It Green (1)
  • California Community Savings Initiative (1)
  • (-) Cambridge Energy Alliance (1)
  • CenterPoint Energy (1)
  • CharlestonWISE (1)
  • Community Alliance for Energy Efficiency (Cafe2) (1)
  • Community Power Works (1)
  • DecaturWISE (1)
  • Efficiency Nova Scotia (1)
  • (-) emPowerSBC (1)
  • Energize Phoenix (1)
  • Help My House (1)
  • Illinois Home Performance with Energy Star (1)
  • Kansas How$mart (1)
  • Keystone Home Energy Loan Program (HELP) (1)
  • Michigan Saves (1)
  • MPower Oregon (1)
  • National Grid (1)
  • PSE&G New Jersey Multifamily Program (1)
  • RePower Bainbridge (1)
  • RePower Bremerton (1)
  • ShopSmart with JEA (1)
  • Small Town Energy Program (STEP) (1)
  • Southern California Edison (1)
  • Watt Watchers (1)
  • Windsor Efficiency PAYS (1)
  • Xcel Energy (1)
Residential Program Guide is a resource of the U.S. Department of Energy's Building Technologies Office.
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