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Conduct one-on-one outreach where people gather and help them take action right away

Programs that conducted one-on-one outreach found that community events provided good opportunities for the program and its partners to connect and build credibility with potential customers. Particularly successful events were ones that attracted the program’s target audience and aligned with their...
Tips for Success

Better Buildings Program: Brands & Websites

Author(s)
U.S. Department of Energy
Publication Date
2011
Organizations or Programs
BetterBuildings for Michigan,
CharlestonWISE,
Enhabit,
Community Power Works,
Connecticut Neighbor to Neighbor Energy Challenge,
Efficiency Maine,
emPowerSBC,
Energize Bedford,
Energize Phoenix,
EnergySmart Colorado,
Energy Upgrade California,
EnergyWorks,
Greater Cincinnati Energy Alliance (GCEA),
Green Madison,
BetterBuildings Lowell Energy Upgrade,
Milwaukee Energy Efficiency (Me2),
Missouri Agricultural Energy Saving Team - A Revolutionary Opportunity (MAESTRO),
NeighborWorks H.E.A.T. Squad,
New Hampshire BetterBuildings,
New York State Energy Research and Development Authority (NYSERDA),
reEnergize,
RePower Kitsap,
RePower Bainbridge,
RePower Bremerton

This presentation includes the brands, website addresses, and images for most of the Better Buildings Neighborhood Program partners.

Resource - Topical Presentations

Energize Phoenix Energy Efficiency on an Urban Scale: Year Three Summary Report

Author(s)
Energize Phoenix
Publication Date
2014
Organizations or Programs
Energize Phoenix

This summary report provides scientific results, lessons learned, and recommendations for driving energy efficiency in existing buildings on an urban scale. It includes program marketing lesson learned, such as: personal outreach and call to action events are critical marketing opportunities.

Resource - Program Presentations & Reports

Shared Value in Utility and Efficiency Partnerships - Vermont Energy Investment Corporation

Author(s)
Nikki Kuhn, Vermont Energy Investment Corporation
Publication Date
2012
Organizations or Programs
Energize Phoenix,
Connecticut Neighbor to Neighbor Energy Challenge,
Local Energy Alliance Program (LEAP),
Long Island Power Authority (LIPA),
Efficiency Vermont
Presentation that focuses on grantee program-utility partnership models.
Resource - Program Presentations & Reports

Energize Phoenix: Collecting and Using Data to Improve the Program

Author(s)
Dimitrios Laloudakis, Energize Phoenix
Publication Date
2011
Organizations or Programs
Energize Phoenix
This presentation outlines the techniques for collecting and evaluating energy efficiency program evaluation data, including data related to marketing efforts.
Resource - Program Presentations & Reports

Building a Brand

Author(s)
U.S. Department of Energy
Publication Date
2012
Organizations or Programs
Energize Phoenix

In this video interview segment, Mick Dalrymple of Energize Phoenix shares how the program used information about its audience to create a fun and appealing brand.

Resource - Case Studies

Content Type

  • Resource (5)
  • Tips for Success (1)

Resource Type

Program Components

  • Market Position & Business Model (2)
  • Program Design & Customer Experience (4)
  • Evaluation & Data Collection (4)
  • (-) Marketing & Outreach (6)
  • Financing (1)
  • Contractor Engagement & Workforce Development (1)

Program Design Phases

  • Overview (1)
  • Strategy Development (3)
  • Planning (3)
  • Implementation (4)
  • Evaluation (2)

States or Territories

  • Alabama (1)
  • (-) Arizona (6)
  • California (1)

Organizations or Programs

  • (-) Energize Phoenix (6)
  • NOLA WISE (5)
  • New York State Energy Research and Development Authority (NYSERDA) (4)
  • Energy Upgrade California (3)
  • Arizona Public Service (APS) (2)
  • Austin Energy (2)
  • Community Power Works (2)
  • Connecticut Neighbor to Neighbor Energy Challenge (2)
  • Efficiency Vermont (2)
  • Elevate Energy (2)
  • Energize Bedford (2)
  • EnergyWorks (2)
  • Enhabit (2)
  • Local Energy Alliance Program (LEAP) (2)
  • NeighborWorks H.E.A.T. Squad (2)
  • RePower Kitsap (2)
  • BetterBuildings for Michigan (1)
  • BetterBuildings Lowell Energy Upgrade (1)
  • Build It Green (1)
  • CenterPoint Energy (1)
  • CharlestonWISE (1)
  • Earth Advantage (1)
  • Efficiency Maine (1)
  • Efficiency Vermot (1)
  • emPowerSBC (1)
  • Energy Impact Illinois (1)
  • EnergySmart (1)
  • EnergySmart Colorado (1)
  • Energy Trust of Oregon (1)
  • Focus on Energy (1)
  • Greater Cincinnati Energy Alliance (GCEA) (1)
  • Green Madison (1)
  • Illinois Home Performance with Energy Star (1)
  • Keystone Home Energy Loan Program (HELP) (1)
  • Long Island Power Authority (LIPA) (1)
  • Manitoba Hydro (1)
  • Mass Save (1)
  • Michigan Saves (1)
  • Midwest Energy Efficiency Alliance (1)
  • Milwaukee Energy Efficiency (Me2) (1)
  • Missouri Agricultural Energy Saving Team - A Revolutionary Opportunity (MAESTRO) (1)
  • New Hampshire BetterBuildings (1)
  • Puget Sound Energy (1)
  • reEnergize (1)
  • RePower Bainbridge (1)
  • RePower Bremerton (1)
  • Solar and Energy Loan Fund (SELF) (1)
  • Tennessee Valley Authority (TVA) (1)
  • Warehouse for Energy Efficiency Loans (1)
  • Xcel Energy (1)
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