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Conduct one-on-one outreach where people gather and help them take action right away

Programs that conducted one-on-one outreach found that community events provided good opportunities for the program and its partners to connect and build credibility with potential customers. Particularly successful events were ones that attracted the program’s target audience and aligned with their...
Tips for Success

Using Mobile Applications to Generate Customer Demand

Author(s)
U.S. Department of Energy
Publication Date
2015
Organizations or Programs
Efficiency Nova Scotia

This summary from a Better Buildings Residential Network peer exchange call focused on how to use web and mobile applications to generate and increase customer demand.

Resource - Topical Presentations

Better Buildings Program: Brands & Websites

Author(s)
U.S. Department of Energy
Publication Date
2011
Organizations or Programs
BetterBuildings for Michigan,
CharlestonWISE,
Enhabit,
Community Power Works,
Connecticut Neighbor to Neighbor Energy Challenge,
Efficiency Maine,
emPowerSBC,
Energize Bedford,
Energize Phoenix,
EnergySmart Colorado,
Energy Upgrade California,
EnergyWorks,
Greater Cincinnati Energy Alliance (GCEA),
Green Madison,
BetterBuildings Lowell Energy Upgrade,
Milwaukee Energy Efficiency (Me2),
Missouri Agricultural Energy Saving Team - A Revolutionary Opportunity (MAESTRO),
NeighborWorks H.E.A.T. Squad,
New Hampshire BetterBuildings,
New York State Energy Research and Development Authority (NYSERDA),
reEnergize,
RePower Kitsap,
RePower Bainbridge,
RePower Bremerton

This presentation includes the brands, website addresses, and images for most of the Better Buildings Neighborhood Program partners.

Resource - Topical Presentations

Community-Based Social Marketing Toolkit

Author(s)
U.S. Department of Energy
Publication Date
2017
Organizations or Programs
Small Town Energy Program (STEP),
Baltimore Energy Challenge,
Efficiency Maine,
Energy Impact Illinois,
Efficiency Nova Scotia,
CoMo Energy Challenge,
Empower Chattanooga,
Somerville Energy Efficiency Now!,
PG&E,
Seattle City Light,
City of Fort Collins

This toolkit describes how to strengthen residential energy efficiency program outreach and marketing efforts through data-driven, tailored efforts to change behaviors. One of the greatest challenges facing the residential energy efficiency market is motivating people to take steps to save energy. This toolkit provides guidance, resources, and examples for applying community-based social marketing (CBSM) to increase the number of homes that are energy efficient.

Resource - Tools & Calculators

Better Buildings Residential Network Social Media Toolkit

Author(s)
U.S. Department of Energy
Publication Date
2015
Organizations or Programs
Greater Cincinnati Energy Alliance (GCEA),
New York State Energy Research and Development Authority (NYSERDA),
Austin Energy,
Efficiency Nova Scotia,
Enhabit,
EnergyFit Nevada

The Better Buildings Residential Network Social Media toolkit can be used to help residential energy efficiency programs learn to engage potential customers through social media. Social media can build brand awareness concerning home energy upgrades and the entities working on them, which can lead to more energy upgrade projects taking place in the long run. This toolkit will help program managers and their staff with decisions like what social media works best for various program needs. When aligned with other marketing and outreach efforts, social media can be a useful tool in attracting home energy upgrade customers. Note that social media changes constantly, so users of this toolkit need to regularly reassess their methods and review results to ensure goals are being met.

Resource - Tools & Calculators

Verifying Energy Efficiency Job Creation: Current Practices and Recommendations

Author(s)
American Council for an Energy-Efficient Economy
Publication Date
2015
Organizations or Programs
New York State Energy Research and Development Authority (NYSERDA),
Tennessee Valley Authority (TVA),
Energy Right Solutions for Buisness,
Energy Right Solutions for Industry,
Efficiency Nova Scotia,
National Grid Energy Efficiency Program,
Energy Trust of Oregon,
Energy Efficiency and Renewable Energy Programs,
Enhabit,
District of Columbia Sustainable Energy Utility,
BC Hydro,
Ontario Power Authority Industrial Accelerator Program,
Elevate Energy

Among the many benefits ascribed to energy efficiency is the fact that it can help create jobs. Although this is often used to motivate investments in efficiency programs, verifying job creation benefits is more complicated than it might seem at first. This paper identifies some of the issues that contribute to a lack of consistency in attempts to verify efficiency-related job creation. It then proposes an analytically rigorous and tractable framework for program evaluators to use in future assessments.

Resource - Publications

Better Buildings Neighborhood Program Grantee Incentives

Author(s)
U.S. Department of Energy
Publication Date
2012
Organizations or Programs
Atlanta SHINE,
Be SMART,
Beacon Communities Project,
BetterBuildings for Michigan,
BetterBuildings for Greensboro,
BetterBuildings Lowell Energy Upgrade,
Camden POWER - A Better Buildings Initiative,
CarrboroWISE,
City of Indianapolis Better Buildings Program,
Chapel Hill WISE,
CharlestonWISE,
Enhabit,
Community Alliance for Energy Efficiency (Cafe2),
Community Power Works,
Connecticut Neighbor to Neighbor Energy Challenge,
DecaturWISE,
Efficiency Maine,
emPowerSBC,
Energize Phoenix,
EnergyFit Nevada,
Energy Impact Illinois,
EnergySmart,
Energy Upgrade California,
EnergyWorks,
Fayette County Better Buildings Initiative,
Greater Cincinnati Energy Alliance (GCEA),
Huntsville WISE,
Local Energy Alliance Program (LEAP),
Michigan Saves,
Missouri Agricultural Energy Saving Team - A Revolutionary Opportunity (MAESTRO),
NeighborWorks H.E.A.T. Squad,
New York State Energy Research and Development Authority (NYSERDA),
reEnergize,
RePower Kitsap,
RePower Bainbridge,
RePower Bremerton,
Richmond Regional Energy Alliance (RREA),
ShopSmart with JEA,
Solar and Energy Loan Fund (SELF),
Small Town Energy Program (STEP),
Wisconsin Energy Conservation Corporation (WECC),
Southeast Energy Efficiency Alliance (SEEA)

This publication summarizes some of the incentives offered by Better Buildings Neighborhood Program partners.

Resource - Publications

Energize Phoenix Energy Efficiency on an Urban Scale: Year Three Summary Report

Author(s)
Energize Phoenix
Publication Date
2014
Organizations or Programs
Energize Phoenix

This summary report provides scientific results, lessons learned, and recommendations for driving energy efficiency in existing buildings on an urban scale. It includes program marketing lesson learned, such as: personal outreach and call to action events are critical marketing opportunities.

Resource - Program Presentations & Reports

Shared Value in Utility and Efficiency Partnerships - Vermont Energy Investment Corporation

Author(s)
Nikki Kuhn, Vermont Energy Investment Corporation
Publication Date
2012
Organizations or Programs
Energize Phoenix,
Connecticut Neighbor to Neighbor Energy Challenge,
Local Energy Alliance Program (LEAP),
Long Island Power Authority (LIPA),
Efficiency Vermont
Presentation that focuses on grantee program-utility partnership models.
Resource - Program Presentations & Reports

City of Greensboro Better Buildings Project: Market Assessment

Author(s)
Environmental Finance Center at The University of North Carolina at Chapel Hill
Publication Date
2011
Organizations or Programs
BetterBuildings for Greensboro
This market assessment for the City of Greensboro, North Carolina identifies the customers and potential demand for an energy efficiency upgrade financing program.
Resource - Program Presentations & Reports

Energize Phoenix: Collecting and Using Data to Improve the Program

Author(s)
Dimitrios Laloudakis, Energize Phoenix
Publication Date
2011
Organizations or Programs
Energize Phoenix
This presentation outlines the techniques for collecting and evaluating energy efficiency program evaluation data, including data related to marketing efforts.
Resource - Program Presentations & Reports

March Energy Madness

Author(s)
U.S. Department of Energy
Publication Date
2017
Organizations or Programs
Denver Energy Challenge,
Efficiency Nova Scotia,
Energize Delaware,
Watt Watchers,
Empower Chattanooga,
Energy Upgrade California

This presentation includes examples of 16 programs' creative marketing materials.  The Better Buildings Residential Network held a March Madness tournament to find the most creative residential energy efficiency messages during March Peer Exchange Calls. Sixteen marketing campaigns were featured in a bracket challenge on the calls, and participants made their picks. Residential Network member the Fuel Fund of Maryland was chosen as the winning message for its Watt Watchers campaign.

Resource - Program Materials

Building a Brand

Author(s)
U.S. Department of Energy
Publication Date
2012
Organizations or Programs
Energize Phoenix

In this video interview segment, Mick Dalrymple of Energize Phoenix shares how the program used information about its audience to create a fun and appealing brand.

Resource - Case Studies

Content Type

  • Resource (12)
  • Tips for Success (1)

Resource Type

Program Components

  • Market Position & Business Model (2)
  • Program Design & Customer Experience (8)
  • Evaluation & Data Collection (6)
  • (-) Marketing & Outreach (13)
  • Financing (6)
  • Contractor Engagement & Workforce Development (3)

Program Design Phases

  • Overview (1)
  • Strategy Development (6)
  • Planning (7)
  • Implementation (10)
  • Evaluation (3)

States or Territories

  • Alabama (1)
  • Alaska (1)
  • Arizona (6)
  • British Columbia (1)
  • California (2)
  • Colorado (2)
  • Delaware (1)
  • Illinois (2)
  • Maine (1)
  • Maryland (2)
  • Massachusetts (1)
  • Minnesota (1)
  • Missouri (2)
  • Nevada (1)
  • New York (3)
  • North Carolina (1)
  • Nova Scotia (2)
  • Ohio (1)
  • Ontario (1)
  • Oregon (2)
  • Rhode Island (1)
  • Tennessee (1)
  • Texas (1)
  • Washington (1)
  • Washington DC (1)
  • Wisconsin (1)

Organizations or Programs

  • Energy Upgrade California (31)
  • Enhabit (20)
  • New York State Energy Research and Development Authority (NYSERDA) (15)
  • Efficiency Maine (14)
  • Energy Impact Illinois (13)
  • Connecticut Neighbor to Neighbor Energy Challenge (11)
  • Greater Cincinnati Energy Alliance (GCEA) (10)
  • Local Energy Alliance Program (LEAP) (10)
  • Austin Energy (9)
  • Community Power Works (9)
  • Efficiency Vermont (9)
  • EnergyWorks (9)
  • RePower Bainbridge (9)
  • RePower Bremerton (9)
  • RePower Kitsap (9)
  • EnergySmart Colorado (8)
  • BetterBuildings for Michigan (7)
  • (-) Energize Phoenix (7)
  • Michigan Saves (7)
  • NOLA WISE (7)
  • Elevate Energy (6)
  • EnergySmart (6)
  • Focus on Energy (6)
  • NeighborWorks H.E.A.T. Squad (6)
  • Denver Energy Challenge (5)
  • (-) Efficiency Nova Scotia (5)
  • Mass Save (5)
  • Southeast Energy Efficiency Alliance (SEEA) (5)
  • Cambridge Energy Alliance (4)
  • CharlestonWISE (4)
  • ShopSmart with JEA (4)
  • Small Town Energy Program (STEP) (4)
  • emPowerSBC (3)
  • Energy Trust of Oregon (3)
  • Illinois Home Performance with Energy Star (3)
  • Keystone Home Energy Loan Program (HELP) (3)
  • New Jersey Home Performance with ENERGY STAR (3)
  • Puget Sound Energy (3)
  • reEnergize (3)
  • Sacramento Municipal Utility District (SMUD) (3)
  • Solar and Energy Loan Fund (SELF) (3)
  • Arizona Public Service (APS) (2)
  • Baltimore Energy Challenge (2)
  • Bend Energy Challenge (2)
  • BetterBuildings Lowell Energy Upgrade (2)
  • Clean Energy Durham (2)
  • CoMo Energy Challenge (2)
  • Energize Bedford (2)
  • Milwaukee Energy Efficiency (Me2) (2)
  • Missouri Agricultural Energy Saving Team - A Revolutionary Opportunity (MAESTRO) (2)
Residential Program Guide is a resource of the U.S. Department of Energy's Building Technologies Office.
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