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Establish data sharing relationships as early as possible

Though potentially challenging, establishing relationships for sharing energy consumption data is critical for evaluating program impact on energy and cost savings. Many Better Buildings Neighborhood Program partners found success by approaching utilities during the program planning phase, or at...
Tips for Success

Make sure there are enough customers in your target market to meet your goals and attract partners

Many programs that focused on a specific neighborhood or other small geographic areas have found it difficult to generate enough customer interest, partner interest, and upgrade activity to meet program goals. Regional or statewide approaches are often more attractive to contractors, lenders...
Tips for Success

Conduct one-on-one outreach where people gather and help them take action right away

Programs that conducted one-on-one outreach found that community events provided good opportunities for the program and its partners to connect and build credibility with potential customers. Particularly successful events were ones that attracted the program’s target audience and aligned with their...
Tips for Success

You Are My Sunshine: Integrating Residential Solar and Energy Efficiency (301)

Author(s)
U.S. Department of Energy
Publication Date
2015
Organizations or Programs
Energize Phoenix,
Austin Energy,
Sacramento Municipal Utility District (SMUD)

This summary from a Better Buildings Residential Network peer exchange call focused on combining solar and home performance energy efficiency.

Resource - Topical Presentations

Strategies to Overcome Split Incentive Tenant / Landlord Issues

Author(s)
U.S. Department of Energy
Publication Date
2014
Organizations or Programs
Cambridge Energy Alliance

This summary from a Better Buildings Residential Network peer exchange call focused on challenges and strategies related to split incentives for tenants and landlords.

Resource - Topical Presentations

Using Social Media to Engage the Community in Energy Efficiency
Projects

Author(s)
U.S. Department of Energy
Publication Date
2011
Organizations or Programs
Cambridge Energy Alliance,
Energize Clackamas County,
Green Homes Challenge
This webinar presented ways various programs use social media tools to enhance and promote their energy programs among their communities.
Resource - Topical Presentations

Better Buildings Program: Brands & Websites

Author(s)
U.S. Department of Energy
Publication Date
2011
Organizations or Programs
BetterBuildings for Michigan,
CharlestonWISE,
Enhabit,
Community Power Works,
Connecticut Neighbor to Neighbor Energy Challenge,
Efficiency Maine,
emPowerSBC,
Energize Bedford,
Energize Phoenix,
EnergySmart Colorado,
Energy Upgrade California,
EnergyWorks,
Greater Cincinnati Energy Alliance (GCEA),
Green Madison,
BetterBuildings Lowell Energy Upgrade,
Milwaukee Energy Efficiency (Me2),
Missouri Agricultural Energy Saving Team - A Revolutionary Opportunity (MAESTRO),
NeighborWorks H.E.A.T. Squad,
New Hampshire BetterBuildings,
New York State Energy Research and Development Authority (NYSERDA),
reEnergize,
RePower Kitsap,
RePower Bainbridge,
RePower Bremerton

This presentation includes the brands, website addresses, and images for most of the Better Buildings Neighborhood Program partners.

Resource - Topical Presentations

Best Practices for Working with Utilities to Improve Access to Energy Usage Data

Author(s)
American Council for an Energy-Efficient Economy
Publication Date
2014
Organizations or Programs
Energize Phoenix,
Efficiency Vermont,
Delmarva Energy Challenge

This resource provides best practices and highlights case studies for how utilities, policymakers, building managers, and community stakeholders can improve access to energy usage data while working towards the goal of improving efficiency in their communities.

Resource - Publications

Better Buildings Neighborhood Program Grantee Incentives

Author(s)
U.S. Department of Energy
Publication Date
2012
Organizations or Programs
Atlanta SHINE,
Be SMART,
Beacon Communities Project,
BetterBuildings for Michigan,
BetterBuildings for Greensboro,
BetterBuildings Lowell Energy Upgrade,
Camden POWER - A Better Buildings Initiative,
CarrboroWISE,
City of Indianapolis Better Buildings Program,
Chapel Hill WISE,
CharlestonWISE,
Enhabit,
Community Alliance for Energy Efficiency (Cafe2),
Community Power Works,
Connecticut Neighbor to Neighbor Energy Challenge,
DecaturWISE,
Efficiency Maine,
emPowerSBC,
Energize Phoenix,
EnergyFit Nevada,
Energy Impact Illinois,
EnergySmart,
Energy Upgrade California,
EnergyWorks,
Fayette County Better Buildings Initiative,
Greater Cincinnati Energy Alliance (GCEA),
Huntsville WISE,
Local Energy Alliance Program (LEAP),
Michigan Saves,
Missouri Agricultural Energy Saving Team - A Revolutionary Opportunity (MAESTRO),
NeighborWorks H.E.A.T. Squad,
New York State Energy Research and Development Authority (NYSERDA),
reEnergize,
RePower Kitsap,
RePower Bainbridge,
RePower Bremerton,
Richmond Regional Energy Alliance (RREA),
ShopSmart with JEA,
Solar and Energy Loan Fund (SELF),
Small Town Energy Program (STEP),
Wisconsin Energy Conservation Corporation (WECC),
Southeast Energy Efficiency Alliance (SEEA)

This publication summarizes some of the incentives offered by Better Buildings Neighborhood Program partners.

Resource - Publications

Cambridge Energy Alliance's Residential and Small Business Communications and Marketing Strategy

Author(s)
Hattaway Communications
Publication Date
2007
Organizations or Programs
Cambridge Energy Alliance
This marketing strategy includes the goals and objectives the Cambridge (Massachusetts) Energy Alliance set out to meet.
Resource - Publications

Overview of Marketing Methods for Local Retrofit Programs

Author(s)
Oak Ridge National Laboratory
Publication Date
2011
Organizations or Programs
Cambridge Energy Alliance,
Greater Cincinnati Energy Alliance (GCEA),
Neighborhood Energy Action Partnership,
WeatherizeDC
This report shares strategies for marketing local energy efficiency programs, particularly through focused messaging, leveraging partnerships, and social media.
Resource - Publications

Energize Phoenix Energy Efficiency on an Urban Scale: Year Three Summary Report

Author(s)
Energize Phoenix
Publication Date
2014
Organizations or Programs
Energize Phoenix

This summary report provides scientific results, lessons learned, and recommendations for driving energy efficiency in existing buildings on an urban scale. It includes program marketing lesson learned, such as: personal outreach and call to action events are critical marketing opportunities.

Resource - Program Presentations & Reports

Shared Value in Utility and Efficiency Partnerships - Vermont Energy Investment Corporation

Author(s)
Nikki Kuhn, Vermont Energy Investment Corporation
Publication Date
2012
Organizations or Programs
Energize Phoenix,
Connecticut Neighbor to Neighbor Energy Challenge,
Local Energy Alliance Program (LEAP),
Long Island Power Authority (LIPA),
Efficiency Vermont
Presentation that focuses on grantee program-utility partnership models.
Resource - Program Presentations & Reports

Marketing & Outreach Strategy Research

Author(s)
U.S. Department of Energy
Publication Date
2010
Organizations or Programs
Cambridge Energy Alliance,
Energy Impact Illinois,
Enhabit,
Energy Upgrade California

This presentation summarizes the market research that was performed by various Better Buildings Neighborhood Program partners.

Resource - Program Presentations & Reports

Energize Phoenix: Collecting and Using Data to Improve the Program

Author(s)
Dimitrios Laloudakis, Energize Phoenix
Publication Date
2011
Organizations or Programs
Energize Phoenix
This presentation outlines the techniques for collecting and evaluating energy efficiency program evaluation data, including data related to marketing efforts.
Resource - Program Presentations & Reports

Building a Brand

Author(s)
U.S. Department of Energy
Publication Date
2012
Organizations or Programs
Energize Phoenix

In this video interview segment, Mick Dalrymple of Energize Phoenix shares how the program used information about its audience to create a fun and appealing brand.

Resource - Case Studies

Content Type

  • Resource (13)
  • Tips for Success (3)

Resource Type

Program Components

  • Market Position & Business Model (2)
  • Program Design & Customer Experience (5)
  • Evaluation & Data Collection (4)
  • Marketing & Outreach (11)
  • Financing (1)
  • Contractor Engagement & Workforce Development (1)

Program Design Phases

  • Overview (2)
  • Strategy Development (8)
  • Planning (10)
  • Implementation (11)
  • Evaluation (3)

States or Territories

  • Alabama (1)
  • Arizona (10)
  • California (3)
  • Colorado (2)
  • Georgia (1)
  • Louisiana (1)
  • Maryland (2)
  • Massachusetts (2)
  • New Hampshire (1)
  • Pennsylvania (1)
  • Texas (1)
  • Virginia (1)
  • Washington (1)

Organizations or Programs

  • Enhabit (64)
  • Energy Upgrade California (49)
  • New York State Energy Research and Development Authority (NYSERDA) (45)
  • Efficiency Maine (37)
  • Austin Energy (34)
  • Michigan Saves (28)
  • Local Energy Alliance Program (LEAP) (26)
  • RePower Bainbridge (25)
  • Efficiency Vermont (24)
  • Greater Cincinnati Energy Alliance (GCEA) (24)
  • Elevate Energy (23)
  • Energy Impact Illinois (23)
  • EnergySmart Colorado (23)
  • RePower Kitsap (22)
  • Community Power Works (21)
  • RePower Bremerton (21)
  • Connecticut Neighbor to Neighbor Energy Challenge (20)
  • EnergySmart (20)
  • EnergyWorks (20)
  • Southeast Energy Efficiency Alliance (SEEA) (16)
  • Keystone Home Energy Loan Program (HELP) (15)
  • NeighborWorks H.E.A.T. Squad (15)
  • BetterBuildings for Michigan (13)
  • Focus on Energy (12)
  • (-) Energize Phoenix (11)
  • Energize Connecticut (9)
  • Energy Trust of Oregon (9)
  • Mass Save (9)
  • BetterBuildings for Greensboro (8)
  • Denver Energy Challenge (8)
  • NOLA WISE (8)
  • Sacramento Municipal Utility District (SMUD) (8)
  • ShopSmart with JEA (8)
  • Arizona Public Service (APS) (7)
  • Be SMART (7)
  • Long Island Green Homes (7)
  • Milwaukee Energy Efficiency (Me2) (7)
  • National Grid (7)
  • NeighborWorks of Western Vermont (7)
  • Texas LoanSTAR (7)
  • CharlestonWISE (6)
  • Efficiency Nova Scotia (6)
  • Energy Outreach Colorado (6)
  • New Jersey Home Performance with ENERGY STAR (6)
  • reEnergize (6)
  • Build It Green (5)
  • (-) Cambridge Energy Alliance (5)
  • Community Energy Challenge (5)
  • emPowerSBC (5)
  • Energize New York (5)
Residential Program Guide is a resource of the U.S. Department of Energy's Building Technologies Office.
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