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Develop data collection and evaluation plans in conjunction with program design

Many Better Buildings Neighborhood Program partners found that it was important to communicate during the program design phase with organizations and individuals that will collect or supply data for the evaluation. In this way, the involved individuals and organizations understand why the data is...
Tips for Success

Establish data sharing relationships as early as possible

Though potentially challenging, establishing relationships for sharing energy consumption data is critical for evaluating program impact on energy and cost savings. Many Better Buildings Neighborhood Program partners found success by approaching utilities during the program planning phase, or at...
Tips for Success

Incentivize the action you want your customer to take

Successful programs know that it is not enough to get customers interested in their services. They know that homeowners that receive assessments but don’t undertake upgrades don’t receive the benefits of energy efficiency—and programs don’t get credit for energy savings. Instead of emphasizing...
Tips for Success

Provide customers with a single point of contact to help them through the upgrade process

While homeowners may be interested in the benefits of an energy upgrade, many are deterred from completing an upgrade project because of the complex and unknown process. Often, a significant portion of homeowners who receive energy assessments do not continue with the upgrades. As part of the Better...
Tips for Success

Help contractors understand the program’s financing options and benefits, so they can communicate to homeowners

Homeowners do not benefit from access to financing if they don’t know about or understand options available to them. Contractors are often the primary transaction point for selling upgrades, and many programs have found that ongoing collaboration with contractors through sales training, regular...
Tips for Success

Engage media to garner attention and credibility

Many successful programs found that getting media attention for their offerings and benefits helped add credibility to marketing efforts and expand their reach. By positioning "green" stories or home improvement mini-segments on local television or radio stations, they provided timely content that...
Tips for Success

Quality Assurance Strategies

Author(s)
U.S. Department of Energy
Publication Date
2011
Organizations or Programs
Greater Cincinnati Energy Alliance (GCEA)

This peer exchange call summary focused on the challenges and effective combinations of quality assurance strategies.

Resource - Topical Presentations

Leveraging Service Calls and Emergency Repairs for Energy Efficiency Marketing

Author(s)
U.S. Department of Energy
Publication Date
2014
Organizations or Programs
Greater Cincinnati Energy Alliance (GCEA)

This summary from a Better Buildings Residential Network peer exchange call focused on driving demand for energy efficiency by leveraging service calls and emergency repairs.

Resource - Topical Presentations

Programs: Operating as a Prime Contractor

Author(s)
U.S. Department of Energy
Publication Date
2013
Organizations or Programs
SustainableWorks,
Greater Cincinnati Energy Alliance (GCEA),
CharlestonWISE

This summary from a Better Buildings Residential Network peer exchange call focused on the challenges, strategies and advantages of  operating as a prime contractor.

Resource - Topical Presentations

Unique Fee-for-Service Revenues

Author(s)
U.S. Department of Energy
Publication Date
2013
Organizations or Programs
Greater Cincinnati Energy Alliance (GCEA)

This peer exchange call summary focused on unique fee-for-service revenues as related to program sustainability.

Resource - Topical Presentations

Better Buildings Residential Network Social Media Toolkit

Author(s)
U.S. Department of Energy
Publication Date
2015
Organizations or Programs
Greater Cincinnati Energy Alliance (GCEA),
New York State Energy Research and Development Authority (NYSERDA),
Austin Energy,
Efficiency Nova Scotia,
Enhabit,
EnergyFit Nevada

The Better Buildings Residential Network Social Media toolkit can be used to help residential energy efficiency programs learn to engage potential customers through social media. Social media can build brand awareness concerning home energy upgrades and the entities working on them, which can lead to more energy upgrade projects taking place in the long run. This toolkit will help program managers and their staff with decisions like what social media works best for various program needs. When aligned with other marketing and outreach efforts, social media can be a useful tool in attracting home energy upgrade customers. Note that social media changes constantly, so users of this toolkit need to regularly reassess their methods and review results to ensure goals are being met.

Resource - Tools & Calculators

Energy Efficiency Quick Start Programs: A Guide to Best Practices

Author(s)
Southeast Energy Efficiency Alliance
Publication Date
2014
Organizations or Programs
Southeast Energy Efficiency Alliance (SEEA)

SEEA created this document to inform the planning, design and delivery of early-stage energy efficiency programs in the Southeast. This document captures general concepts essential to the successful development and implementation of robust program portfolios, as well as lessons learned from prior experience on the regional and national levels.

Resource - Publications

Reactions to the Residential Retrofit Roundtable Recommendations

Author(s)
Richard Faesy and Chris Kramer, Energy Futures Group (Prepared for the Energy Foundation)
Publication Date
2013
Organizations or Programs
Enhabit,
Michigan Saves,
BetterBuildings for Michigan,
Local Energy Alliance Program (LEAP),
NeighborWorks H.E.A.T. Squad,
Energy Works,
Keystone Home Energy Loan Program (HELP),
Efficiency Maine,
Greater Cincinnati Energy Alliance (GCEA)

This report explores the approaches and research needs identified in the Building Retrofit Industry and Market (BRIM) Initiative through in-depth discussion with residential energy upgrade experts including a discussion of Marketing & Outreach and the program/contractor interface.

Resource - Publications

Leaders of the Pack: ACEEE's Third National Review of Exemplary Energy Efficiency Programs

Author(s)
American Council for an Energy-Efficient Economy
Publication Date
2013
Organizations or Programs
Columbia Gas of Ohio,
National Grid,
CenterPoint Energy,
Nicor Gas,
United Illuminating Company,
Eversource Energy,
Yankee Gas,
Connecticut Natural Gas,
Southern Connecticut Gas,
Xcel Energy,
Connecticut Natural Gas

This report presents the results of ACEEE's third national review or utility-funded energy efficiency programs, completed in 2013. The report identifies and profiles 63 leading programs that span the wide array of program types offered to utility customers, and highlights key trends and observations that emerged from reviewing these programs.

Resource - Publications

Overview of Marketing Methods for Local Retrofit Programs

Author(s)
Oak Ridge National Laboratory
Publication Date
2011
Organizations or Programs
Cambridge Energy Alliance,
Greater Cincinnati Energy Alliance (GCEA),
Neighborhood Energy Action Partnership,
WeatherizeDC
This report shares strategies for marketing local energy efficiency programs, particularly through focused messaging, leveraging partnerships, and social media.
Resource - Publications

Energy Pro3: Productivity, Progress and Prosperity for the Southeast

Author(s)
Southeast Energy Efficiency Alliance
Publication Date
2013
Organizations or Programs
Southeast Energy Efficiency Alliance (SEEA)

This report demonstrates the results achieved to date by the Southeast Energy Efficiency Alliance. It highlights the experiences of Consortium programs, their successes driving further investments in energy efficiency improvements, and the challenges that hindered their progress. It also details the infrastructure, resources, and opportunities that support the deployment of energy efficiency programming, and the approaches that the Consortium has found best suited to the region.

Resource - Program Presentations & Reports

What's Working in Residential Energy Efficiency Upgrade Programs: Greater Cincinnati Energy Alliance

Author(s)
Andy Holzhauser, Greater Cincinnati Energy Alliance
Publication Date
2011
Organizations or Programs
Greater Cincinnati Energy Alliance (GCEA)
Presentation on the organization, funding structure, and market focus of the Greater Cincinnati Energy Alliance.
Resource - Program Presentations & Reports

Greater Cincinnati Energy Alliance: Strategic Plan

Author(s)
Greater Cincinnati Energy Alliance
Publication Date
2011
Organizations or Programs
Greater Cincinnati Energy Alliance (GCEA)
This strategic plan describes the goals, objectives, market, and business model for the Greater Cincinnati Energy Alliance's energy efficiency program and service offerings.
Resource - Program Materials

Early Investment in Infrastructure is a Key to Success

Author(s)
U.S. Department of Energy
Publication Date
2012
Organizations or Programs
Greater Cincinnati Energy Alliance (GCEA)

In this video interview segment, Andy Holzhauser of Greater Cincinnati Energy Alliance discusses the importance of making early investments in infrastructure (i.e., staff and technology).

Resource - Case Studies

Content Type

  • Resource (13)
  • Tips for Success (6)

Resource Type

Program Components

  • Market Position & Business Model (5)
  • Program Design & Customer Experience (5)
  • Evaluation & Data Collection (6)
  • Marketing & Outreach (6)
  • Financing (4)
  • Contractor Engagement & Workforce Development (3)

Program Design Phases

  • Overview (7)
  • Strategy Development (19)
  • (-) Planning (19)
  • Implementation (23)
  • Evaluation (21)

States or Territories

  • Arizona (1)
  • Arkansas (1)
  • Colorado (3)
  • Florida (2)
  • Georgia (1)
  • Louisiana (2)
  • Michigan (2)
  • Nevada (1)
  • New York (1)
  • Ohio (12)
  • Oregon (5)
  • Pennsylvania (3)
  • South Carolina (1)
  • Texas (3)
  • Vermont (1)
  • Virginia (2)
  • Washington (1)

Organizations or Programs

  • Enhabit (45)
  • Energy Upgrade California (29)
  • Austin Energy (27)
  • New York State Energy Research and Development Authority (NYSERDA) (26)
  • Efficiency Maine (19)
  • Michigan Saves (19)
  • Elevate Energy (18)
  • Local Energy Alliance Program (LEAP) (16)
  • RePower Bainbridge (16)
  • Efficiency Vermont (15)
  • (-) Greater Cincinnati Energy Alliance (GCEA) (14)
  • RePower Kitsap (14)
  • EnergySmart (13)
  • RePower Bremerton (13)
  • Connecticut Neighbor to Neighbor Energy Challenge (12)
  • Energy Impact Illinois (11)
  • EnergySmart Colorado (11)
  • Community Power Works (10)
  • EnergyWorks (10)
  • BetterBuildings for Michigan (9)
  • NeighborWorks H.E.A.T. Squad (9)
  • Energy Trust of Oregon (8)
  • Focus on Energy (8)
  • Keystone Home Energy Loan Program (HELP) (8)
  • Mass Save (7)
  • Long Island Green Homes (6)
  • Milwaukee Energy Efficiency (Me2) (6)
  • Texas LoanSTAR (6)
  • Arizona Public Service (APS) (5)
  • Cambridge Energy Alliance (5)
  • Energize Phoenix (5)
  • Energy Outreach Colorado (5)
  • NeighborWorks of Western Vermont (5)
  • Sacramento Municipal Utility District (SMUD) (5)
  • Be SMART (4)
  • Build It Green (4)
  • Community Energy Challenge (4)
  • Denver Energy Challenge (4)
  • Efficiency Nova Scotia (4)
  • Energize Connecticut (4)
  • Kansas How$mart (4)
  • Pacific Gas & Electric Company (PG&E) (4)
  • (-) Southeast Energy Efficiency Alliance (SEEA) (4)
  • BetterBuildings for Greensboro (3)
  • CharlestonWISE (3)
  • Home Energy Affordability Loan (HEAL) (3)
  • NOLA WISE (3)
  • Public Service of New Hampshire (3)
  • ShopSmart with JEA (3)
  • Solar and Energy Loan Fund (SELF) (3)
Residential Program Guide is a resource of the U.S. Department of Energy's Building Technologies Office.
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