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Provide customers with a single point of contact to help them through the upgrade process

While homeowners may be interested in the benefits of an energy upgrade, many are deterred from completing an upgrade project because of the complex and unknown process. Often, a significant portion of homeowners who receive energy assessments do not continue with the upgrades. As part of the Better...
Tips for Success

Follow through with customers

Following up on leads that result from your marketing and outreach efforts quickly and consistently will help your program convert them from interested parties to satisfied customers. Many programs found a sizable drop-off in action if they or their contractors were not able to follow up within a...
Tips for Success

Partnering with Utilities Part 1 -- Successful Partnerships and Lessons from the Field

Author(s)
Jennifer Clymer, ICF International,
Philip LaMay, Allegheny County, Pennsylvania,
Christian Williss, Denver, Colorado,
Sharon Procopio, Denver, Colorado
Publication Date
2011
Organizations or Programs
Denver Energy Challenge
This webcast served as a roundtable for communities to describe successful partnerships between local governments and utilities that enabled the local governments to implement new clean energy programs or enhance existing ones.
Resource - Webcast

Using Social Media for Long Term Branding

Author(s)
U.S. Department of Energy
Publication Date
2014
Organizations or Programs
Denver Energy Challenge,
Energy Impact Illinois

This summary from a Better Buildings Residential Network peer exchange call focused on using social media for long-term branding and marketing.

Resource - Topical Presentations

Tracking and Using Data to Support Revenue Streams

Author(s)
U.S. Department of Energy
Publication Date
2013
Organizations or Programs
EnergySmart,
Denver Energy Challenge

This peer exchange call summary focused on tracking and using data to support revenue streams.

Resource - Topical Presentations

Overview of Marketing Methods for Local Retrofit Programs

Author(s)
Oak Ridge National Laboratory
Publication Date
2011
Organizations or Programs
Cambridge Energy Alliance,
Greater Cincinnati Energy Alliance (GCEA),
Neighborhood Energy Action Partnership,
WeatherizeDC
This report shares strategies for marketing local energy efficiency programs, particularly through focused messaging, leveraging partnerships, and social media.
Resource - Publications

Focus Series: Energy Advisor Program Helps Homeowners Go the Extra Mile in Mile-High City

Author(s)
U.S. Department of Energy
Publication Date
2014
Organizations or Programs
Denver Energy Challenge

This case study discusses Denver Energy Challenge's adjustment from focusing on door-to-door outreach to an energy advisor model that allowed customers to receive one on one support throughout the home energy upgrade process.

Resource - Case Studies

Content Type

  • Resource (5)
  • Tips for Success (2)

Resource Type

Program Components

  • Market Position & Business Model (1)
  • Program Design & Customer Experience (2)
  • Evaluation & Data Collection (1)
  • Marketing & Outreach (4)
  • Financing (1)

Program Design Phases

  • Overview (2)
  • (-) Strategy Development (7)
  • Planning (5)
  • Implementation (5)
  • Evaluation (3)

States or Territories

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  • (-) Colorado (7)
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Organizations or Programs

  • EnergySmart Colorado (11)
  • (-) Denver Energy Challenge (6)
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  • Michigan Saves (5)
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  • City of Chicago (2)
  • ConEdison’s Brooklyn Queens Demand Management Program (2)
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  • Florida's Multifamily Energy Retrofit Program (2)
  • Massachusetts Low-Income Multifamily Energy Retrofit Program (2)
  • RePower Bainbridge (2)
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  • AEP Ohio (1)
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  • ICAST’s ResourceSmart initiative (1)
  • Kansas How$mart (1)
  • Keystone Home Energy Loan Program (HELP) (1)
  • Narragansett EnergyWise Program (1)
  • Nebraska Dollar and Energy Savings Program (1)
  • Neighborhood Energy Action Partnership (1)
  • NeighborWorks of Western Vermont (1)
  • New York State Energy Research and Development Authority (NYSERDA) (1)
  • PG&E (1)
  • Sacramento Municipal Utility District (SMUD) (1)
  • Seattle City Light (1)
  • Small Town Energy Program (STEP) (1)
  • Solar and Energy Loan Fund (SELF) (1)
  • Somerville Energy Efficiency Now! (1)
  • Texas LoanSTAR (1)
  • WeatherizeDC (1)
  • Xcel Energy (1)
Residential Program Guide is a resource of the U.S. Department of Energy's Building Technologies Office.
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