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Showing results 1 - 9 of 9

The Dog Days of Summer: Capitalizing on the Pet Market

Author(s)
U.S. Department of Energy
Publication Date
2015
Organizations or Programs
EnergySmart Colorado

This summary from a Better Buildings Residential Network peer exchange call focused on how pet-based marketing can promote residential energy efficiency.

Resource - Topical Presentations

Social Media Tools & Strategies

Author(s)
U.S. Department of Energy
Publication Date
2011
Organizations or Programs
EnergySmart Colorado

This presentation provides a list of resources and tips for running a social media campaign.

Resource - Topical Presentations

Better Buildings Program: Brands & Websites

Author(s)
U.S. Department of Energy
Publication Date
2011
Organizations or Programs
BetterBuildings for Michigan,
CharlestonWISE,
Enhabit,
Community Power Works,
Connecticut Neighbor to Neighbor Energy Challenge,
Efficiency Maine,
emPowerSBC,
Energize Bedford,
Energize Phoenix,
EnergySmart Colorado,
Energy Upgrade California,
EnergyWorks,
Greater Cincinnati Energy Alliance (GCEA),
Green Madison,
BetterBuildings Lowell Energy Upgrade,
Milwaukee Energy Efficiency (Me2),
Missouri Agricultural Energy Saving Team - A Revolutionary Opportunity (MAESTRO),
NeighborWorks H.E.A.T. Squad,
New Hampshire BetterBuildings,
New York State Energy Research and Development Authority (NYSERDA),
reEnergize,
RePower Kitsap,
RePower Bainbridge,
RePower Bremerton

This presentation includes the brands, website addresses, and images for most of the Better Buildings Neighborhood Program partners.

Resource - Topical Presentations

Green with Envy: Neighbor Comparisons and Social Norms in Five Home Energy Report Programs

Author(s)
Kira Ashby and Hilary Forster, Consortium for Energy Efficiency,
Bruce Ceniceros, Sacramento Municipal Utility District,
Bobbi Wilhelm, Puget Sound Energy,
Kim Friebel, Commonwealth Edison,
Rachel Henschel, National Grid,
Shahana Samiullah, Southern California Edison
Publication Date
2012
Organizations or Programs
National Grid,
Southern California Edison,
Puget Sound Energy,
Sacramento Municipal Utility District (SMUD),
Commonwealth Edison Company (ComED)

This paper explores ways in which program administrators are using social norms to spur behavior change and, as a result, curb energy use. In recent years, home energy reports (HER) programs have applied the concept of social norms to the energy efficiency context. These feedback programs inform customers of how their energy consumption compares to their neighbors' and provide other information about their usage, with the goal of enticing customers to change their energy use behavior to improve their relative neighborhood ranking.

Resource - Publications

The Energy Advisor Model: Lessons Learned

Author(s)
Dave Hatchimonji, EnergySmart
Publication Date
2014
Organizations or Programs
EnergySmart Colorado

Overview of lessons learned from EnergySmart Colorado's energy advisor model.

Resource - Program Presentations & Reports

EnergySmart Program Progress Review

Author(s)
Navigant, Inc. (Prepared for Boulder County)
Publication Date
2012
Organizations or Programs
EnergySmart Colorado

This progress report provides community members and others interested in EnergySmart with a clear snapshot of its progress. The report also provides a timeline of energy efficiency policies and programs in Boulder County.

Resource - Program Presentations & Reports

EnergySmart 2014 Marketing Plan and Implementation Guide

Author(s)
EnergySmart
Publication Date
2014
Organizations or Programs
EnergySmart Colorado

This marketing plan describes a social mobilization approach that leverages social networking, including social media, and word-of-mouth marketing to raise awareness and drive customers to program services. It provides strategies and tactics to target audiences most likely to participate, building on market research and audience segmentation to develop a message platform specifically designed to address their key motivating factors and barriers.

Resource - Program Materials

Project Implementation Plan: Colorado Retrofit Ramp-Up Project

Author(s)
EnergySmart
Publication Date
2011
Organizations or Programs
EnergySmart Colorado

Example of an implementation plan developed by EnergySmart Colorado at the beginning of the implementation of its Better Buildings Neighborhood Program.

Resource - Program Materials

Strategic Marketing Services RFP

Author(s)
Eagle County, Colorado
Publication Date
2010
Organizations or Programs
EnergySmart Colorado
This is a sample request for proposals (RFP) from Eagle County, Colorado, for marketing services.
Resource - Program Materials

Content Type

  • Resource (9)

Resource Type

Program Components

  • Program Design & Customer Experience (10)
  • Evaluation & Data Collection (12)
  • (-) Marketing & Outreach (9)
  • Financing (6)
  • Contractor Engagement & Workforce Development (2)

Program Design Phases

  • Strategy Development (3)
  • Planning (3)
  • Implementation (5)
  • Evaluation (3)

States or Territories

  • Arizona (1)
  • California (1)
  • Colorado (7)
  • Illinois (1)
  • Massachusetts (1)
  • Washington (1)

Organizations or Programs

  • Energy Upgrade California (31)
  • Enhabit (20)
  • New York State Energy Research and Development Authority (NYSERDA) (15)
  • Efficiency Maine (14)
  • Energy Impact Illinois (13)
  • Connecticut Neighbor to Neighbor Energy Challenge (11)
  • Greater Cincinnati Energy Alliance (GCEA) (10)
  • Local Energy Alliance Program (LEAP) (10)
  • Austin Energy (9)
  • Community Power Works (9)
  • Efficiency Vermont (9)
  • EnergyWorks (9)
  • RePower Bainbridge (9)
  • RePower Bremerton (9)
  • RePower Kitsap (9)
  • (-) EnergySmart Colorado (8)
  • BetterBuildings for Michigan (7)
  • Energize Phoenix (7)
  • Michigan Saves (7)
  • NOLA WISE (7)
  • Elevate Energy (6)
  • EnergySmart (6)
  • Focus on Energy (6)
  • NeighborWorks H.E.A.T. Squad (6)
  • Denver Energy Challenge (5)
  • Efficiency Nova Scotia (5)
  • Mass Save (5)
  • Southeast Energy Efficiency Alliance (SEEA) (5)
  • Cambridge Energy Alliance (4)
  • CharlestonWISE (4)
  • ShopSmart with JEA (4)
  • Small Town Energy Program (STEP) (4)
  • emPowerSBC (3)
  • Energy Trust of Oregon (3)
  • Illinois Home Performance with Energy Star (3)
  • Keystone Home Energy Loan Program (HELP) (3)
  • New Jersey Home Performance with ENERGY STAR (3)
  • Puget Sound Energy (3)
  • reEnergize (3)
  • Sacramento Municipal Utility District (SMUD) (3)
  • Solar and Energy Loan Fund (SELF) (3)
  • Arizona Public Service (APS) (2)
  • Baltimore Energy Challenge (2)
  • Bend Energy Challenge (2)
  • BetterBuildings Lowell Energy Upgrade (2)
  • Clean Energy Durham (2)
  • CoMo Energy Challenge (2)
  • Energize Bedford (2)
  • Milwaukee Energy Efficiency (Me2) (2)
  • Missouri Agricultural Energy Saving Team - A Revolutionary Opportunity (MAESTRO) (2)
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