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Set realistic expectations for launching and scaling up your program

Many program administrators have found that launching and scaling up a program often takes longer than planned for, especially when forming partnerships with contractors and lenders. New energy efficiency programs often need at least 2-3 years to launch and become fully operational. Across programs...
Tips for Success

Communicate with audiences at least three times; once is not enough

All residential energy efficiency programs have found that outreach needs to be repeated to connect with and remind potential participants about program offerings. As marketing gurus note, the majority of people need to be exposed to a product message at least three times (on separate occasions) to...
Tips for Success

Language matters – use words that resonate with your target audience

Words have power, so many programs decided to use language with positive associations. For example, the Better Buildings Neighborhood Program encouraged use of the term "assessment" instead of "audit" to avoid the negative connotation of a tax audit. "Home energy upgrade" sounds more positive than...
Tips for Success

Marketing and Outreach Partnerships

Author(s)
U.S. Department of Energy
Publication Date
2012
Organizations or Programs
EnergyWorks
In this video interview segment, Liz Robinson with EnergyWorks in Philadelphia, Pennsylvania, talks about the faith-based partnerships EnergyWorks developed to help promote the program.
Resource - Case Studies

In the City of Brotherly Love, Sharing Know-How Leads to Sustainability

Author(s)
U.S. Department of Energy
Publication Date
2013
Organizations or Programs
EnergyWorks
Philadelphia EnergyWorks helped sustain future programs by sharing marketing insights and program data with a local utility partner.
Resource - Case Studies

Content Type

  • Tips for Success (3)
  • Resource (2)

Resource Type

Program Components

  • Market Position & Business Model (3)
  • Program Design & Customer Experience (4)
  • Evaluation & Data Collection (1)
  • (-) Marketing & Outreach (5)
  • Financing (7)
  • Contractor Engagement & Workforce Development (1)

Program Design Phases

  • Overview (1)
  • (-) Strategy Development (5)
  • Planning (4)
  • Implementation (7)

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  • Keystone Home Energy Loan Program (HELP) (2)
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  • Arizona Public Service (APS) (1)
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  • PSE&G New Jersey Multifamily Program (1)
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Residential Program Guide is a resource of the U.S. Department of Energy's Building Technologies Office.
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