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Provide customers with a single point of contact to help them through the upgrade process

While homeowners may be interested in the benefits of an energy upgrade, many are deterred from completing an upgrade project because of the complex and unknown process. Often, a significant portion of homeowners who receive energy assessments do not continue with the upgrades. As part of the Better...
Tips for Success

Help contractors understand the program’s financing options and benefits, so they can communicate to homeowners

Homeowners do not benefit from access to financing if they don’t know about or understand options available to them. Contractors are often the primary transaction point for selling upgrades, and many programs have found that ongoing collaboration with contractors through sales training, regular...
Tips for Success

Follow through with customers

Following up on leads that result from your marketing and outreach efforts quickly and consistently will help your program convert them from interested parties to satisfied customers. Many programs found a sizable drop-off in action if they or their contractors were not able to follow up within a...
Tips for Success

Engage media to garner attention and credibility

Many successful programs found that getting media attention for their offerings and benefits helped add credibility to marketing efforts and expand their reach. By positioning "green" stories or home improvement mini-segments on local television or radio stations, they provided timely content that...
Tips for Success

Quality Assurance Strategies

Author(s)
U.S. Department of Energy
Publication Date
2011
Organizations or Programs
Greater Cincinnati Energy Alliance (GCEA)

This peer exchange call summary focused on the challenges and effective combinations of quality assurance strategies.

Resource - Topical Presentations

Leveraging Service Calls and Emergency Repairs for Energy Efficiency Marketing

Author(s)
U.S. Department of Energy
Publication Date
2014
Organizations or Programs
Greater Cincinnati Energy Alliance (GCEA)

This summary from a Better Buildings Residential Network peer exchange call focused on driving demand for energy efficiency by leveraging service calls and emergency repairs.

Resource - Topical Presentations

Clean Energy Financing Programs: A Decision Resource for States and Communities

Author(s)
U.S. Environmental Protection Agency
Publication Date
2011
Organizations or Programs
Austin Energy,
Bridgeport Housing Authority Energy Efficiency,
City of Pendleton,
OR,
Enhabit,
ClimateSmart Initiative,
Colorado ENERGY STAR Homes,
Connecticut Solar Lease,
Keystone Home Energy Loan Program (HELP),
Long Island Green Homes,
Montana Alternative Energy Revolving Loan Program,
Palm Desert Energy Independence Program,
Sonoma County Energy Independence Program,
Sustainable Connections: Energy Challenge,
Texas LoanSTAR

This U.S. Environmental Protection Agency resource is intended to help state and local governments design finance programs for their jurisdiction. It describes financing program options, key components of these programs, and factors to consider as they make decisions about getting started or updating their programs.

Resource - Publications

What's Working in Residential Energy Efficiency Upgrade Programs: Greater Cincinnati Energy Alliance

Author(s)
Andy Holzhauser, Greater Cincinnati Energy Alliance
Publication Date
2011
Organizations or Programs
Greater Cincinnati Energy Alliance (GCEA)
Presentation on the organization, funding structure, and market focus of the Greater Cincinnati Energy Alliance.
Resource - Program Presentations & Reports

State Energy Efficiency Loan Programs

Author(s)
Alliance to Save Energy
Publication Date
2009
Organizations or Programs
Texas LoanSTAR,
Kansas Energy Efficiency Program,
Keystone Home Energy Loan Program (HELP)
This brief focuses on loan programs in 30 states that are currently providing low- to no-interest loans to finance energy efficiency improvements--from energy-efficient windows to replacement HVAC systems--in the residential, business, and public sectors.
Resource - Case Studies

Content Type

  • Resource (5)
  • Tips for Success (4)

Resource Type

Program Components

  • Market Position & Business Model (1)
  • Program Design & Customer Experience (2)
  • Evaluation & Data Collection (1)
  • Marketing & Outreach (3)
  • Financing (3)

Program Design Phases

  • Overview (5)
  • Strategy Development (21)
  • Planning (20)
  • Implementation (23)
  • (-) Evaluation (9)

States or Territories

  • Alabama (1)
  • California (1)
  • Colorado (2)
  • Connecticut (1)
  • Florida (2)
  • Louisiana (1)
  • Michigan (1)
  • Ohio (7)
  • Oregon (2)
  • Pennsylvania (1)
  • Texas (1)
  • Vermont (1)
  • Virginia (1)

Organizations or Programs

  • Enhabit (24)
  • Connecticut Neighbor to Neighbor Energy Challenge (12)
  • Austin Energy (11)
  • Efficiency Maine (11)
  • Energy Upgrade California (11)
  • Local Energy Alliance Program (LEAP) (10)
  • New York State Energy Research and Development Authority (NYSERDA) (10)
  • Southeast Energy Efficiency Alliance (SEEA) (8)
  • (-) Greater Cincinnati Energy Alliance (GCEA) (7)
  • Michigan Saves (7)
  • EnergySmart (6)
  • EnergySmart Colorado (6)
  • National Grid (6)
  • Community Power Works (5)
  • Efficiency Vermont (5)
  • Elevate Energy (5)
  • Energize Connecticut (5)
  • Energy Impact Illinois (5)
  • Eversource (5)
  • Long Island Green Homes (5)
  • RePower Bainbridge (5)
  • RePower Kitsap (5)
  • Focus on Energy (4)
  • Keystone Home Energy Loan Program (HELP) (4)
  • RePower Bremerton (4)
  • United Illuminating (4)
  • Arizona Public Service (APS) (3)
  • Denver Energy Challenge (3)
  • Energize Phoenix (3)
  • EnergyWorks (3)
  • Low Income Energy Efficiency (LIEE) Program (3)
  • Mass Save (3)
  • NeighborWorks of Western Vermont (3)
  • NOLA WISE (3)
  • Solar and Energy Loan Fund (SELF) (3)
  • AEP Ohio (2)
  • Be SMART (2)
  • BeSmart Maryland (2)
  • BetterBuildings for Michigan (2)
  • CharlestonWISE (2)
  • Efficiency Nova Scotia (2)
  • emPowerSBC (2)
  • Energize New York (2)
  • Energy Trust of Oregon (2)
  • Maryland Home Performance with ENERGY STAR (2)
  • New Jersey Clean Energy Program (2)
  • Puget Sound Energy (2)
  • Sacramento Municipal Utility District (SMUD) (2)
  • ShopSmart with JEA (2)
  • (-) Texas LoanSTAR (2)
Residential Program Guide is a resource of the U.S. Department of Energy's Building Technologies Office.
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