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Set realistic expectations for launching and scaling up your program

Many program administrators have found that launching and scaling up a program often takes longer than planned for, especially when forming partnerships with contractors and lenders. New energy efficiency programs often need at least 2-3 years to launch and become fully operational. Across programs...
Tips for Success

Financial Program Management for Continuous Improvement

Author(s)
U.S. Department of Energy
Publication Date
2011
Organizations or Programs
EnergySmart Colorado,
emPowerSBC
This webcast discussed financial program management.
Resource - Webcast

Using Mobile Applications to Generate Customer Demand

Author(s)
U.S. Department of Energy
Publication Date
2015
Organizations or Programs
Efficiency Nova Scotia

This summary from a Better Buildings Residential Network peer exchange call focused on how to use web and mobile applications to generate and increase customer demand.

Resource - Topical Presentations

Revenue From Contractor Fees

Author(s)
U.S. Department of Energy
Publication Date
2012
Organizations or Programs
Local Energy Alliance Program (LEAP),
BetterBuildings for Michigan

This peer exchange call summary focused on how programs are devising plans for creating a contractor revenue stream and potential fee structures.

Resource - Topical Presentations

Contractor Sales Training

Author(s)
U.S. Department of Energy
Publication Date
2012
Organizations or Programs
EnergyWorks,
Efficiency Maine,
BetterBuildings for Michigan

This peer exchange call summary focused on sales training assistance programs for contractors.

Resource - Topical Presentations

Strategies to Overcome Split Incentive Tenant / Landlord Issues

Author(s)
U.S. Department of Energy
Publication Date
2014
Organizations or Programs
Cambridge Energy Alliance

This summary from a Better Buildings Residential Network peer exchange call focused on challenges and strategies related to split incentives for tenants and landlords.

Resource - Topical Presentations

Using Social Media to Engage the Community in Energy Efficiency
Projects

Author(s)
U.S. Department of Energy
Publication Date
2011
Organizations or Programs
Cambridge Energy Alliance,
Energize Clackamas County,
Green Homes Challenge
This webinar presented ways various programs use social media tools to enhance and promote their energy programs among their communities.
Resource - Topical Presentations

Better Buildings Program: Brands & Websites

Author(s)
U.S. Department of Energy
Publication Date
2011
Organizations or Programs
BetterBuildings for Michigan,
CharlestonWISE,
Enhabit,
Community Power Works,
Connecticut Neighbor to Neighbor Energy Challenge,
Efficiency Maine,
emPowerSBC,
Energize Bedford,
Energize Phoenix,
EnergySmart Colorado,
Energy Upgrade California,
EnergyWorks,
Greater Cincinnati Energy Alliance (GCEA),
Green Madison,
BetterBuildings Lowell Energy Upgrade,
Milwaukee Energy Efficiency (Me2),
Missouri Agricultural Energy Saving Team - A Revolutionary Opportunity (MAESTRO),
NeighborWorks H.E.A.T. Squad,
New Hampshire BetterBuildings,
New York State Energy Research and Development Authority (NYSERDA),
reEnergize,
RePower Kitsap,
RePower Bainbridge,
RePower Bremerton

This presentation includes the brands, website addresses, and images for most of the Better Buildings Neighborhood Program partners.

Resource - Topical Presentations

Program Management and Continuous Improvement for Financing Programs

Author(s)
Chris Lohmann, U.S. Department of Energy
Publication Date
2011
Organizations or Programs
emPowerSBC,
EnergySmart Colorado

Presentation providing an overview of financing programs, a strategy for continuous improvement, tools for program management, a risk management strategy, and common risks associated with financing programs.

Resource - Topical Presentations

Community-Based Social Marketing Toolkit

Author(s)
U.S. Department of Energy
Publication Date
2017
Organizations or Programs
Small Town Energy Program (STEP),
Baltimore Energy Challenge,
Efficiency Maine,
Energy Impact Illinois,
Efficiency Nova Scotia,
CoMo Energy Challenge,
Empower Chattanooga,
Somerville Energy Efficiency Now!,
PG&E,
Seattle City Light,
City of Fort Collins

This toolkit describes how to strengthen residential energy efficiency program outreach and marketing efforts through data-driven, tailored efforts to change behaviors. One of the greatest challenges facing the residential energy efficiency market is motivating people to take steps to save energy. This toolkit provides guidance, resources, and examples for applying community-based social marketing (CBSM) to increase the number of homes that are energy efficient.

Resource - Tools & Calculators

Better Buildings Residential Network Social Media Toolkit

Author(s)
U.S. Department of Energy
Publication Date
2015
Organizations or Programs
Greater Cincinnati Energy Alliance (GCEA),
New York State Energy Research and Development Authority (NYSERDA),
Austin Energy,
Efficiency Nova Scotia,
Enhabit,
EnergyFit Nevada

The Better Buildings Residential Network Social Media toolkit can be used to help residential energy efficiency programs learn to engage potential customers through social media. Social media can build brand awareness concerning home energy upgrades and the entities working on them, which can lead to more energy upgrade projects taking place in the long run. This toolkit will help program managers and their staff with decisions like what social media works best for various program needs. When aligned with other marketing and outreach efforts, social media can be a useful tool in attracting home energy upgrade customers. Note that social media changes constantly, so users of this toolkit need to regularly reassess their methods and review results to ensure goals are being met.

Resource - Tools & Calculators

Behavior Change Programs: Status and Impact

Author(s)
American Council for an Energy-Efficient Economy
Publication Date
2016
Organizations or Programs
Vermont Home Energy Challenge,
Efficiency Nova Scotia,
Narragansett EnergyWise,
Cool California Challenge,
San Diego Energy Challenge,
Narragansett Residential New Construction Program

Utilities and regulators increasingly rely on behavior change programs as essential parts of their demand side management (DSM) portfolios. This report evaluates the effectiveness of currently available programs, focusing on programs that have been assessed for energy savings. This report focuses on behavior change programs that primarily rely on social-science-based strategies instead of traditional approaches such as incentives, rebates, pricing, or legal and policy strategies. The objective is to help program administrators choose effective behavior change programs for their specific purposes.

Resource - Publications

Verifying Energy Efficiency Job Creation: Current Practices and Recommendations

Author(s)
American Council for an Energy-Efficient Economy
Publication Date
2015
Organizations or Programs
New York State Energy Research and Development Authority (NYSERDA),
Tennessee Valley Authority (TVA),
Energy Right Solutions for Buisness,
Energy Right Solutions for Industry,
Efficiency Nova Scotia,
National Grid Energy Efficiency Program,
Energy Trust of Oregon,
Energy Efficiency and Renewable Energy Programs,
Enhabit,
District of Columbia Sustainable Energy Utility,
BC Hydro,
Ontario Power Authority Industrial Accelerator Program,
Elevate Energy

Among the many benefits ascribed to energy efficiency is the fact that it can help create jobs. Although this is often used to motivate investments in efficiency programs, verifying job creation benefits is more complicated than it might seem at first. This paper identifies some of the issues that contribute to a lack of consistency in attempts to verify efficiency-related job creation. It then proposes an analytically rigorous and tractable framework for program evaluators to use in future assessments.

Resource - Publications

Reactions to the Residential Retrofit Roundtable Recommendations

Author(s)
Richard Faesy and Chris Kramer, Energy Futures Group (Prepared for the Energy Foundation)
Publication Date
2013
Organizations or Programs
Enhabit,
Michigan Saves,
BetterBuildings for Michigan,
Local Energy Alliance Program (LEAP),
NeighborWorks H.E.A.T. Squad,
Energy Works,
Keystone Home Energy Loan Program (HELP),
Efficiency Maine,
Greater Cincinnati Energy Alliance (GCEA)

This report explores the approaches and research needs identified in the Building Retrofit Industry and Market (BRIM) Initiative through in-depth discussion with residential energy upgrade experts including a discussion of Marketing & Outreach and the program/contractor interface.

Resource - Publications

Better Buildings Neighborhood Program Grantee Incentives

Author(s)
U.S. Department of Energy
Publication Date
2012
Organizations or Programs
Atlanta SHINE,
Be SMART,
Beacon Communities Project,
BetterBuildings for Michigan,
BetterBuildings for Greensboro,
BetterBuildings Lowell Energy Upgrade,
Camden POWER - A Better Buildings Initiative,
CarrboroWISE,
City of Indianapolis Better Buildings Program,
Chapel Hill WISE,
CharlestonWISE,
Enhabit,
Community Alliance for Energy Efficiency (Cafe2),
Community Power Works,
Connecticut Neighbor to Neighbor Energy Challenge,
DecaturWISE,
Efficiency Maine,
emPowerSBC,
Energize Phoenix,
EnergyFit Nevada,
Energy Impact Illinois,
EnergySmart,
Energy Upgrade California,
EnergyWorks,
Fayette County Better Buildings Initiative,
Greater Cincinnati Energy Alliance (GCEA),
Huntsville WISE,
Local Energy Alliance Program (LEAP),
Michigan Saves,
Missouri Agricultural Energy Saving Team - A Revolutionary Opportunity (MAESTRO),
NeighborWorks H.E.A.T. Squad,
New York State Energy Research and Development Authority (NYSERDA),
reEnergize,
RePower Kitsap,
RePower Bainbridge,
RePower Bremerton,
Richmond Regional Energy Alliance (RREA),
ShopSmart with JEA,
Solar and Energy Loan Fund (SELF),
Small Town Energy Program (STEP),
Wisconsin Energy Conservation Corporation (WECC),
Southeast Energy Efficiency Alliance (SEEA)

This publication summarizes some of the incentives offered by Better Buildings Neighborhood Program partners.

Resource - Publications

Cambridge Energy Alliance's Residential and Small Business Communications and Marketing Strategy

Author(s)
Hattaway Communications
Publication Date
2007
Organizations or Programs
Cambridge Energy Alliance
This marketing strategy includes the goals and objectives the Cambridge (Massachusetts) Energy Alliance set out to meet.
Resource - Publications

Overview of Marketing Methods for Local Retrofit Programs

Author(s)
Oak Ridge National Laboratory
Publication Date
2011
Organizations or Programs
Cambridge Energy Alliance,
Greater Cincinnati Energy Alliance (GCEA),
Neighborhood Energy Action Partnership,
WeatherizeDC
This report shares strategies for marketing local energy efficiency programs, particularly through focused messaging, leveraging partnerships, and social media.
Resource - Publications

Better Buildings for Michigan Neighborhood Sweep Summary Report

Author(s)
BetterBuildings for Michigan
Publication Date
2011
Organizations or Programs
BetterBuildings for Michigan
This report summarizes the results of five neighborhood sweeps, covering more than 2,000 households in Michigan.
Resource - Program Presentations & Reports

Marketing & Outreach Strategy Research

Author(s)
U.S. Department of Energy
Publication Date
2010
Organizations or Programs
Cambridge Energy Alliance,
Energy Impact Illinois,
Enhabit,
Energy Upgrade California

This presentation summarizes the market research that was performed by various Better Buildings Neighborhood Program partners.

Resource - Program Presentations & Reports

Effective Incentive Structures: Michigan

Author(s)
Mary Templeton, BetterBuildings for Michigan
Publication Date
2012
Organizations or Programs
BetterBuildings for Michigan

Presentation on how Michigan Saves realigned its incentives to encourage more projects with significant energy savings potential.

Resource - Program Presentations & Reports

March Energy Madness

Author(s)
U.S. Department of Energy
Publication Date
2017
Organizations or Programs
Denver Energy Challenge,
Efficiency Nova Scotia,
Energize Delaware,
Watt Watchers,
Empower Chattanooga,
Energy Upgrade California

This presentation includes examples of 16 programs' creative marketing materials.  The Better Buildings Residential Network held a March Madness tournament to find the most creative residential energy efficiency messages during March Peer Exchange Calls. Sixteen marketing campaigns were featured in a bracket challenge on the calls, and participants made their picks. Residential Network member the Fuel Fund of Maryland was chosen as the winning message for its Watt Watchers campaign.

Resource - Program Materials

BetterBuildings for Michigan Power Mailers

Author(s)
BetterBuildings for Michigan
Publication Date
2011
Organizations or Programs
BetterBuildings for Michigan

These BetterBuildings for Michigan mailers show satisfied program customers claiming they have the power to make changes and bring results by increasing the efficiency of their homes.

Resource - Program Materials

Brand Standards Tool Kit

Author(s)
BetterBuildings for Michigan
Publication Date
2010
Organizations or Programs
BetterBuildings for Michigan
This branding guide was developed for BetterBuildings for Michigan staff so they can consistently use the program's look and feel, messages, and tone in marketing and outreach materials.
Resource - Program Materials

BetterBuildings for Michigan Early Adopter Poster and Postcards

Author(s)
BetterBuildings for Michigan
Publication Date
2013
Organizations or Programs
BetterBuildings for Michigan
These outreach materials from BetterBuildings for Michigan include a photograph and quote from credible members of the Grand Valley State University (GSVU) community that served as early adopters for the program.
Resource - Program Materials

Improving Quality Through Performance Metrics

Author(s)
U.S. Department of Energy
Publication Date
2012
Organizations or Programs
BetterBuildings for Michigan

This video explains how Better Buildings for Michigan's performance metrics and quality assurance enabled them to encourage high-performing contractors, to help underperforming contractors improve, and ultimately to dismiss some contractors.

Resource - Case Studies

It's Academic: BetterBuildings for Michigan Partners With University to Reach Employees

Author(s)
U.S. Department of Energy
Publication Date
2013
Organizations or Programs
BetterBuildings for Michigan
This Focus Series interview discusses the semester-long, employer-assisted partnership between BetterBuildings for Michigan and Grand Valley State University (GVSU). This successful partnership involved an early adopter outreach campaign and served as a model for other program partnerships.
Resource - Case Studies

Spotlight on Michigan: Experiment to Find the Right Mix of Incentives

Author(s)
U.S. Department of Energy
Publication Date
2012
Organizations or Programs
BetterBuildings for Michigan

This case study discusses BetterBuildings for Michigan's targeted outreach campaigns which applied varying incentives and outreach strategies to neighborhoods with a goal to understand which rebates and strategies work best in the target communities.

Resource - Case Studies

Content Type

  • Resource (26)
  • Tips for Success (1)

Resource Type

Program Components

  • Program Design & Customer Experience (4)
  • Evaluation & Data Collection (2)
  • Marketing & Outreach (17)
  • Financing (5)
  • Contractor Engagement & Workforce Development (4)

Program Design Phases

  • Strategy Development (15)
  • Planning (20)
  • Implementation (19)
  • Evaluation (6)

States or Territories

  • Alabama (2)
  • Alaska (1)
  • Arizona (1)
  • British Columbia (1)
  • California (6)
  • Colorado (3)
  • Connecticut (1)
  • Delaware (1)
  • Illinois (3)
  • Indiana (1)
  • Maine (2)
  • Maryland (3)
  • Massachusetts (3)
  • Michigan (10)
  • Minnesota (1)
  • Missouri (2)
  • Nevada (1)
  • New York (3)
  • Nova Scotia (2)
  • Ohio (2)
  • Ontario (1)
  • Oregon (4)
  • Pennsylvania (1)
  • Rhode Island (2)
  • Tennessee (1)
  • Texas (1)
  • Virginia (2)
  • Washington (2)
  • Washington DC (1)
  • Wisconsin (1)

Organizations or Programs

  • Enhabit (64)
  • Energy Upgrade California (49)
  • New York State Energy Research and Development Authority (NYSERDA) (45)
  • Efficiency Maine (37)
  • Austin Energy (34)
  • Michigan Saves (28)
  • Local Energy Alliance Program (LEAP) (26)
  • RePower Bainbridge (25)
  • Efficiency Vermont (24)
  • Greater Cincinnati Energy Alliance (GCEA) (24)
  • Elevate Energy (23)
  • Energy Impact Illinois (23)
  • EnergySmart Colorado (23)
  • RePower Kitsap (22)
  • Community Power Works (21)
  • RePower Bremerton (21)
  • Connecticut Neighbor to Neighbor Energy Challenge (20)
  • EnergySmart (20)
  • EnergyWorks (20)
  • Southeast Energy Efficiency Alliance (SEEA) (16)
  • Keystone Home Energy Loan Program (HELP) (15)
  • NeighborWorks H.E.A.T. Squad (15)
  • (-) BetterBuildings for Michigan (13)
  • Focus on Energy (12)
  • Energize Phoenix (11)
  • Energize Connecticut (9)
  • Energy Trust of Oregon (9)
  • Mass Save (9)
  • BetterBuildings for Greensboro (8)
  • Denver Energy Challenge (8)
  • NOLA WISE (8)
  • Sacramento Municipal Utility District (SMUD) (8)
  • ShopSmart with JEA (8)
  • Arizona Public Service (APS) (7)
  • Be SMART (7)
  • Long Island Green Homes (7)
  • Milwaukee Energy Efficiency (Me2) (7)
  • National Grid (7)
  • NeighborWorks of Western Vermont (7)
  • Texas LoanSTAR (7)
  • CharlestonWISE (6)
  • (-) Efficiency Nova Scotia (6)
  • Energy Outreach Colorado (6)
  • New Jersey Home Performance with ENERGY STAR (6)
  • reEnergize (6)
  • Build It Green (5)
  • (-) Cambridge Energy Alliance (5)
  • Community Energy Challenge (5)
  • (-) emPowerSBC (5)
  • Energize New York (5)
Residential Program Guide is a resource of the U.S. Department of Energy's Building Technologies Office.
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