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This peer exchange call summary focused on how programs are devising plans for creating a contractor revenue stream and potential fee structures.
This peer exchange call summary focused on sales training assistance programs for contractors.
This summary from a Better Buildings Residential Network peer exchange call focused on using social media for long-term branding and marketing.
This peer exchange call summary focused on tracking and using data to support revenue streams.
This presentation includes the brands, website addresses, and images for most of the Better Buildings Neighborhood Program partners.
This report explores the approaches and research needs identified in the Building Retrofit Industry and Market (BRIM) Initiative through in-depth discussion with residential energy upgrade experts including a discussion of Marketing & Outreach and the program/contractor interface.
This publication summarizes some of the incentives offered by Better Buildings Neighborhood Program partners.
Presentation on how Michigan Saves realigned its incentives to encourage more projects with significant energy savings potential.
This presentation includes examples of 16 programs' creative marketing materials. The Better Buildings Residential Network held a March Madness tournament to find the most creative residential energy efficiency messages during March Peer Exchange Calls. Sixteen marketing campaigns were featured in a bracket challenge on the calls, and participants made their picks. Residential Network member the Fuel Fund of Maryland was chosen as the winning message for its Watt Watchers campaign.
These BetterBuildings for Michigan mailers show satisfied program customers claiming they have the power to make changes and bring results by increasing the efficiency of their homes.
This video explains how Better Buildings for Michigan's performance metrics and quality assurance enabled them to encourage high-performing contractors, to help underperforming contractors improve, and ultimately to dismiss some contractors.
This case study discusses Denver Energy Challenge's adjustment from focusing on door-to-door outreach to an energy advisor model that allowed customers to receive one on one support throughout the home energy upgrade process.
This case study discusses BetterBuildings for Michigan's targeted outreach campaigns which applied varying incentives and outreach strategies to neighborhoods with a goal to understand which rebates and strategies work best in the target communities.