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Adapt messages to your primary target audience’s needs

Many programs found that market research can help identify, segment, and characterize audiences to understand how to prioritize them. A comprehensive evaluation of over 140 programs across the United States found that programs had greater success when they identified specific target populations...
Tips for Success

A Field Guide to Utility-Run Behavior Programs: Making Sense of Variety

Author(s)
State and Local Energy Efficiency Action Network
Publication Date
2014
Organizations or Programs
Efficiency Vermont

This webcast covers a report that is a comparative analysis of utility-run behavior programs, which lays the groundwork for further program development by developing a classification scheme, or taxonomy, that sorts programs into discrete categories.

Resource - Webcast

Door-to-Door Outreach and Tracking Impacts

Author(s)
U.S. Department of Energy
Publication Date
2010
Organizations or Programs
Efficiency Vermont

This webcast discusses door-to-door campaigns and how to track the impacts of these campaigns.

Resource - Webcast

Designing Effective Incentives to Drive Residential Retrofit Program Participation

Author(s)
U.S. Department of Energy
Publication Date
2010
Organizations or Programs
Austin Energy,
Efficiency Maine,
New Jersey Home Performance with ENERGY STAR,
New York State Energy Research and Development Authority (NYSERDA),
Efficiency Vermont

This webcast covers information about designing effective incentives to drive residential retrofit program participation.

Resource - Webcast

Workforce Development and Sales Training for Energy Efficiency Contractors

Author(s)
Elizabeth Stuart, Lawrence Berkeley National Laboratory
Publication Date
2011
Organizations or Programs
Efficiency Maine,
Efficiency Vermont
This webcast reports on the energy efficiency services sector workforce size, expectations for growth, and training needs and features a case studies from Efficiency Vermont and Efficiency Maine.
Resource - Webcast

How to Design and Market Energy Efficiency Programs to Specific Neighborhoods

Author(s)
Michelle Leigh, County of Volusia, Florida,
Andrea Petzel, City of Seattle, Washington,
Lilah Glick, Greater Cincinnati Energy Alliance
Publication Date
2011
Organizations or Programs
Community Power Works,
Volusia County,
FL,
Greater Cincinnati Energy Alliance (GCEA)

This webcast offers information on successful marketing strategies, as well as design considerations and market research insights for creating and marketing successful projects in specific neighborhoods.

Resource - Webcast

Better Buildings Program: Brands & Websites

Author(s)
U.S. Department of Energy
Publication Date
2011
Organizations or Programs
BetterBuildings for Michigan,
CharlestonWISE,
Enhabit,
Community Power Works,
Connecticut Neighbor to Neighbor Energy Challenge,
Efficiency Maine,
emPowerSBC,
Energize Bedford,
Energize Phoenix,
EnergySmart Colorado,
Energy Upgrade California,
EnergyWorks,
Greater Cincinnati Energy Alliance (GCEA),
Green Madison,
BetterBuildings Lowell Energy Upgrade,
Milwaukee Energy Efficiency (Me2),
Missouri Agricultural Energy Saving Team - A Revolutionary Opportunity (MAESTRO),
NeighborWorks H.E.A.T. Squad,
New Hampshire BetterBuildings,
New York State Energy Research and Development Authority (NYSERDA),
reEnergize,
RePower Kitsap,
RePower Bainbridge,
RePower Bremerton

This presentation includes the brands, website addresses, and images for most of the Better Buildings Neighborhood Program partners.

Resource - Topical Presentations

Reaching More Residents: Opportunities for Increasing Participation in Multifamily Energy Efficiency Programs

Author(s)
American Council for an Energy-Efficient Economy
Publication Date
2016
Organizations or Programs
Focus on Energy,
National Grid Rhode Island,
DC Sustainable Energy Utility Low-Income Multifamily Initiative,
Bay Area Regional Energy Network Multifamily Building Enhancements,
Con Edison Multifamily Energy Efficiency Program,
Con Edison Multifamily Low Income Program,
Puget Sound Energy,
Xcel Energy,
Elevate Energy,
Energy Trust of Oregon,
Public Service Electric and Gas Multifamily Program,
Pacific Gas & Electric Company,
Arizona Public Service (APS) Company,
Austin Energy,
Efficiency Vermont,
CenterPoint Energy,
New York State Energy Research and Development Authority (NYSERDA)

The multifamily sector can be hard to reach when it comes to energy efficiency programs. Besides being diverse and complex, the sector presents a unique set of challenges to efficiency investments. The result is that multifamily customers are often underserved by energy efficiency programs. Drawing on data requests and interviews with program administrators, this report summarizes the challenges to program participation and identifies best practices that programs can use to reach and retain large numbers of multifamily participants.

Resource - Publications

Better Buildings Neighborhood Program Grantee Incentives

Author(s)
U.S. Department of Energy
Publication Date
2012
Organizations or Programs
Atlanta SHINE,
Be SMART,
Beacon Communities Project,
BetterBuildings for Michigan,
BetterBuildings for Greensboro,
BetterBuildings Lowell Energy Upgrade,
Camden POWER - A Better Buildings Initiative,
CarrboroWISE,
City of Indianapolis Better Buildings Program,
Chapel Hill WISE,
CharlestonWISE,
Enhabit,
Community Alliance for Energy Efficiency (Cafe2),
Community Power Works,
Connecticut Neighbor to Neighbor Energy Challenge,
DecaturWISE,
Efficiency Maine,
emPowerSBC,
Energize Phoenix,
EnergyFit Nevada,
Energy Impact Illinois,
EnergySmart,
Energy Upgrade California,
EnergyWorks,
Fayette County Better Buildings Initiative,
Greater Cincinnati Energy Alliance (GCEA),
Huntsville WISE,
Local Energy Alliance Program (LEAP),
Michigan Saves,
Missouri Agricultural Energy Saving Team - A Revolutionary Opportunity (MAESTRO),
NeighborWorks H.E.A.T. Squad,
New York State Energy Research and Development Authority (NYSERDA),
reEnergize,
RePower Kitsap,
RePower Bainbridge,
RePower Bremerton,
Richmond Regional Energy Alliance (RREA),
ShopSmart with JEA,
Solar and Energy Loan Fund (SELF),
Small Town Energy Program (STEP),
Wisconsin Energy Conservation Corporation (WECC),
Southeast Energy Efficiency Alliance (SEEA)

This publication summarizes some of the incentives offered by Better Buildings Neighborhood Program partners.

Resource - Publications

Driving Demand for Home Energy Improvements

Author(s)
Lawrence Berkeley National Laboratory
Publication Date
2010
Organizations or Programs
City of Houston's Residential Energy Efficiency Program,
Energy Smackdown,
Hood River Conservation Project,
City of Houston's Residential Energy Efficiency Program,
Jasper Energy Efficiency Project,
Keystone Home Energy Loan Program (HELP),
Long Island Green Homes,
Marshfield Energy Challenge,
New London Resource Project,
New York State Energy Research and Development Authority (NYSERDA),
Take Charge Challenge,
Twin Cities One Stop Program,
Efficiency Vermont,
WeatherizeDC

This guide provides an assessment of various approaches to Marketing & Outreach for home energy efficiency improvements.

Resource - Publications

Strategies for Improving Efficiency in Delivering Efficiency

Author(s)
Cynthia Adams, Local Energy Alliance Program,
Larry Earegood, Consumers Energy (MI),
John Schott, NYSERDA,
Gavin Hastings, Arizona Public Service,
Emily Salzberg, Washington State University Energy,
Adam Buick, Community Power Works (WA),
Bob Knight, BKi
Publication Date
2014
Organizations or Programs
Arizona Public Service (APS),
Community Power Works,
Energy Upgrade California,
Local Energy Alliance Program (LEAP),
Michigan Home Performance with ENERGY STAR,
New York State Energy Research and Development Authority (NYSERDA),
RePower Kitsap

Quick summaries of strategies various programs have used to improve the efficiency of delivering efficiency.

Resource - Program Presentations & Reports

Seattle Community Power Works Fall 2012 Progress Report

Author(s)
Washington State University Energy Program
Publication Date
2012
Organizations or Programs
Community Power Works
This mid-program evaluation includes extensive analysis of program sectors, including results of surveys of participants, and summarizes lessons learned to date.
Resource - Program Presentations & Reports

Marketing & Outreach: Lessons from Vermont

Author(s)
Emily Levin, Efficiency Vermont
Publication Date
2012
Organizations or Programs
Efficiency Vermont
Presentation that shares Marketing & Outreach lessons learned from Vermont.
Resource - Program Presentations & Reports

Shared Value in Utility and Efficiency Partnerships - Vermont Energy Investment Corporation

Author(s)
Nikki Kuhn, Vermont Energy Investment Corporation
Publication Date
2012
Organizations or Programs
Energize Phoenix,
Connecticut Neighbor to Neighbor Energy Challenge,
Local Energy Alliance Program (LEAP),
Long Island Power Authority (LIPA),
Efficiency Vermont
Presentation that focuses on grantee program-utility partnership models.
Resource - Program Presentations & Reports

Community Power Works of Seattle Planning Presentation

Author(s)
Community Power Works
Publication Date
2010
Organizations or Programs
Community Power Works
This planning document from Community Power Works of Seattle, Washington, includes flow charts and tables designed to help guide both the initial launch of the program, which includes setting goals, and its ongoing development.
Resource - Program Presentations & Reports

City of Greensboro Better Buildings Project: Market Assessment

Author(s)
Environmental Finance Center at The University of North Carolina at Chapel Hill
Publication Date
2011
Organizations or Programs
BetterBuildings for Greensboro
This market assessment for the City of Greensboro, North Carolina identifies the customers and potential demand for an energy efficiency upgrade financing program.
Resource - Program Presentations & Reports

Understanding Your Market Through Research and Testing

Author(s)
U.S. Department of Energy
Publication Date
2012
Organizations or Programs
Efficiency Vermont

In this video interview segment, Emily Levin of Vermont Energy Investment Corporation shares the importance of market research.

Resource - Case Studies

Data-Driven Mailing Helps Heat Up Untapped Seattle Market

Author(s)
U.S. Department of Energy
Publication Date
2013
Organizations or Programs
Community Power Works
This case study explains how Community Power Works segmented its primary audience by focusing on owners of oil-heated homes with great results. This case study shares the program's outreach strategy and tactics for recruiting owners of oil-heated homes.
Resource - Case Studies

Spotlight on Seattle, Washington: Community Partnerships Work to Extend Program Reach

Author(s)
U.S. Department of Energy
Publication Date
2011
Organizations or Programs
Community Power Works
This case study shares how Seattle's Community Power Works engaged a vast network of partners to build on existing capacity and knowledge, extending the reach of its program in a short period of time.
Resource - Case Studies

Content Type

  • Resource (18)
  • Tips for Success (1)

Resource Type

Program Components

  • Market Position & Business Model (9)
  • Program Design & Customer Experience (22)
  • Evaluation & Data Collection (9)
  • (-) Marketing & Outreach (19)
  • Financing (10)
  • Contractor Engagement & Workforce Development (12)

Program Design Phases

  • Strategy Development (11)
  • Planning (7)
  • Implementation (13)
  • Evaluation (5)

States or Territories

  • Alabama (1)
  • Alberta (1)
  • Arizona (4)
  • California (3)
  • Florida (2)
  • Illinois (1)
  • Maine (2)
  • Massachusetts (1)
  • Minnesota (1)
  • New York (1)
  • North Carolina (1)
  • Oregon (1)
  • Rhode Island (1)
  • Texas (1)
  • Vermont (5)
  • Washington (5)
  • Washington DC (1)
  • Wisconsin (1)

Organizations or Programs

  • Energy Upgrade California (31)
  • Enhabit (20)
  • New York State Energy Research and Development Authority (NYSERDA) (15)
  • Efficiency Maine (14)
  • Energy Impact Illinois (13)
  • Connecticut Neighbor to Neighbor Energy Challenge (11)
  • Greater Cincinnati Energy Alliance (GCEA) (10)
  • Local Energy Alliance Program (LEAP) (10)
  • Austin Energy (9)
  • (-) Community Power Works (9)
  • (-) Efficiency Vermont (9)
  • EnergyWorks (9)
  • RePower Bainbridge (9)
  • RePower Bremerton (9)
  • RePower Kitsap (9)
  • EnergySmart Colorado (8)
  • BetterBuildings for Michigan (7)
  • Energize Phoenix (7)
  • Michigan Saves (7)
  • NOLA WISE (7)
  • Elevate Energy (6)
  • EnergySmart (6)
  • Focus on Energy (6)
  • NeighborWorks H.E.A.T. Squad (6)
  • Denver Energy Challenge (5)
  • Efficiency Nova Scotia (5)
  • Mass Save (5)
  • Southeast Energy Efficiency Alliance (SEEA) (5)
  • Cambridge Energy Alliance (4)
  • CharlestonWISE (4)
  • ShopSmart with JEA (4)
  • Small Town Energy Program (STEP) (4)
  • emPowerSBC (3)
  • Energy Trust of Oregon (3)
  • Illinois Home Performance with Energy Star (3)
  • Keystone Home Energy Loan Program (HELP) (3)
  • New Jersey Home Performance with ENERGY STAR (3)
  • Puget Sound Energy (3)
  • reEnergize (3)
  • Sacramento Municipal Utility District (SMUD) (3)
  • Solar and Energy Loan Fund (SELF) (3)
  • Arizona Public Service (APS) (2)
  • Baltimore Energy Challenge (2)
  • Bend Energy Challenge (2)
  • BetterBuildings Lowell Energy Upgrade (2)
  • Clean Energy Durham (2)
  • CoMo Energy Challenge (2)
  • Energize Bedford (2)
  • Milwaukee Energy Efficiency (Me2) (2)
  • Missouri Agricultural Energy Saving Team - A Revolutionary Opportunity (MAESTRO) (2)
Residential Program Guide is a resource of the U.S. Department of Energy's Building Technologies Office.
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