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Incentivize the action you want your customer to take

Successful programs know that it is not enough to get customers interested in their services. They know that homeowners that receive assessments but don’t undertake upgrades don’t receive the benefits of energy efficiency—and programs don’t get credit for energy savings. Instead of emphasizing...
Tips for Success

Make upgrade options clear and concise for customers

Programs in many regions of the U.S. find that the concept of home performance is new to homeowners. Homeowners may not know how energy efficiency measures compare (e.g., energy savings benefits of insulation versus new windows) or have not heard about some effective measures, such as air sealing...
Tips for Success

Motivate action through financial incentives and time-limited offers

Incentives can be the easiest approach to overcome motivation barriers and attract customers’ and contractors’ attention, as long as the upgrade and reimbursement processes are kept simple and easy to follow. Successful programs have found incentives help entice customers to complete upgrades...
Tips for Success

How to Design a Community Energy Alliance

Author(s)
Ben Taube and Jolyn Newton, Southeast Energy Efficiency Alliance,
Eric Mackres, American Council for an Energy-Efficient Economy
Publication Date
2010
Organizations or Programs
City of Decatur Kilowatt Crackdown,
Community Energy Challenge,
Go Green Nashville,
Local Energy Alliance Program (LEAP)
Webcast on how to design a community energy alliance.
Resource - Webcast

Contractor Pricing

Author(s)
U.S. Department of Energy
Publication Date
2012
Organizations or Programs
Austin Energy

This peer exchange call summary focused on the relationship between contract pricing and customers.

Resource - Topical Presentations

Catalyzing Efficiency: Unlocking Energy Information and Value in Apartment Buildings

Author(s)
Institute for Market Transformation
Publication Date
2016
Organizations or Programs
Elevate Energy,
Austin Energy,
New York State Energy Research and Development Authority (NYSERDA),
Mass Save,
City of New York’s Retrofit Accelerator,
Seattle RENEW Multi-Family Housing Program

This report explores how governments and energy efficiency implementers could help stakeholders better analyze and act upon building performance data to unlock savings.

Resource - Publications

A Policymaker’s Guide to Scaling Home Energy Upgrades

Author(s)
State and Local Energy Efficiency Action Network
Publication Date
2015
Organizations or Programs
EnergySmart,
New York State Energy Research and Development Authority (NYSERDA),
Enhabit,
Mass Save,
Tennessee Valley Authority (TVA),
Manitoba Hydro,
Keystone Home Energy Loan Program (HELP),
Michigan Saves,
Warehouse for Energy Efficiency Loans,
Austin Energy,
Efficiency Vermot,
Midwest Energy Efficiency Alliance,
Illinois Home Performance with Energy Star,
Build It Green,
Earth Advantage,
Elevate Energy,
Arizona Public Service (APS),
Pacific Gas and Electric Company,
NeighborWorks H.E.A.T. Squad

This Guide is designed to help state and local policymakers to take full advantage of new policy developments by providing them with a comprehensive set of tools to support launching or accelerating residential energy efficiency programs. The Guide focuses on four categories of policies that have proven particularly effective in providing a framework within which residential energy efficiency programs can thrive: incentives and financing, making the value of energy efficiency visible in the real estate market, data access and standardization, and supporting utility system procurement of energy efficiency.

Resource - Publications

Content Type

  • Resource (4)
  • Tips for Success (3)

Resource Type

Program Components

  • Market Position & Business Model (1)
  • Program Design & Customer Experience (5)
  • Evaluation & Data Collection (1)
  • Marketing & Outreach (2)
  • Contractor Engagement & Workforce Development (1)

Program Design Phases

  • Overview (3)
  • Strategy Development (5)
  • Planning (4)
  • Implementation (6)
  • Evaluation (1)

States or Territories

  • Alabama (1)
  • Alaska (1)
  • Arizona (5)
  • Arkansas (1)
  • California (7)
  • Colorado (1)
  • Connecticut (1)
  • Delaware (1)
  • Florida (4)
  • (-) Georgia (3)
  • Hawaii (1)
  • Illinois (4)
  • Kansas (2)
  • Kentucky (1)
  • Maine (6)
  • Manitoba (1)
  • Maryland (2)
  • Massachusetts (3)
  • (-) Michigan (5)
  • Minnesota (2)
  • Missouri (3)
  • Montana (1)
  • Nevada (1)
  • New Hampshire (2)
  • New Jersey (3)
  • New York (8)
  • North Carolina (2)
  • Ohio (2)
  • Oklahoma (1)
  • Oregon (10)
  • Pennsylvania (4)
  • Rhode Island (2)
  • South Dakota (1)
  • Texas (29)
  • Utah (1)
  • Vermont (5)
  • Virginia (2)
  • Washington (5)
  • Washington DC (3)
  • Wisconsin (5)

Organizations or Programs

  • Michigan Saves (22)
  • BetterBuildings for Michigan (10)
  • (-) Austin Energy (6)
  • New York State Energy Research and Development Authority (NYSERDA) (6)
  • Elevate Energy (4)
  • Enhabit (4)
  • Southeast Energy Efficiency Alliance (SEEA) (4)
  • Efficiency Maine (3)
  • Energy Outreach Colorado (3)
  • EnergyWorks (3)
  • Greater Cincinnati Energy Alliance (GCEA) (3)
  • Local Energy Alliance Program (LEAP) (3)
  • Efficiency Vermont (2)
  • EnergySmart (2)
  • Keystone Home Energy Loan Program (HELP) (2)
  • Mass Save (2)
  • NeighborWorks H.E.A.T. Squad (2)
  • NOLA WISE (2)
  • Arizona Public Service (APS) (1)
  • Beacon Communities Project (1)
  • BeSmart Maryland (1)
  • Build It Green (1)
  • CharlestonWISE (1)
  • (-) Community Energy Challenge (1)
  • Connecticut Neighbor to Neighbor Energy Challenge (1)
  • Consumers Energy (1)
  • Consumers Energy Smart Energy Challenge (1)
  • DecaturWISE (1)
  • Denver Energy Challenge (1)
  • Earth Advantage (1)
  • Efficiency Vermot (1)
  • Energize Connecticut (1)
  • Energize Delaware (1)
  • Energize New York (1)
  • Energize Phoenix (1)
  • Energy Upgrade California (1)
  • Focus on Energy (1)
  • Illinois Home Performance with Energy Star (1)
  • Kansas How$mart (1)
  • Lean and Green Michigan (1)
  • Manitoba Hydro (1)
  • Midwest Energy Efficiency Alliance (1)
  • Milwaukee Energy Efficiency (Me2) (1)
  • Pacific Gas and Electric Company (1)
  • Sacramento Municipal Utility District (SMUD) (1)
  • SustainableWorks (1)
  • Tennessee Valley Authority (TVA) (1)
  • Texas LoanSTAR (1)
  • Warehouse for Energy Efficiency Loans (1)
  • Watt Watchers (1)
Residential Program Guide is a resource of the U.S. Department of Energy's Building Technologies Office.
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