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Motivate action through financial incentives and time-limited offers

Incentives can be the easiest approach to overcome motivation barriers and attract customers’ and contractors’ attention, as long as the upgrade and reimbursement processes are kept simple and easy to follow. Successful programs have found incentives help entice customers to complete upgrades...
Tips for Success

Better Buildings Residential Network Social Media Toolkit

Author(s)
U.S. Department of Energy
Publication Date
2015
Organizations or Programs
Greater Cincinnati Energy Alliance (GCEA),
New York State Energy Research and Development Authority (NYSERDA),
Austin Energy,
Efficiency Nova Scotia,
Enhabit,
EnergyFit Nevada

The Better Buildings Residential Network Social Media toolkit can be used to help residential energy efficiency programs learn to engage potential customers through social media. Social media can build brand awareness concerning home energy upgrades and the entities working on them, which can lead to more energy upgrade projects taking place in the long run. This toolkit will help program managers and their staff with decisions like what social media works best for various program needs. When aligned with other marketing and outreach efforts, social media can be a useful tool in attracting home energy upgrade customers. Note that social media changes constantly, so users of this toolkit need to regularly reassess their methods and review results to ensure goals are being met.

Resource - Tools & Calculators

Reaching More Residents: Opportunities for Increasing Participation in Multifamily Energy Efficiency Programs

Author(s)
American Council for an Energy-Efficient Economy
Publication Date
2016
Organizations or Programs
Focus on Energy,
National Grid Rhode Island,
DC Sustainable Energy Utility Low-Income Multifamily Initiative,
Bay Area Regional Energy Network Multifamily Building Enhancements,
Con Edison Multifamily Energy Efficiency Program,
Con Edison Multifamily Low Income Program,
Puget Sound Energy,
Xcel Energy,
Elevate Energy,
Energy Trust of Oregon,
Public Service Electric and Gas Multifamily Program,
Pacific Gas & Electric Company,
Arizona Public Service (APS) Company,
Austin Energy,
Efficiency Vermont,
CenterPoint Energy,
New York State Energy Research and Development Authority (NYSERDA)

The multifamily sector can be hard to reach when it comes to energy efficiency programs. Besides being diverse and complex, the sector presents a unique set of challenges to efficiency investments. The result is that multifamily customers are often underserved by energy efficiency programs. Drawing on data requests and interviews with program administrators, this report summarizes the challenges to program participation and identifies best practices that programs can use to reach and retain large numbers of multifamily participants.

Resource - Publications

A Policymaker’s Guide to Scaling Home Energy Upgrades

Author(s)
State and Local Energy Efficiency Action Network
Publication Date
2015
Organizations or Programs
EnergySmart,
New York State Energy Research and Development Authority (NYSERDA),
Enhabit,
Mass Save,
Tennessee Valley Authority (TVA),
Manitoba Hydro,
Keystone Home Energy Loan Program (HELP),
Michigan Saves,
Warehouse for Energy Efficiency Loans,
Austin Energy,
Efficiency Vermot,
Midwest Energy Efficiency Alliance,
Illinois Home Performance with Energy Star,
Build It Green,
Earth Advantage,
Elevate Energy,
Arizona Public Service (APS),
Pacific Gas and Electric Company,
NeighborWorks H.E.A.T. Squad

This Guide is designed to help state and local policymakers to take full advantage of new policy developments by providing them with a comprehensive set of tools to support launching or accelerating residential energy efficiency programs. The Guide focuses on four categories of policies that have proven particularly effective in providing a framework within which residential energy efficiency programs can thrive: incentives and financing, making the value of energy efficiency visible in the real estate market, data access and standardization, and supporting utility system procurement of energy efficiency.

Resource - Publications

Content Type

  • Resource (3)
  • Tips for Success (1)

Resource Type

Program Components

  • Market Position & Business Model (2)
  • Program Design & Customer Experience (8)
  • Evaluation & Data Collection (2)
  • (-) Marketing & Outreach (4)
  • Financing (1)
  • Contractor Engagement & Workforce Development (1)

Program Design Phases

  • Overview (1)
  • Strategy Development (2)
  • Planning (3)
  • Implementation (4)

States or Territories

  • Alabama (1)
  • Alaska (1)
  • Arizona (2)
  • Arkansas (1)
  • California (2)
  • Colorado (1)
  • Connecticut (1)
  • Delaware (1)
  • Florida (1)
  • (-) Georgia (1)
  • Hawaii (1)
  • Illinois (2)
  • Kansas (1)
  • Kentucky (1)
  • Maine (3)
  • Manitoba (1)
  • Maryland (1)
  • Massachusetts (2)
  • Michigan (2)
  • Minnesota (2)
  • Missouri (1)
  • Montana (1)
  • Nevada (1)
  • New Hampshire (1)
  • New Jersey (1)
  • New York (4)
  • North Carolina (1)
  • Ohio (1)
  • Oklahoma (1)
  • (-) Oregon (4)
  • Pennsylvania (1)
  • Rhode Island (2)
  • South Dakota (1)
  • Texas (8)
  • Utah (1)
  • Vermont (3)
  • Virginia (1)
  • Washington (1)
  • Washington DC (2)
  • Wisconsin (2)

Organizations or Programs

  • Enhabit (13)
  • (-) Austin Energy (4)
  • EnergySmart (4)
  • New York State Energy Research and Development Authority (NYSERDA) (4)
  • Elevate Energy (3)
  • Energy Trust of Oregon (3)
  • Focus on Energy (3)
  • Bend Energy Challenge (2)
  • Efficiency Nova Scotia (2)
  • Mass Save (2)
  • Michigan Saves (2)
  • Tennessee Valley Authority (TVA) (2)
  • Arizona Public Service (APS) (1)
  • Bay Area Regional Energy Network Multifamily Building Enhancements (1)
  • BC Hydro (1)
  • Build It Green (1)
  • CenterPoint Energy (1)
  • Community Alliance for Energy Efficiency (Cafe2) (1)
  • Con Edison Multifamily Energy Efficiency Program (1)
  • Con Edison Multifamily Low Income Program (1)
  • Connecticut Neighbor to Neighbor Energy Challenge (1)
  • DC Sustainable Energy Utility Low-Income Multifamily Initiative (1)
  • District of Columbia Sustainable Energy Utility (1)
  • Earth Advantage (1)
  • Efficiency Maine (1)
  • Efficiency Vermont (1)
  • Efficiency Vermot (1)
  • emPowerSBC (1)
  • Energy Efficiency and Renewable Energy Programs (1)
  • EnergyFit Nevada (1)
  • Energy Right Solutions for Buisness (1)
  • Energy Right Solutions for Industry (1)
  • Energy Upgrade California (1)
  • Greater Cincinnati Energy Alliance (GCEA) (1)
  • Illinois Home Performance with Energy Star (1)
  • Keystone Home Energy Loan Program (HELP) (1)
  • Local Energy Alliance Program (LEAP) (1)
  • Manitoba Hydro (1)
  • Midwest Energy Efficiency Alliance (1)
  • National Grid Energy Efficiency Program (1)
  • National Grid Rhode Island (1)
  • NeighborWorks H.E.A.T. Squad (1)
  • NOLA WISE (1)
  • Ontario Power Authority Industrial Accelerator Program (1)
  • Pacific Gas and Electric Company (1)
  • PSE&G Whole House Energy Efficiency Program (1)
  • Public Service of New Hampshire (1)
  • Puget Sound Energy (1)
  • Warehouse for Energy Efficiency Loans (1)
  • Xcel Energy (1)
Residential Program Guide is a resource of the U.S. Department of Energy's Building Technologies Office.
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