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Offer homeowners multiple types of assessments

Several successful residential energy efficiency programs offered multiple types of home energy assessments to appeal to a wider spectrum of homeowner interests and needs. These ranged from online home assessments to brief walk-throughs to full diagnostic testing. A comprehensive evaluation of over...
Tips for Success

Adapt your business model to fit your external environment

To develop a successful business model, Better Buildings Neighborhood Program partners found it critical to have a strong understanding of the external environment within which they operated. This included who their customers were, who their competitors and partners were, what key policies governed...
Tips for Success

Contractors are your sales team – educate and empower them with the skills to sell home energy upgrades

Many home performance programs have confronted the challenge of how to reach out to more customers and to improve conversion rates of customer interest into completed upgrades. Realizing that the contractor is a primary face-to-face link between customers and the program, some Better Buildings...
Tips for Success

Follow through with customers

Following up on leads that result from your marketing and outreach efforts quickly and consistently will help your program convert them from interested parties to satisfied customers. Many programs found a sizable drop-off in action if they or their contractors were not able to follow up within a...
Tips for Success

The Dog Days of Summer: Capitalizing on the Pet Market

Author(s)
U.S. Department of Energy
Publication Date
2015
Organizations or Programs
EnergySmart Colorado

This summary from a Better Buildings Residential Network peer exchange call focused on how pet-based marketing can promote residential energy efficiency.

Resource - Topical Presentations

Strategies to Overcome Split Incentive Tenant / Landlord Issues

Author(s)
U.S. Department of Energy
Publication Date
2014
Organizations or Programs
Cambridge Energy Alliance

This summary from a Better Buildings Residential Network peer exchange call focused on challenges and strategies related to split incentives for tenants and landlords.

Resource - Topical Presentations

Incorporating Behavior Change Efforts Into Energy Efficiency Programs

Author(s)
U.S. Department of Energy
Publication Date
2014
Organizations or Programs
Connecticut Neighbor to Neighbor Energy Challenge,
EnergyWorks KC

This summary from a Better Buildings Residential Network peer exchange call focused on how programs use behavior change strategies to reduce energy use.

Resource - Topical Presentations

Cost-Effectiveness Tests and Measuring Like a Utility

Author(s)
U.S. Department of Energy
Publication Date
2014
Organizations or Programs
Connecticut Neighbor to Neighbor Energy Challenge,
NeighborWorks H.E.A.T. Squad

This summary from a Better Buildings Residential Network peer exchange call focused on evaluating and demonstrating the cost-effectiveness of energy upgrades to programs.

Resource - Topical Presentations

Working with Real Estate Home Inspectors, Exterminators, and Other Nontraditional Partners

Author(s)
U.S. Department of Energy
Publication Date
2013
Organizations or Programs
EnergySmart Colorado

This peer exchange call summary focused on leveraging home inspectors and others in the real estate transaction processes.

Resource - Topical Presentations

Information Technology Tools for Multifamily Building Programs

Author(s)
U.S. Department of Energy
Publication Date
2012
Organizations or Programs
Energy Upgrade California,
EnergySmart Colorado

This peer exchange call summary focused on multifamily information technology tools for project information, marketing, assessment, tracking and evaluation.

Resource - Topical Presentations

Program Course Corrections Based on Evaluation Results

Author(s)
U.S. Department of Energy
Publication Date
2012
Organizations or Programs
Connecticut Neighbor to Neighbor Energy Challenge

This peer exchange call summary focused on effective program evaluation and incorporating changes into programs based off evaluation insight.

Resource - Topical Presentations

Program Management and Continuous Improvement for Financing Programs

Author(s)
Chris Lohmann, U.S. Department of Energy
Publication Date
2011
Organizations or Programs
emPowerSBC,
EnergySmart Colorado

Presentation providing an overview of financing programs, a strategy for continuous improvement, tools for program management, a risk management strategy, and common risks associated with financing programs.

Resource - Topical Presentations

Connecticut Workshop Survey

Author(s)
Connecticut Neighbor to Neighbor Energy Challenge
Publication Date
2011
Organizations or Programs
Connecticut Neighbor to Neighbor Energy Challenge
Short survey for Connecticut's Neighbor to Neighbor Energy Challenge workshop participants. The workshop allowed the program to share its energy efficiency offerings with homeowners.
Resource - Templates & Forms

Partnering with Utilities and Other Ratepayer-Funded Energy Efficiency Program Administrators

Author(s)
U.S. Department of Energy
Publication Date
2013
Organizations or Programs
Colorado ENERGY STAR Homes,
Connecticut Neighbor to Neighbor Energy Challenge,
Silicon Valley Energy Watch Program,
The Home Energy Rebate Option,
New Jersey Home Performance with ENERGY STAR,
Efficiency Vermont,
Energy Trust of Oregon,
New York State Energy Research and Development Authority (NYSERDA)
The objective of this document is to help state and local governments understand the role of program administrators (PAs) and assist them in developing successful partnerships with utility and other energy efficiency PAs. The majority of this paper presents information on partnering and leveraging current energy efficiency activities. However, it also includes information for governments in areas without active PAs, as well as an appendix with a case study describing how state and local governments can fill gaps and administer programs in the absence of a PA.
Resource - Publications

Cambridge Energy Alliance's Residential and Small Business Communications and Marketing Strategy

Author(s)
Hattaway Communications
Publication Date
2007
Organizations or Programs
Cambridge Energy Alliance
This marketing strategy includes the goals and objectives the Cambridge (Massachusetts) Energy Alliance set out to meet.
Resource - Publications

Overview of Marketing Methods for Local Retrofit Programs

Author(s)
Oak Ridge National Laboratory
Publication Date
2011
Organizations or Programs
Cambridge Energy Alliance,
Greater Cincinnati Energy Alliance (GCEA),
Neighborhood Energy Action Partnership,
WeatherizeDC
This report shares strategies for marketing local energy efficiency programs, particularly through focused messaging, leveraging partnerships, and social media.
Resource - Publications

The Energy Advisor Model: Lessons Learned

Author(s)
Dave Hatchimonji, EnergySmart
Publication Date
2014
Organizations or Programs
EnergySmart Colorado

Overview of lessons learned from EnergySmart Colorado's energy advisor model.

Resource - Program Presentations & Reports

Shared Value in Utility and Efficiency Partnerships - Lessons in Perseverance, Flexibility and Mutual Respect

Author(s)
Kerry O'Neill, Connecticut Neighbor to Neighbor Energy Challenge
Publication Date
2012
Organizations or Programs
Connecticut Neighbor to Neighbor Energy Challenge
Connecticut's Neighbor to Neighbor Energy Challenge's perspective on their partnership with Northeast Utilities.
Resource - Program Presentations & Reports

Shared Value in Utility and Efficiency Partnerships - Vermont Energy Investment Corporation

Author(s)
Nikki Kuhn, Vermont Energy Investment Corporation
Publication Date
2012
Organizations or Programs
Energize Phoenix,
Connecticut Neighbor to Neighbor Energy Challenge,
Local Energy Alliance Program (LEAP),
Long Island Power Authority (LIPA),
Efficiency Vermont
Presentation that focuses on grantee program-utility partnership models.
Resource - Program Presentations & Reports

Listening to Consumer Behavior

Author(s)
Kat Donnelly, Connecticut Neighbor to Neighbor Energy Challenge
Publication Date
2010
Organizations or Programs
Connecticut Neighbor to Neighbor Energy Challenge
This presentation outlines the steps Connecticut's Neighbor to Neighbor Energy Challenge program took to obtain and sort useful feedback from surveys and volunteer observations.
Resource - Program Presentations & Reports

Marketing & Outreach Strategy Research

Author(s)
U.S. Department of Energy
Publication Date
2010
Organizations or Programs
Cambridge Energy Alliance,
Energy Impact Illinois,
Enhabit,
Energy Upgrade California

This presentation summarizes the market research that was performed by various Better Buildings Neighborhood Program partners.

Resource - Program Presentations & Reports

The Leadership Academy: Motivating Contractors to Participate

Author(s)
Gary R. Myers, Poudre Valley Rural Electric Association
Publication Date
2011
Organizations or Programs
EnergySmart Colorado
This presentation explains how to engage and motivate contractors and utility companies through the use of commitments, creating a dynamic program that they can become involved with, and the setting of standards for contractors.
Resource - Program Presentations & Reports

Using Data to Monitor Market Transformation

Author(s)
Melissa Glickman, Boulder County, Colorado (now EnergySmart)
Publication Date
2012
Organizations or Programs
EnergySmart Colorado

EnergySmart Colorado uses surveys and a customer database to get feedback from homeowners that helps fine-tune program services and operations.

Resource - Program Presentations & Reports

Technology Solutions and Programmatic Approaches: Driving Innovation in Residential Energy Efficiency Strategies

Author(s)
Kat Donnelly, EMpowerDevices,
Kerry O'Neill, Earth Markets
Publication Date
2012
Organizations or Programs
Connecticut Neighbor to Neighbor Energy Challenge

Connecticut's Neighbor to Neighbor Energy Challenge uses dashboards that display key project data for administrators and contractors to monitor progress over time. The program has evaluated performance at different steps in the process and identified strategies to improve performance where needed, such as sales training for contractors, energy advisors, monthly contractor scorecards, and multiple customer "touches." These improvements increased the close rate from 26 to 60 percent in one year.

Resource - Program Presentations & Reports

EnergySmart Colorado Assessment Process: Analyst Flowchart

Author(s)
EnergySmart Colorado
Publication Date
2014
Organizations or Programs
EnergySmart Colorado

This contractor process flowchart from EnergySmart Colorado includes the phases of contractor qualifications review and preparation, site work, and follow up.

Resource - Program Materials

Sample RFP: Energy Efficiency and Renewable Energy Rebate Program

Author(s)
EnergySmart
Publication Date
2010
Organizations or Programs
EnergySmart Colorado

A sample request for proposals from Boulder County, Colorado, to develop an energy efficiency and renewable energy rebate program.

Resource - Program Materials

Program Design Flowchart for Eagle County, Colorado

Author(s)
EnergySmart Colorado
Publication Date
2011
Organizations or Programs
EnergySmart Colorado
Example of a program design flowchart showing key steps and relationships for the energy efficiency program in Eagle County, Colorado.
Resource - Program Materials

Project Implementation Plan: Colorado Retrofit Ramp-Up Project

Author(s)
EnergySmart
Publication Date
2011
Organizations or Programs
EnergySmart Colorado

Example of an implementation plan developed by EnergySmart Colorado at the beginning of the implementation of its Better Buildings Neighborhood Program.

Resource - Program Materials

Content Type

  • Resource (24)
  • Tips for Success (4)

Resource Type

Program Components

  • Market Position & Business Model (2)
  • Program Design & Customer Experience (12)
  • Evaluation & Data Collection (6)
  • Marketing & Outreach (11)
  • Financing (4)
  • Contractor Engagement & Workforce Development (3)

Program Design Phases

  • Overview (5)
  • (-) Strategy Development (28)
  • Planning (28)
  • Implementation (30)
  • Evaluation (18)

States or Territories

  • Arizona (1)
  • California (5)
  • Colorado (13)
  • Connecticut (10)
  • Maine (1)
  • Massachusetts (2)
  • Michigan (1)
  • Missouri (1)
  • New Hampshire (1)
  • Ohio (1)
  • Oregon (1)
  • Vermont (1)
  • Washington (1)

Organizations or Programs

  • Enhabit (43)
  • Austin Energy (28)
  • Energy Upgrade California (23)
  • New York State Energy Research and Development Authority (NYSERDA) (22)
  • Michigan Saves (19)
  • Efficiency Maine (18)
  • RePower Bainbridge (18)
  • Local Energy Alliance Program (LEAP) (16)
  • Greater Cincinnati Energy Alliance (GCEA) (15)
  • RePower Bremerton (14)
  • RePower Kitsap (14)
  • Efficiency Vermont (13)
  • EnergyWorks (13)
  • Community Power Works (12)
  • (-) Connecticut Neighbor to Neighbor Energy Challenge (12)
  • Elevate Energy (12)
  • (-) EnergySmart Colorado (12)
  • Energy Impact Illinois (11)
  • Keystone Home Energy Loan Program (HELP) (10)
  • NeighborWorks H.E.A.T. Squad (10)
  • EnergySmart (9)
  • Focus on Energy (7)
  • BetterBuildings for Michigan (6)
  • Denver Energy Challenge (6)
  • Long Island Green Homes (6)
  • NeighborWorks of Western Vermont (6)
  • Texas LoanSTAR (6)
  • Be SMART (5)
  • BetterBuildings for Greensboro (5)
  • Energy Outreach Colorado (5)
  • Energy Trust of Oregon (5)
  • Mass Save (5)
  • Milwaukee Energy Efficiency (Me2) (5)
  • Sacramento Municipal Utility District (SMUD) (5)
  • ShopSmart with JEA (5)
  • Arizona Public Service (APS) (4)
  • (-) Cambridge Energy Alliance (4)
  • Energize Phoenix (4)
  • Kansas How$mart (4)
  • NOLA WISE (4)
  • Southeast Energy Efficiency Alliance (SEEA) (4)
  • Build It Green (3)
  • CharlestonWISE (3)
  • Community Energy Challenge (3)
  • EnergyWorks KC (3)
  • Green Works Orlando (3)
  • Home Energy Affordability Loan (HEAL) (3)
  • Public Service of New Hampshire (3)
  • Solar and Energy Loan Fund (SELF) (3)
  • SustainableWorks (3)
Residential Program Guide is a resource of the U.S. Department of Energy's Building Technologies Office.
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