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Directly install measures during the assessment

Programs that enabled contractors to install energy saving measures during the home energy assessment were more successful than those that did not. Based on a comprehensive analysis of over 140 programs across the United States, programs that provided direct installation of some low-cost measures...
Tips for Success

Offer homeowners multiple types of assessments

Several successful residential energy efficiency programs offered multiple types of home energy assessments to appeal to a wider spectrum of homeowner interests and needs. These ranged from online home assessments to brief walk-throughs to full diagnostic testing. A comprehensive evaluation of over...
Tips for Success

Adapt your business model to fit your external environment

To develop a successful business model, Better Buildings Neighborhood Program partners found it critical to have a strong understanding of the external environment within which they operated. This included who their customers were, who their competitors and partners were, what key policies governed...
Tips for Success

Contractors are your sales team – educate and empower them with the skills to sell home energy upgrades

Many home performance programs have confronted the challenge of how to reach out to more customers and to improve conversion rates of customer interest into completed upgrades. Realizing that the contractor is a primary face-to-face link between customers and the program, some Better Buildings...
Tips for Success

Develop routine reports or dashboards to help monitor the collected data

Many Better Buildings Neighborhood Program partners found that program dashboards—regularly updated, easily accessed, summary reports of key metrics—helped them identify problems and monitor program progress toward their goals. Depending on the program’s goals and needs, dashboards included metrics...
Tips for Success

Measure and evaluate performance at key points in the process

Measuring performance at key points in the upgrade process (e.g., assessments, conversion rates, and financing applications) has helped programs understand where their processes are working smoothly and where they are not. This information has helped them continuously improve their program design...
Tips for Success

Follow through with customers

Following up on leads that result from your marketing and outreach efforts quickly and consistently will help your program convert them from interested parties to satisfied customers. Many programs found a sizable drop-off in action if they or their contractors were not able to follow up within a...
Tips for Success

Designing Effective Incentives to Drive Residential Retrofit Program Participation

Author(s)
U.S. Department of Energy
Publication Date
2010
Organizations or Programs
Austin Energy,
Efficiency Maine,
New Jersey Home Performance with ENERGY STAR,
New York State Energy Research and Development Authority (NYSERDA),
Efficiency Vermont

This webcast covers information about designing effective incentives to drive residential retrofit program participation.

Resource - Webcast

Financial Program Management for Continuous Improvement

Author(s)
U.S. Department of Energy
Publication Date
2011
Organizations or Programs
EnergySmart Colorado,
emPowerSBC
This webcast discussed financial program management.
Resource - Webcast

Leveraging Partnerships with Faith-Based Organizations

Author(s)
Rev. Fletcher Harper, GreenFaith,
Paul C. Raver, Jr., Green Market Solutions,
Alexis Chase, Georgia Interfaith Power & Light
Publication Date
2011
Organizations or Programs
Georgia Interfaith Power & Light's Power Wise,
GreenFaith,
Maryland Home Performance with ENERGY STAR,
New Jersey Home Performance with ENERGY STAR,
PSE&G Whole House Energy Efficiency Program
This webcast explores how faith-based organizations and their partners have used energy efficiency as an organizing motivator to upgrade the institutional building and then members' homes.
Resource - Webcast

The Dog Days of Summer: Capitalizing on the Pet Market

Author(s)
U.S. Department of Energy
Publication Date
2015
Organizations or Programs
EnergySmart Colorado

This summary from a Better Buildings Residential Network peer exchange call focused on how pet-based marketing can promote residential energy efficiency.

Resource - Topical Presentations

Strategies to Overcome Split Incentive Tenant / Landlord Issues

Author(s)
U.S. Department of Energy
Publication Date
2014
Organizations or Programs
Cambridge Energy Alliance

This summary from a Better Buildings Residential Network peer exchange call focused on challenges and strategies related to split incentives for tenants and landlords.

Resource - Topical Presentations

Incorporating Behavior Change Efforts Into Energy Efficiency Programs

Author(s)
U.S. Department of Energy
Publication Date
2014
Organizations or Programs
Connecticut Neighbor to Neighbor Energy Challenge,
EnergyWorks KC

This summary from a Better Buildings Residential Network peer exchange call focused on how programs use behavior change strategies to reduce energy use.

Resource - Topical Presentations

Cost-Effectiveness Tests and Measuring Like a Utility

Author(s)
U.S. Department of Energy
Publication Date
2014
Organizations or Programs
Connecticut Neighbor to Neighbor Energy Challenge,
NeighborWorks H.E.A.T. Squad

This summary from a Better Buildings Residential Network peer exchange call focused on evaluating and demonstrating the cost-effectiveness of energy upgrades to programs.

Resource - Topical Presentations

Working with Real Estate Home Inspectors, Exterminators, and Other Nontraditional Partners

Author(s)
U.S. Department of Energy
Publication Date
2013
Organizations or Programs
EnergySmart Colorado

This peer exchange call summary focused on leveraging home inspectors and others in the real estate transaction processes.

Resource - Topical Presentations

Information Technology Tools for Multifamily Building Programs

Author(s)
U.S. Department of Energy
Publication Date
2012
Organizations or Programs
Energy Upgrade California,
EnergySmart Colorado

This peer exchange call summary focused on multifamily information technology tools for project information, marketing, assessment, tracking and evaluation.

Resource - Topical Presentations

Program Course Corrections Based on Evaluation Results

Author(s)
U.S. Department of Energy
Publication Date
2012
Organizations or Programs
Connecticut Neighbor to Neighbor Energy Challenge

This peer exchange call summary focused on effective program evaluation and incorporating changes into programs based off evaluation insight.

Resource - Topical Presentations

Using Social Media to Engage the Community in Energy Efficiency
Projects

Author(s)
U.S. Department of Energy
Publication Date
2011
Organizations or Programs
Cambridge Energy Alliance,
Energize Clackamas County,
Green Homes Challenge
This webinar presented ways various programs use social media tools to enhance and promote their energy programs among their communities.
Resource - Topical Presentations

Social Media Tools & Strategies

Author(s)
U.S. Department of Energy
Publication Date
2011
Organizations or Programs
EnergySmart Colorado

This presentation provides a list of resources and tips for running a social media campaign.

Resource - Topical Presentations

Better Buildings Program: Brands & Websites

Author(s)
U.S. Department of Energy
Publication Date
2011
Organizations or Programs
BetterBuildings for Michigan,
CharlestonWISE,
Enhabit,
Community Power Works,
Connecticut Neighbor to Neighbor Energy Challenge,
Efficiency Maine,
emPowerSBC,
Energize Bedford,
Energize Phoenix,
EnergySmart Colorado,
Energy Upgrade California,
EnergyWorks,
Greater Cincinnati Energy Alliance (GCEA),
Green Madison,
BetterBuildings Lowell Energy Upgrade,
Milwaukee Energy Efficiency (Me2),
Missouri Agricultural Energy Saving Team - A Revolutionary Opportunity (MAESTRO),
NeighborWorks H.E.A.T. Squad,
New Hampshire BetterBuildings,
New York State Energy Research and Development Authority (NYSERDA),
reEnergize,
RePower Kitsap,
RePower Bainbridge,
RePower Bremerton

This presentation includes the brands, website addresses, and images for most of the Better Buildings Neighborhood Program partners.

Resource - Topical Presentations

Program Management and Continuous Improvement for Financing Programs

Author(s)
Chris Lohmann, U.S. Department of Energy
Publication Date
2011
Organizations or Programs
emPowerSBC,
EnergySmart Colorado

Presentation providing an overview of financing programs, a strategy for continuous improvement, tools for program management, a risk management strategy, and common risks associated with financing programs.

Resource - Topical Presentations

Connecticut Volunteer Data Collection Templates

Author(s)
Connecticut Neighbor to Neighbor Energy Challenge
Publication Date
2011
Organizations or Programs
Connecticut Neighbor to Neighbor Energy Challenge
This template, used by Connecticut Neighbor to Neighbor Energy Challenge, standardizes volunteer data collection efforts at events.
Resource - Templates & Forms

Connecticut Workshop Survey

Author(s)
Connecticut Neighbor to Neighbor Energy Challenge
Publication Date
2011
Organizations or Programs
Connecticut Neighbor to Neighbor Energy Challenge
Short survey for Connecticut's Neighbor to Neighbor Energy Challenge workshop participants. The workshop allowed the program to share its energy efficiency offerings with homeowners.
Resource - Templates & Forms

Boulder, Colorado's SmartRegs: Minimum Performance Standards for Residential Rental Housing

Author(s)
Lawrence Berkeley National Laboratory
Publication Date
2012
Organizations or Programs
EnergySmart Colorado
In 2011 the City of Boulder, Colorado enacted its “SmartRegs” ordinances that require all single family and multifamily rental properties to meet a minimum energy efficiency standard by January 2019. The SmartRegs initiative is designed to help the city achieve its ambitious carbon emissions reduction goals and to improve the quality, safety, and marketability of Boulder’s rental housing stock.
Resource - Publications

Best Practices for Energy Retrofit Program Design: Business Models Recommendations

Author(s)
Home Performance Resource Center
Publication Date
2010
Organizations or Programs
Austin Energy,
Long Island Green Homes,
New Jersey Home Performance with ENERGY STAR,
New York State Energy Research and Development Authority (NYSERDA),
Enhabit

This paper, which is based on detailed case studies of nine existing state and local programs, presents recommendations for energy upgrade programs to facilitate industry growth and support contractor business models.

Resource - Publications

Partnering with Utilities and Other Ratepayer-Funded Energy Efficiency Program Administrators

Author(s)
U.S. Department of Energy
Publication Date
2013
Organizations or Programs
Colorado ENERGY STAR Homes,
Connecticut Neighbor to Neighbor Energy Challenge,
Silicon Valley Energy Watch Program,
The Home Energy Rebate Option,
New Jersey Home Performance with ENERGY STAR,
Efficiency Vermont,
Energy Trust of Oregon,
New York State Energy Research and Development Authority (NYSERDA)
The objective of this document is to help state and local governments understand the role of program administrators (PAs) and assist them in developing successful partnerships with utility and other energy efficiency PAs. The majority of this paper presents information on partnering and leveraging current energy efficiency activities. However, it also includes information for governments in areas without active PAs, as well as an appendix with a case study describing how state and local governments can fill gaps and administer programs in the absence of a PA.
Resource - Publications

Better Buildings Neighborhood Program Grantee Incentives

Author(s)
U.S. Department of Energy
Publication Date
2012
Organizations or Programs
Atlanta SHINE,
Be SMART,
Beacon Communities Project,
BetterBuildings for Michigan,
BetterBuildings for Greensboro,
BetterBuildings Lowell Energy Upgrade,
Camden POWER - A Better Buildings Initiative,
CarrboroWISE,
City of Indianapolis Better Buildings Program,
Chapel Hill WISE,
CharlestonWISE,
Enhabit,
Community Alliance for Energy Efficiency (Cafe2),
Community Power Works,
Connecticut Neighbor to Neighbor Energy Challenge,
DecaturWISE,
Efficiency Maine,
emPowerSBC,
Energize Phoenix,
EnergyFit Nevada,
Energy Impact Illinois,
EnergySmart,
Energy Upgrade California,
EnergyWorks,
Fayette County Better Buildings Initiative,
Greater Cincinnati Energy Alliance (GCEA),
Huntsville WISE,
Local Energy Alliance Program (LEAP),
Michigan Saves,
Missouri Agricultural Energy Saving Team - A Revolutionary Opportunity (MAESTRO),
NeighborWorks H.E.A.T. Squad,
New York State Energy Research and Development Authority (NYSERDA),
reEnergize,
RePower Kitsap,
RePower Bainbridge,
RePower Bremerton,
Richmond Regional Energy Alliance (RREA),
ShopSmart with JEA,
Solar and Energy Loan Fund (SELF),
Small Town Energy Program (STEP),
Wisconsin Energy Conservation Corporation (WECC),
Southeast Energy Efficiency Alliance (SEEA)

This publication summarizes some of the incentives offered by Better Buildings Neighborhood Program partners.

Resource - Publications

Cambridge Energy Alliance's Residential and Small Business Communications and Marketing Strategy

Author(s)
Hattaway Communications
Publication Date
2007
Organizations or Programs
Cambridge Energy Alliance
This marketing strategy includes the goals and objectives the Cambridge (Massachusetts) Energy Alliance set out to meet.
Resource - Publications

Overview of Marketing Methods for Local Retrofit Programs

Author(s)
Oak Ridge National Laboratory
Publication Date
2011
Organizations or Programs
Cambridge Energy Alliance,
Greater Cincinnati Energy Alliance (GCEA),
Neighborhood Energy Action Partnership,
WeatherizeDC
This report shares strategies for marketing local energy efficiency programs, particularly through focused messaging, leveraging partnerships, and social media.
Resource - Publications

The Energy Advisor Model: Lessons Learned

Author(s)
Dave Hatchimonji, EnergySmart
Publication Date
2014
Organizations or Programs
EnergySmart Colorado

Overview of lessons learned from EnergySmart Colorado's energy advisor model.

Resource - Program Presentations & Reports

EnergySmart Program Progress Review

Author(s)
Navigant, Inc. (Prepared for Boulder County)
Publication Date
2012
Organizations or Programs
EnergySmart Colorado

This progress report provides community members and others interested in EnergySmart with a clear snapshot of its progress. The report also provides a timeline of energy efficiency policies and programs in Boulder County.

Resource - Program Presentations & Reports

Shared Value in Utility and Efficiency Partnerships - Lessons in Perseverance, Flexibility and Mutual Respect

Author(s)
Kerry O'Neill, Connecticut Neighbor to Neighbor Energy Challenge
Publication Date
2012
Organizations or Programs
Connecticut Neighbor to Neighbor Energy Challenge
Connecticut's Neighbor to Neighbor Energy Challenge's perspective on their partnership with Northeast Utilities.
Resource - Program Presentations & Reports

Shared Value in Utility and Efficiency Partnerships - Vermont Energy Investment Corporation

Author(s)
Nikki Kuhn, Vermont Energy Investment Corporation
Publication Date
2012
Organizations or Programs
Energize Phoenix,
Connecticut Neighbor to Neighbor Energy Challenge,
Local Energy Alliance Program (LEAP),
Long Island Power Authority (LIPA),
Efficiency Vermont
Presentation that focuses on grantee program-utility partnership models.
Resource - Program Presentations & Reports

Listening to Consumer Behavior

Author(s)
Kat Donnelly, Connecticut Neighbor to Neighbor Energy Challenge
Publication Date
2010
Organizations or Programs
Connecticut Neighbor to Neighbor Energy Challenge
This presentation outlines the steps Connecticut's Neighbor to Neighbor Energy Challenge program took to obtain and sort useful feedback from surveys and volunteer observations.
Resource - Program Presentations & Reports

Marketing & Outreach Strategy Research

Author(s)
U.S. Department of Energy
Publication Date
2010
Organizations or Programs
Cambridge Energy Alliance,
Energy Impact Illinois,
Enhabit,
Energy Upgrade California

This presentation summarizes the market research that was performed by various Better Buildings Neighborhood Program partners.

Resource - Program Presentations & Reports

The Leadership Academy: Motivating Contractors to Participate

Author(s)
Gary R. Myers, Poudre Valley Rural Electric Association
Publication Date
2011
Organizations or Programs
EnergySmart Colorado
This presentation explains how to engage and motivate contractors and utility companies through the use of commitments, creating a dynamic program that they can become involved with, and the setting of standards for contractors.
Resource - Program Presentations & Reports

Connecticut - Analyzing Outreach Effectiveness to Improve Program Design

Author(s)
Kerry O'Neill, Connecticut Neighbor to Neighbor Energy Challenge
Publication Date
2011
Organizations or Programs
Connecticut Neighbor to Neighbor Energy Challenge

This presentation shares how the Neighbor to Neighbor Energy Challenge collected and evaluated data and used the results to improve its program.

Resource - Program Presentations & Reports

Neighbor to Neighbor Energy Challenge: Small Changes. Big Results.

Author(s)
Clean Water Fund
Publication Date
2012
Organizations or Programs
Connecticut Neighbor to Neighbor Energy Challenge
This presentation describes Connecticut Neighbor to Neighbor Energy Challenge program and lessons learned on community engagement as a driver of demand.
Resource - Program Presentations & Reports

New Jersey's Clean Energy Program: Community Engagement as a Driver for Energy Efficiency

Author(s)
Chris Badger, Vermont Energy Investment Corporation
Publication Date
2012
Organizations or Programs
New Jersey Home Performance with ENERGY STAR
This presentation describes the New Jersey Clean Energy program and lessons learned on community engagement as a driver of demand.
Resource - Program Presentations & Reports

Get Helpful Tips for Collecting Utility Data

Author(s)
U.S. Department of Energy
Publication Date
2012
Organizations or Programs
Connecticut Neighbor to Neighbor Energy Challenge
A list of tips from Connecticut's Neighbor to Neighbor Energy Challenge for working with utilities to access energy usage data.
Resource - Program Presentations & Reports

Using Data to Monitor Market Transformation

Author(s)
Melissa Glickman, Boulder County, Colorado (now EnergySmart)
Publication Date
2012
Organizations or Programs
EnergySmart Colorado

EnergySmart Colorado uses surveys and a customer database to get feedback from homeowners that helps fine-tune program services and operations.

Resource - Program Presentations & Reports

Technology Solutions and Programmatic Approaches: Driving Innovation in Residential Energy Efficiency Strategies

Author(s)
Kat Donnelly, EMpowerDevices,
Kerry O'Neill, Earth Markets
Publication Date
2012
Organizations or Programs
Connecticut Neighbor to Neighbor Energy Challenge

Connecticut's Neighbor to Neighbor Energy Challenge uses dashboards that display key project data for administrators and contractors to monitor progress over time. The program has evaluated performance at different steps in the process and identified strategies to improve performance where needed, such as sales training for contractors, energy advisors, monthly contractor scorecards, and multiple customer "touches." These improvements increased the close rate from 26 to 60 percent in one year.

Resource - Program Presentations & Reports

EnergySmart 2014 Marketing Plan and Implementation Guide

Author(s)
EnergySmart
Publication Date
2014
Organizations or Programs
EnergySmart Colorado

This marketing plan describes a social mobilization approach that leverages social networking, including social media, and word-of-mouth marketing to raise awareness and drive customers to program services. It provides strategies and tactics to target audiences most likely to participate, building on market research and audience segmentation to develop a message platform specifically designed to address their key motivating factors and barriers.

Resource - Program Materials

New Jersey's Clean Energy Program: Making it Work for Contractors & Programs

Author(s)
New Jersey Clean Energy
Publication Date
2014
Organizations or Programs
New Jersey Home Performance with ENERGY STAR

This presentation provides an overview of New Jersey Clean Energy's approach to contractor engagement, including contractor participation requirements, procedures for quality assurance and quality control, production incentives, training procedures, and an online contractor portal.

Resource - Program Materials

EnergySmart Residential Survey

Author(s)
EnergySmart
Publication Date
2013
Organizations or Programs
EnergySmart Colorado

Example survey about a homeowner's experience with a visit from an energy advisor as part of EnergySmart in Boulder County, Colorado.

Resource - Program Materials

Boulder County Request for Proposal: Colorado Retrofit Ramp-Up Support Services

Author(s)
Boulder County, Colorado
Publication Date
2010
Organizations or Programs
EnergySmart Colorado

Example Request for Proposal (RFP) to provide Boulder County, Colorado with support services for its Retrofit Ramp Up Program including a social mobilization campaign, database management services, and marketing/public relations services for the both the residential and commercial parts of the Program.

Resource - Program Materials

EnergySmart Colorado Assessment Process: Analyst Flowchart

Author(s)
EnergySmart Colorado
Publication Date
2014
Organizations or Programs
EnergySmart Colorado

This contractor process flowchart from EnergySmart Colorado includes the phases of contractor qualifications review and preparation, site work, and follow up.

Resource - Program Materials

Sample RFP: Energy Efficiency and Renewable Energy Rebate Program

Author(s)
EnergySmart
Publication Date
2010
Organizations or Programs
EnergySmart Colorado

A sample request for proposals from Boulder County, Colorado, to develop an energy efficiency and renewable energy rebate program.

Resource - Program Materials

Program Design Flowchart for Eagle County, Colorado

Author(s)
EnergySmart Colorado
Publication Date
2011
Organizations or Programs
EnergySmart Colorado
Example of a program design flowchart showing key steps and relationships for the energy efficiency program in Eagle County, Colorado.
Resource - Program Materials

Project Implementation Plan: Colorado Retrofit Ramp-Up Project

Author(s)
EnergySmart
Publication Date
2011
Organizations or Programs
EnergySmart Colorado

Example of an implementation plan developed by EnergySmart Colorado at the beginning of the implementation of its Better Buildings Neighborhood Program.

Resource - Program Materials

Strategic Marketing Services RFP

Author(s)
Eagle County, Colorado
Publication Date
2010
Organizations or Programs
EnergySmart Colorado
This is a sample request for proposals (RFP) from Eagle County, Colorado, for marketing services.
Resource - Program Materials

Financing Tool Fits the Bill

Author(s)
U.S. Department of Energy
Publication Date
2011
Organizations or Programs
Enhabit,
EnergySmart Colorado

Clean Energy Works Oregon's (now Enhabit's) experience implementing an on-bill financing program.

Resource - Case Studies

Content Type

  • Resource (45)
  • Tips for Success (7)

Resource Type

Program Components

  • Market Position & Business Model (4)
  • Program Design & Customer Experience (17)
  • Evaluation & Data Collection (14)
  • Marketing & Outreach (25)
  • Financing (7)
  • Contractor Engagement & Workforce Development (4)

Program Design Phases

  • Overview (5)
  • Strategy Development (30)
  • Planning (30)
  • Implementation (34)
  • Evaluation (19)

States or Territories

  • Alabama (1)
  • Arizona (2)
  • California (6)
  • Colorado (23)
  • Connecticut (16)
  • Maine (3)
  • Maryland (1)
  • Massachusetts (3)
  • Michigan (1)
  • Missouri (1)
  • New Hampshire (1)
  • New Jersey (4)
  • Ohio (1)
  • Oregon (2)
  • Vermont (1)
  • Washington (1)

Organizations or Programs

  • Enhabit (64)
  • Energy Upgrade California (49)
  • New York State Energy Research and Development Authority (NYSERDA) (45)
  • Efficiency Maine (37)
  • Austin Energy (34)
  • Michigan Saves (28)
  • Local Energy Alliance Program (LEAP) (26)
  • RePower Bainbridge (25)
  • Efficiency Vermont (24)
  • Greater Cincinnati Energy Alliance (GCEA) (24)
  • Elevate Energy (23)
  • Energy Impact Illinois (23)
  • (-) EnergySmart Colorado (23)
  • RePower Kitsap (22)
  • Community Power Works (21)
  • RePower Bremerton (21)
  • (-) Connecticut Neighbor to Neighbor Energy Challenge (20)
  • EnergySmart (20)
  • EnergyWorks (20)
  • Southeast Energy Efficiency Alliance (SEEA) (16)
  • Keystone Home Energy Loan Program (HELP) (15)
  • NeighborWorks H.E.A.T. Squad (15)
  • BetterBuildings for Michigan (13)
  • Focus on Energy (12)
  • Energize Phoenix (11)
  • Energize Connecticut (9)
  • Energy Trust of Oregon (9)
  • Mass Save (9)
  • BetterBuildings for Greensboro (8)
  • Denver Energy Challenge (8)
  • NOLA WISE (8)
  • Sacramento Municipal Utility District (SMUD) (8)
  • ShopSmart with JEA (8)
  • Arizona Public Service (APS) (7)
  • Be SMART (7)
  • Long Island Green Homes (7)
  • Milwaukee Energy Efficiency (Me2) (7)
  • National Grid (7)
  • NeighborWorks of Western Vermont (7)
  • Texas LoanSTAR (7)
  • CharlestonWISE (6)
  • Efficiency Nova Scotia (6)
  • Energy Outreach Colorado (6)
  • (-) New Jersey Home Performance with ENERGY STAR (6)
  • reEnergize (6)
  • Build It Green (5)
  • (-) Cambridge Energy Alliance (5)
  • Community Energy Challenge (5)
  • emPowerSBC (5)
  • Energize New York (5)
Residential Program Guide is a resource of the U.S. Department of Energy's Building Technologies Office.
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