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Adapt messages to your primary target audience’s needs

Many programs found that market research can help identify, segment, and characterize audiences to understand how to prioritize them. A comprehensive evaluation of over 140 programs across the United States found that programs had greater success when they identified specific target populations...
Tips for Success

Strategies to Address Split Incentives in Multifamily Buildings

Author(s)
U.S. Department of Energy
Publication Date
2012
Organizations or Programs
RePower Bremerton

This peer exchange call summary focused on strategies and challenges of working with rental property owners and tenants on multifamily upgrades.

Resource - Topical Presentations

Energy Island: A Guide to Creating Your Island Energy Challenge

Author(s)
RePower Bainbridge,
Conservation Services Group,
U.S. Department of Energy
Publication Date
2014
Organizations or Programs
RePower Kitsap,
RePower Bainbridge,
RePower Bremerton
This guide is designed to serve as a "how-to" reference for island communities (or small, similarly sized, more isolated communities) that want to develop and implement a residential energy-efficiency and conservation program. The purpose of this guide is to help communities chart a course for successful program development based on the lessons learned during implementation and operation of RePower Bainbridge, an energy-efficiency program on Bainbridge Island, Washington.
Resource - Publications

Home Energy Makeover Contests: Who Are the Winners and Losers in Motivating Existing Homeowners to Make "Whole House" Energy Saving Improvements

Author(s)
UtilityExchange.org,
Building Performance Institute
Publication Date
2013
Organizations or Programs
Atlanta SHINE,
DecaturWISE,
CharlestonWISE,
Enhabit,
Energy Upgrade California,
Help My House,
FirstEnergy,
Local Energy Alliance Program (LEAP),
NOLA WISE

This paper first details industry best practices for contest administration, including tips for developing an overall contest plan and timeline, product sponsor recruitment, building a dynamic informational website, maximizing customer participation, selecting the winning home, seamless installation management, capturing and documenting project results, conducting a high profile media open house and facilitating customer workshops that educate homeowners and strengthen trade ally relationships. This paper then presents results and key lessons learned from more than 20 contests supported with funds from local community sustainability programs, utility energy efficiency programs, and U.S. Recovery and Reinvestment Act funds between 2008 and 2012.

Resource - Publications

RePower Program -- People Will Talk: Making Energy Efficiency a Neighborhood Issue

Author(s)
Helen Biersack, RePower
Publication Date
2012
Organizations or Programs
RePower Kitsap,
RePower Bainbridge,
RePower Bremerton
This presentation describes Washington's RePower program and lessons learned on community engagement as a driver of demand.
Resource - Program Presentations & Reports

Using Data to Monitor Market Transformation - Charleston WISE

Author(s)
Betsy Kleinfelder, The Sustainability Institute
Publication Date
2012
Organizations or Programs
CharlestonWISE
As part of its "intentional learning" process, Charleston WISE collects information from homeowners that helps the program systematically test assumptions and implement continuous improvement.
Resource - Program Presentations & Reports

Content Type

  • Resource (5)
  • Tips for Success (1)

Resource Type

Program Components

  • Market Position & Business Model (1)
  • Program Design & Customer Experience (4)
  • Evaluation & Data Collection (3)
  • Marketing & Outreach (4)
  • Financing (1)
  • Contractor Engagement & Workforce Development (1)

Program Design Phases

  • Strategy Development (17)
  • Planning (15)
  • Implementation (15)
  • (-) Evaluation (6)

States or Territories

  • California (2)
  • Florida (1)
  • South Carolina (1)
  • Washington (4)

Organizations or Programs

  • Enhabit (24)
  • Connecticut Neighbor to Neighbor Energy Challenge (12)
  • Austin Energy (11)
  • Efficiency Maine (11)
  • Energy Upgrade California (11)
  • Local Energy Alliance Program (LEAP) (10)
  • New York State Energy Research and Development Authority (NYSERDA) (10)
  • Southeast Energy Efficiency Alliance (SEEA) (8)
  • Greater Cincinnati Energy Alliance (GCEA) (7)
  • Michigan Saves (7)
  • EnergySmart (6)
  • EnergySmart Colorado (6)
  • National Grid (6)
  • Community Power Works (5)
  • Efficiency Vermont (5)
  • Elevate Energy (5)
  • Energize Connecticut (5)
  • Energy Impact Illinois (5)
  • Eversource (5)
  • Long Island Green Homes (5)
  • RePower Bainbridge (5)
  • RePower Kitsap (5)
  • Focus on Energy (4)
  • Keystone Home Energy Loan Program (HELP) (4)
  • (-) RePower Bremerton (4)
  • United Illuminating (4)
  • Arizona Public Service (APS) (3)
  • Denver Energy Challenge (3)
  • Energize Phoenix (3)
  • EnergyWorks (3)
  • Low Income Energy Efficiency (LIEE) Program (3)
  • Mass Save (3)
  • NeighborWorks of Western Vermont (3)
  • NOLA WISE (3)
  • Solar and Energy Loan Fund (SELF) (3)
  • AEP Ohio (2)
  • Be SMART (2)
  • BeSmart Maryland (2)
  • BetterBuildings for Michigan (2)
  • (-) CharlestonWISE (2)
  • Efficiency Nova Scotia (2)
  • emPowerSBC (2)
  • Energize New York (2)
  • Energy Trust of Oregon (2)
  • Maryland Home Performance with ENERGY STAR (2)
  • New Jersey Clean Energy Program (2)
  • Puget Sound Energy (2)
  • Sacramento Municipal Utility District (SMUD) (2)
  • ShopSmart with JEA (2)
  • Texas LoanSTAR (2)
Residential Program Guide is a resource of the U.S. Department of Energy's Building Technologies Office.
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