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Set realistic expectations for launching and scaling up your program

Many program administrators have found that launching and scaling up a program often takes longer than planned for, especially when forming partnerships with contractors and lenders. New energy efficiency programs often need at least 2-3 years to launch and become fully operational. Across programs...
Tips for Success

Energy Island: A Guide to Creating Your Island Energy Challenge

Author(s)
RePower Bainbridge,
Conservation Services Group,
U.S. Department of Energy
Publication Date
2014
Organizations or Programs
RePower Kitsap,
RePower Bainbridge,
RePower Bremerton
This guide is designed to serve as a "how-to" reference for island communities (or small, similarly sized, more isolated communities) that want to develop and implement a residential energy-efficiency and conservation program. The purpose of this guide is to help communities chart a course for successful program development based on the lessons learned during implementation and operation of RePower Bainbridge, an energy-efficiency program on Bainbridge Island, Washington.
Resource - Publications

Powering the New Energy Future From the Ground Up

Author(s)
Climate Solutions
Publication Date
2012
Organizations or Programs
Hailey's Community Climate Challenge,
EnergySmart,
Eugene Water and Electric Board,
Community Energy Challenge,
Hailey's Community Climate Challenge,
Jackson Hole Energy Sustainability Project,
Knoxville,
TN,
Oberlin Project,
Energize New York,
RePower Kitsap,
RePower Bainbridge,
RePower Bremerton,
Burlington Sustainability Action Team,
Gainesville Regional Utilities,
Hillsboro Solar Advantage,
Issaquah,
WA,
MPower Madison Program,
Solarize Pendleton,
Clear the Air Challenge,
Santa Fe,
NM,
West Union,
IA,
Sustainable Williamson,
CharlestonWISE,
City of Aiken,
SC,
City Green Initiative,
Kilowatt Cruncher Challenge,
Smarter Sustainable Dubuque,
Small Cities Climate Action Partnership,
City of Grand Rapids,
MI,
Town of GreenÞeld,
MA,
City of Keene,
NH,
Home Energy Affordability Loan (HEAL),
Clean Local Energy Accessible Now,
RichmondBuild Pre-apprenticeship Construction Skills and Green Jobs Training Academy

This report from Climate Solutions analyzes small- to medium-sized American cities that are using successful methods to further clean energy economic development. Better Buildings Neighborhood Program partners that are featured in the report include Bainbridge Island and Bremerton, Washington; Boulder, Colorado; Bedford, New York; Madison, Wisconsin; and Grand Rapids, Michigan. The report includes details on the how the featured cities funded their projects, found successful models to reach their goals, and to see which new projects are off to a promising start.

Resource - Publications

Energy Efficiency Residential Marketing Keep it Simple. Keep it Focused.

Author(s)
Nancy L. Hohns, EnergyWorks
Publication Date
2012
Organizations or Programs
EnergyWorks
This presentation describes the brand, messaging strategy, and campaign tactics used by Philadelphia EnergyWorks to reach its target audience.
Resource - Program Presentations & Reports

Using Community-Based Social Marketing to Drive Demand for Energy Efficiency

Author(s)
RePower Bainbridge
Publication Date
2011
Organizations or Programs
RePower Kitsap,
RePower Bainbridge,
RePower Bremerton
This presentation explores the community-based social marketing aspects of RePower Bainbridge and includes insights on knowing your audience, market barriers, and leverage opportunities.
Resource - Program Presentations & Reports

RePower Program -- People Will Talk: Making Energy Efficiency a Neighborhood Issue

Author(s)
Helen Biersack, RePower
Publication Date
2012
Organizations or Programs
RePower Kitsap,
RePower Bainbridge,
RePower Bremerton
This presentation describes Washington's RePower program and lessons learned on community engagement as a driver of demand.
Resource - Program Presentations & Reports

Marketing and Outreach Partnerships

Author(s)
U.S. Department of Energy
Publication Date
2012
Organizations or Programs
EnergyWorks
In this video interview segment, Liz Robinson with EnergyWorks in Philadelphia, Pennsylvania, talks about the faith-based partnerships EnergyWorks developed to help promote the program.
Resource - Case Studies

Messaging to Motivate

Author(s)
U.S. Department of Energy
Publication Date
2012
Organizations or Programs
RePower Kitsap,
RePower Bainbridge,
RePower Bremerton
In this video interview segment, Yvonne Kraus of Conservation Services Group in Bainbridge Island, Washington, discusses why the RePower program created multiple branding and messaging themes.
Resource - Case Studies

In the City of Brotherly Love, Sharing Know-How Leads to Sustainability

Author(s)
U.S. Department of Energy
Publication Date
2013
Organizations or Programs
EnergyWorks
Philadelphia EnergyWorks helped sustain future programs by sharing marketing insights and program data with a local utility partner.
Resource - Case Studies

Content Type

  • Resource (8)
  • Tips for Success (1)

Resource Type

Program Components

  • Market Position & Business Model (8)
  • Program Design & Customer Experience (10)
  • Evaluation & Data Collection (4)
  • (-) Marketing & Outreach (9)
  • Financing (7)
  • Contractor Engagement & Workforce Development (3)

Program Design Phases

  • Overview (1)
  • Strategy Development (10)
  • (-) Planning (9)
  • Implementation (11)
  • Evaluation (3)

States or Territories

  • California (1)
  • New York (1)
  • Oregon (1)
  • Pennsylvania (3)
  • Virginia (1)
  • Washington (4)

Organizations or Programs

  • Energy Upgrade California (20)
  • Enhabit (14)
  • New York State Energy Research and Development Authority (NYSERDA) (10)
  • Austin Energy (7)
  • Efficiency Vermont (6)
  • Energy Impact Illinois (6)
  • BetterBuildings for Michigan (5)
  • Connecticut Neighbor to Neighbor Energy Challenge (5)
  • Efficiency Maine (5)
  • Elevate Energy (5)
  • EnergySmart (5)
  • Focus on Energy (5)
  • Local Energy Alliance Program (LEAP) (5)
  • (-) RePower Bainbridge (5)
  • RePower Bremerton (5)
  • RePower Kitsap (5)
  • Cambridge Energy Alliance (4)
  • Efficiency Nova Scotia (4)
  • Greater Cincinnati Energy Alliance (GCEA) (4)
  • Mass Save (4)
  • Energize Phoenix (3)
  • EnergySmart Colorado (3)
  • Energy Trust of Oregon (3)
  • (-) EnergyWorks (3)
  • Keystone Home Energy Loan Program (HELP) (3)
  • Baltimore Energy Challenge (2)
  • Bend Energy Challenge (2)
  • Bridging the Gap (2)
  • CoMo Energy Challenge (2)
  • Denver Energy Challenge (2)
  • Knoxville Extreme Energy Makeover (2)
  • Michigan Saves (2)
  • NeighborWorks H.E.A.T. Squad (2)
  • Nexus Energy Center (2)
  • NOLA WISE (2)
  • PSE&G Whole House Energy Efficiency Program (2)
  • Puget Sound Energy (2)
  • Southeast Energy Efficiency Alliance (SEEA) (2)
  • Tennessee Valley Authority (TVA) (2)
  • WeatherizeDC (2)
  • Arizona Public Service (APS) (1)
  • CharlestonWISE (1)
  • Community Energy Challenge (1)
  • Community Power Works (1)
  • Energize New York (1)
  • Home Energy Affordability Loan (HEAL) (1)
  • Kansas How$mart (1)
  • MPower Oregon (1)
  • PSE&G New Jersey Multifamily Program (1)
  • Windsor Efficiency PAYS (1)
Residential Program Guide is a resource of the U.S. Department of Energy's Building Technologies Office.
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