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Establish collaborative partnerships with contractors and communicate with them early and often

Contractors are more likely to serve as program champions when the program engages with them throughout program design, delivery, and improvement. Your contractors are the primary contact points with your customers, and the quality of their interactions and services strongly influences how customers...
Tips for Success

Leverage financial sector marketing channels

Lenders can be a valuable partner for programs in marketing loan products and driving demand for home energy upgrades. They are often a trusted source of information in a community, and they have access to potential customers and partners such as existing customers, loan aggregators, and large...
Tips for Success

Adapt messages to your primary target audience’s needs

Many programs found that market research can help identify, segment, and characterize audiences to understand how to prioritize them. A comprehensive evaluation of over 140 programs across the United States found that programs had greater success when they identified specific target populations...
Tips for Success

Targeted Marketing and Program Design for Low- and Moderate-Income Households

Author(s)
U.S. Department of Energy
Publication Date
2011
Organizations or Programs
Indianapolis Better Buildings Program,
RePower Kitsap,
RePower Bainbridge,
RePower Bremerton

This peer exchange call summary focused on what energy efficiency programs are doing to target low- and moderate-income households.

Resource - Topical Presentations

Quality Control, Standardization of Upgrades, and Workforce Expectations

Author(s)
U.S. Department of Energy
Publication Date
2014
Organizations or Programs
New York State Energy Research and Development Authority (NYSERDA),
Community Energy Challenge,
Community Power Works

This summary from a Better Buildings Residential Network peer exchange call focused on quality assurance and control, standardization of upgrades and workforce expectations.

Resource - Topical Presentations

Strategies to Address Split Incentives in Multifamily Buildings

Author(s)
U.S. Department of Energy
Publication Date
2012
Organizations or Programs
RePower Bremerton

This peer exchange call summary focused on strategies and challenges of working with rental property owners and tenants on multifamily upgrades.

Resource - Topical Presentations

Catalyzing Efficiency: Unlocking Energy Information and Value in Apartment Buildings

Author(s)
Institute for Market Transformation
Publication Date
2016
Organizations or Programs
Elevate Energy,
Austin Energy,
New York State Energy Research and Development Authority (NYSERDA),
Mass Save,
City of New York’s Retrofit Accelerator,
Seattle RENEW Multi-Family Housing Program

This report explores how governments and energy efficiency implementers could help stakeholders better analyze and act upon building performance data to unlock savings.

Resource - Publications

A Policymaker’s Guide to Scaling Home Energy Upgrades

Author(s)
State and Local Energy Efficiency Action Network
Publication Date
2015
Organizations or Programs
EnergySmart,
New York State Energy Research and Development Authority (NYSERDA),
Enhabit,
Mass Save,
Tennessee Valley Authority (TVA),
Manitoba Hydro,
Keystone Home Energy Loan Program (HELP),
Michigan Saves,
Warehouse for Energy Efficiency Loans,
Austin Energy,
Efficiency Vermot,
Midwest Energy Efficiency Alliance,
Illinois Home Performance with Energy Star,
Build It Green,
Earth Advantage,
Elevate Energy,
Arizona Public Service (APS),
Pacific Gas and Electric Company,
NeighborWorks H.E.A.T. Squad

This Guide is designed to help state and local policymakers to take full advantage of new policy developments by providing them with a comprehensive set of tools to support launching or accelerating residential energy efficiency programs. The Guide focuses on four categories of policies that have proven particularly effective in providing a framework within which residential energy efficiency programs can thrive: incentives and financing, making the value of energy efficiency visible in the real estate market, data access and standardization, and supporting utility system procurement of energy efficiency.

Resource - Publications

Energy Island: A Guide to Creating Your Island Energy Challenge

Author(s)
RePower Bainbridge,
Conservation Services Group,
U.S. Department of Energy
Publication Date
2014
Organizations or Programs
RePower Kitsap,
RePower Bainbridge,
RePower Bremerton
This guide is designed to serve as a "how-to" reference for island communities (or small, similarly sized, more isolated communities) that want to develop and implement a residential energy-efficiency and conservation program. The purpose of this guide is to help communities chart a course for successful program development based on the lessons learned during implementation and operation of RePower Bainbridge, an energy-efficiency program on Bainbridge Island, Washington.
Resource - Publications

Powering the New Energy Future From the Ground Up

Author(s)
Climate Solutions
Publication Date
2012
Organizations or Programs
Hailey's Community Climate Challenge,
EnergySmart,
Eugene Water and Electric Board,
Community Energy Challenge,
Hailey's Community Climate Challenge,
Jackson Hole Energy Sustainability Project,
Knoxville,
TN,
Oberlin Project,
Energize New York,
RePower Kitsap,
RePower Bainbridge,
RePower Bremerton,
Burlington Sustainability Action Team,
Gainesville Regional Utilities,
Hillsboro Solar Advantage,
Issaquah,
WA,
MPower Madison Program,
Solarize Pendleton,
Clear the Air Challenge,
Santa Fe,
NM,
West Union,
IA,
Sustainable Williamson,
CharlestonWISE,
City of Aiken,
SC,
City Green Initiative,
Kilowatt Cruncher Challenge,
Smarter Sustainable Dubuque,
Small Cities Climate Action Partnership,
City of Grand Rapids,
MI,
Town of GreenÞeld,
MA,
City of Keene,
NH,
Home Energy Affordability Loan (HEAL),
Clean Local Energy Accessible Now,
RichmondBuild Pre-apprenticeship Construction Skills and Green Jobs Training Academy

This report from Climate Solutions analyzes small- to medium-sized American cities that are using successful methods to further clean energy economic development. Better Buildings Neighborhood Program partners that are featured in the report include Bainbridge Island and Bremerton, Washington; Boulder, Colorado; Bedford, New York; Madison, Wisconsin; and Grand Rapids, Michigan. The report includes details on the how the featured cities funded their projects, found successful models to reach their goals, and to see which new projects are off to a promising start.

Resource - Publications

Using Community-Based Social Marketing to Drive Demand for Energy Efficiency

Author(s)
RePower Bainbridge
Publication Date
2011
Organizations or Programs
RePower Kitsap,
RePower Bainbridge,
RePower Bremerton
This presentation explores the community-based social marketing aspects of RePower Bainbridge and includes insights on knowing your audience, market barriers, and leverage opportunities.
Resource - Program Presentations & Reports

RePower Program -- People Will Talk: Making Energy Efficiency a Neighborhood Issue

Author(s)
Helen Biersack, RePower
Publication Date
2012
Organizations or Programs
RePower Kitsap,
RePower Bainbridge,
RePower Bremerton
This presentation describes Washington's RePower program and lessons learned on community engagement as a driver of demand.
Resource - Program Presentations & Reports

RePower Considers Business Model Options

Author(s)
RePower Bainbridge
Publication Date
2012
Organizations or Programs
RePower Kitsap,
RePower Bainbridge,
RePower Bremerton
The RePower programs in Washington State convened local community leaders, organizations, contractors, and program partners for a planning summit to consider the benefits and challenges of different business models for the post-grant period. Participants considered four models: non-profit organization, utility, county or city government, and private sector.
Resource - Program Presentations & Reports

2012 RePower Incentive Guide

Author(s)
RePower Program
Publication Date
2012
Organizations or Programs
RePower Kitsap,
RePower Bainbridge,
RePower Bremerton

RePower helped consumers access aggregated information about financing and rebates by compiling a customer-friendly guide to all utility and non-utility incentives in its service area.

Resource - Program Materials

RePower Bainbridge's Final Boarding Call Infographic

Author(s)
Conservation Services Group
Publication Date
2013
Organizations or Programs
RePower Kitsap,
RePower Bainbridge,
RePower Bremerton
This infographic summarizes the results of RePower Bainbridge's Final Boarding Call event, providing an effective, engaging way to share program results with partners and other stakeholders.
Resource - Program Materials

RePower Weatherization Specifications Manual

Author(s)
RePower Kitsap
Publication Date
2013
Organizations or Programs
RePower Kitsap,
RePower Bainbridge,
RePower Bremerton
RePower in Bainbridge Island and Bremerton, Washington developed this manual as a set of rules and requirements for acceptable materials and installation procedures for energy efficiency measures installed in existing homes.
Resource - Program Materials

Sample RFP: Energy Efficiency Credit Enhancement Grant

Author(s)
State of Washington Department of Commerce
Publication Date
2009
Organizations or Programs
RePower Kitsap,
RePower Bainbridge,
RePower Bremerton
A sample request for proposals from Washington state to develop an energy efficiency credit enhancement grant program.
Resource - Program Materials

Sample RFP: City of Bainbridge Island Energy Revolving Loan Fund/Loan Loss Reserve Administration

Author(s)
City of Bainbridge Island, Washington
Publication Date
2010
Organizations or Programs
RePower Kitsap,
RePower Bainbridge,
RePower Bremerton
A sample request for proposals from Bainbridge Island, Washington, related to establishing a revolving loan fund and loan loss reserve.
Resource - Program Materials

Energy Advisors Build Trust

Author(s)
U.S. Department of Energy
Publication Date
2014
Organizations or Programs
RePower Kitsap,
RePower Bainbridge,
RePower Bremerton

In this video interview segment, Yvonne Kraus of Conservation Services Group describes how energy advisors were an important strategy for building trust with customers in the community.

Resource - Case Studies

Partnerships Can Benefit Energy Efficiency Programs and Utilities

Author(s)
U.S. Department of Energy
Publication Date
2012
Organizations or Programs
RePower Kitsap,
RePower Bainbridge,
RePower Bremerton

In this video interview segment, Yvonne Kraus of Conservation Services Group describes how program and utility partnerships can co-benefit each other.

Resource - Case Studies

Understanding Your Market

Author(s)
U.S. Department of Energy
Publication Date
2012
Organizations or Programs
RePower Kitsap,
RePower Bainbridge,
RePower Bremerton

In this video interview segment, Will Ranes of RePower Kitsap discusses the importance of understanding your market, including being able to speak the language of utilities and other key players.

Resource - Case Studies

Messaging to Motivate

Author(s)
U.S. Department of Energy
Publication Date
2012
Organizations or Programs
RePower Kitsap,
RePower Bainbridge,
RePower Bremerton
In this video interview segment, Yvonne Kraus of Conservation Services Group in Bainbridge Island, Washington, discusses why the RePower program created multiple branding and messaging themes.
Resource - Case Studies

Content Type

  • Resource (19)
  • Tips for Success (3)

Resource Type

Program Components

  • Market Position & Business Model (5)
  • Program Design & Customer Experience (10)
  • Evaluation & Data Collection (3)
  • Marketing & Outreach (8)
  • Financing (4)
  • Contractor Engagement & Workforce Development (4)

Program Design Phases

  • Overview (1)
  • Strategy Development (16)
  • Planning (17)
  • Implementation (14)
  • Evaluation (6)

States or Territories

  • Alabama (2)
  • Alaska (1)
  • Arizona (4)
  • Arkansas (1)
  • California (5)
  • Colorado (3)
  • Connecticut (1)
  • Delaware (1)
  • Florida (4)
  • Georgia (3)
  • Hawaii (1)
  • Illinois (2)
  • Indiana (1)
  • Kansas (1)
  • Kentucky (1)
  • Manitoba (1)
  • Maryland (2)
  • Massachusetts (8)
  • Michigan (1)
  • Minnesota (1)
  • Missouri (2)
  • Montana (1)
  • New Hampshire (1)
  • New Jersey (1)
  • (-) New York (5)
  • Oklahoma (1)
  • Oregon (4)
  • Pennsylvania (2)
  • Rhode Island (1)
  • South Dakota (1)
  • Texas (2)
  • Utah (1)
  • Vermont (2)
  • Virginia (2)
  • (-) Washington (21)
  • Washington DC (2)
  • Wisconsin (3)

Organizations or Programs

  • New York State Energy Research and Development Authority (NYSERDA) (28)
  • RePower Bainbridge (21)
  • (-) RePower Bremerton (17)
  • (-) RePower Kitsap (17)
  • Community Power Works (15)
  • Enhabit (10)
  • Elevate Energy (8)
  • Austin Energy (7)
  • Efficiency Vermont (6)
  • Michigan Saves (6)
  • Efficiency Nova Scotia (5)
  • Energize New York (5)
  • Energy Trust of Oregon (5)
  • EnergySmart (4)
  • Energy Impact Illinois (3)
  • Long Island Green Homes (3)
  • New York State Energy Research and Development Authority (NYSERDA) (3)
  • Puget Sound Energy (3)
  • Seattle City Light (3)
  • Arizona Public Service (APS) (2)
  • Be SMART (2)
  • Bridging the Gap (2)
  • CharlestonWISE (2)
  • City of Chicago (2)
  • Commonwealth Edison Company (ComED) (2)
  • (-) Community Energy Challenge (2)
  • ConEdison’s Brooklyn Queens Demand Management Program (2)
  • Efficiency Maine (2)
  • Empower Chattanooga (2)
  • Energize Delaware (2)
  • Energy Outreach Colorado (2)
  • Florida's Multifamily Energy Retrofit Program (2)
  • Greater Cincinnati Energy Alliance (GCEA) (2)
  • Keystone Home Energy Loan Program (HELP) (2)
  • Knoxville Extreme Energy Makeover (2)
  • Massachusetts Low-Income Multifamily Energy Retrofit Program (2)
  • (-) Mass Save (2)
  • NeighborWorks H.E.A.T. Squad (2)
  • NeighborWorks of Western Vermont (2)
  • New York State Energy Research Development Authority (NYSERDA) (2)
  • Nexus Energy Center (2)
  • Sacramento Municipal Utility District (SMUD) (2)
  • Set the PACE St. Louis (2)
  • Southern California Edison (2)
  • SustainableWorks (2)
  • Tennessee Valley Authority (TVA) (2)
  • Watt Watchers (2)
  • Fayette County Better Buildings Initiative (1)
  • Home Energy Affordability Loan (HEAL) (1)
  • Texas LoanSTAR (1)
Residential Program Guide is a resource of the U.S. Department of Energy's Building Technologies Office.
Contact | Building Technologies Office

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